A graduate of the Institute of Marketing with over 30 years of experience in sales and account management, specialising in providing creative media services to the retail and hospitality industries. More recently I have been focused on business development, specialising in strategic selling to senior contacts within multiple retail chains. Throughout my career I have built an in-depth knowledge of how audio, visual and scent services can be used to enhance the customer experience in shops, restaurants, hotels and other leisure outlets. As all of these are ongoing services, I have developed a passion for building long term client relationships to ensure all audio, visual and scent content is constantly adapted and updated to meet changing customer needs.In addition, I have also acquired an in depth knowledge of the technology and physical systems required to deliver compelling music, digital signage and scent content to deliver a seamless brand experience.Key clients that I have worked with include such iconic high street names as M&S, Boots, Sainsbury’s, Primark, Homebase, Asda, Clinton Cards, Pret A Manger, EE, Barclays Bank and many more.