• Provided engaging visual storytelling on various themes and cultural occasions to amplify the AWS brand.• Designed and executed visual concepts in digital and social channels to resonate with customers.• Worked with internal partners to manage digital and print assets supporting brand and marketing goals.

• Led creative development of in-store CX and marketing touch points for Amazon Fresh.• Collaborated with designers, illustrators, writers, and vendors to deliver innovative concepts.• Worked closely with store design team and channel owners to develop creative strategy and visual design.

• Developed vibrant, high-touch design expressions for Amazon Go, bringing the brand to life in-store.• Led creative campaign strategy and development, partnering with stakeholders to drive cross-platform executions.• Owned projects end-to-end with attention to detail, creating immersive visual storytelling experiences.

• Conceptualized and developed overarching Holiday campaign for REI, focusing on studio and location photoshoots.• Art directed studio laydown and model photoshoots, ensuring high-quality visuals for marketing materials.• Collaborated with cross-functional teams to execute creative vision and drive brand awareness.• Utilized skills in art direction, campaign development, and photo shoot coordination.

Led the design and development of retail in-store experience materials, packaging, and photography for Starbucks Reserve and Princi brands.• Collaborated with cross-functional teams to bring new ideas and a highly considered approach to design.• Mentored and provided guidance to the design team, fostering creativity and excellence in design projects.

• Managed creative development for MOD Pizza, overseeing in-store and digital advertising materials.• Collaborated with Marketing, Store Design, and external partners to maintain brand style guides.• Led design team, developed creative briefs, and provided creative direction to convey MOD brand vision.

• Led creative development from concept to design completion for product illustrations, logos, and digital assets.• Managed freelance creative partners for photography, illustration, and design projects.• Conceptualized and executed web and print advertising campaigns, trade show graphics, and booth designs.

• Developed strategic creative solutions for Coinstar brand, including marketing collateral, web, email, and UI deliverables.• Led conceptual kiosk design for New Ventures lines of business, inspiring innovative design solutions.• Collaborated with internal clients as a designer, researcher, and vision setter to create impactful designs.

Umbrella Salon, San Jose CADesign and production for all business services, advertising, promotions and events.Monterey County Office of Education, Monterey CAArt direct, design and illustration for marketing and promotional materials.Bici Sport USA, Petaluma CALogo and brand development. Design and production of business ID system, signage and apparel.

• Managed graphic designers, production artists, and freelancers from project inception to completion.• Acted as a liaison between design department and Creative Director, maintaining lead design responsibilities for key accounts and product lines.• Researched current design trends to inform development of new product lines and supervised vendor and printer activities.