Alan Hercher Email & Phone Number

Scotland, United Kingdom

Inverness, United Kingdom

I oversee various components of the marketing process from marketing and campaign strategy, to platform rollout as well as PPC, web and SEO consultancy.

Inverness, United Kingdom

Responsible for creation of marketing strategy and execution of marketing related activities for Scotland's leading distributor of Industrial supplies.

Greater New York City Area

I spent my time at Dow Jones as part of the corporate marketing team. This saw me develop campaigns and manage multiple projects while contributing to the creative process. I was a part of everything from Web strategy to Lead Generation and Social media. Below are a list of roles and responsibilities :• Lead project manager for the creation of emails, landing pages and content for our demand generation nurture program• Developed thought leadership strategy for multiple products… Show more I spent my time at Dow Jones as part of the corporate marketing team. This saw me develop campaigns and manage multiple projects while contributing to the creative process. I was a part of everything from Web strategy to Lead Generation and Social media. Below are a list of roles and responsibilities :• Lead project manager for the creation of emails, landing pages and content for our demand generation nurture program• Developed thought leadership strategy for multiple products and buying centers resulting in a 84% increase in content downloads since launch• Consulted sales team member’s on elevating their social brand• Created a strategy and process for Dow Jones social media platforms which saw our number of Twitter followers grow by 16%• Advised on areas of digital marketing including Search Ad copy which saw and increase in website traffic resulting in time spent on key website pages double from 2 to 4 minutes• Assist in the planning, execution and managing of corporate events• Uploading and updating sales material in SalesForce.• Conceptualised and created marketing materials for sales enablement including; microsites, infographics and video• Updated content on the Dow Jones website hosted on Wordpress daily Show less

Inverness, United Kingdom

• I Managed 184 accounts. These accounts include several large chain British Supermarkets such as Tesco and Asda. In these stores I merchandise our products as per agreement with head office.• I also manage 104 independent outlets. Through building relationships with these retailers I am tasked with the acquisition and retention of contracts while increasing our product portfolio in each store.• Keeping outlet information up to date using the Resco CRM system including store… Show more • I Managed 184 accounts. These accounts include several large chain British Supermarkets such as Tesco and Asda. In these stores I merchandise our products as per agreement with head office.• I also manage 104 independent outlets. Through building relationships with these retailers I am tasked with the acquisition and retention of contracts while increasing our product portfolio in each store.• Keeping outlet information up to date using the Resco CRM system including store details and product distribution.• Analysing reports issues from head office and writing various reports based on current store coverage, team targets and remaining cyclic activities. Show less

Greater New York City Area

• After graduating University I was given the opportunity to go to New York and intern for Möet & Chandon at the US Open 2014. This allowed me to shadow the Events Coordinator and provide assistance to any task need to be done.• Welcomed guests into the Möet & Chandon suite, keeping them engaged and introducing them to our team.

Inverness, United Kingdom

• Providing assistance to customers while meeting company monthly targets.• Opening the store and cashing up at the end of the night.• Training staff on company practices and processes, including stockroom organisation and store etiquette.

Edinburgh, United Kingdom

• Offered free marketing audits and advice to companies within the Edinburgh area while at University. We undertook several consultancy projects during this time. Our clients included the likes of the United Nations affiliated organisation the European Energy Centre which enabled us to create an online digital marketing plan for their online courses in Renewable Energy.• Our services were available to organise events for University Societies and included 4 successful events that had… Show more • Offered free marketing audits and advice to companies within the Edinburgh area while at University. We undertook several consultancy projects during this time. Our clients included the likes of the United Nations affiliated organisation the European Energy Centre which enabled us to create an online digital marketing plan for their online courses in Renewable Energy.• Our services were available to organise events for University Societies and included 4 successful events that had 100+ capacity to raise money for the clubs. Show less

Inverness, United Kingdom

Working in Rok PHE allowed me to initial get to grips with business as a whole. I was tasked with aiding the Marketing, HR and Accounting departments for the first year while taking responsibility of Junior Mechanical Estimator as I progressed. All these roles required me to be in constant contact with not only my colleagues and senior staff but liaising with clients for both retention and attainment purposes while working towards meeting strict deadlines and winning tenders.

Pgc In International Business Practice, International Business

1St Class Degree With Honours In Marketing Management W/ Entrepreneurship, Marketing/Marketing Management, Pr, Digital Marketing, General

Activities and Societies: Napier Mens Hockey

Education record