Direct marketing strategy with a primary focus on supporting demonstrator marketing efforts to their customers and a secondary focus on direct customer acquisition.Analyze performance data, refine and optimize product and marketing strategies.Continually improve storefront and other demonstrator marketing tools to facilitate demonstrators’ outreach to customers, including upselling, cross selling, recruiting, and partnering with leaders to build their teams and businesses.

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Directed client marketing and agency performance for optimal campaign response, revenue growth, and cost for national ad agency with $350M in capitalized billings. Developed and deployed unified message platforms, cross-channel marketing strategies, market positioning, content strategies, creative, and points of differentiation. Identified consumer segments; conducted marketing, ROI, and competitive analysis; developed predictive models; and leveraged consumer insights. Led teams of up to 15 direct reports in social media, creative, analytics, and automation. Reported to Board of Directors. Client List: AARP, Aetna, VSP, Summit Vista, Zions Bank, CareMore, Zippy Shell.Built award-winning AARP Driver Safety campaign that delivered dramatic 127% lift in response, 47% increase in clickthrough rates, and 300% growth in prospect conversion tunnel. Campaign won Echo Award.Conducted market, user, and geo-radius analysis, one-to-one marketing automation, conversion tunnel analysis, predictive modeling, A/B testing; developed pricing strategies; simplified user experience; streamlined checkout.Played vital role in 17-fold revenue growth for AARP (from $700K to $12M) by introducing marketing automation expertise and platforms, such as Marketo, Salesforce, IBM Watson, and Eloqua, that added $3M+ annually.Grew enrollments 37% YoY while reducing cost per enrollment 53% by leading team to develop direct attribution model for VSP, enabling better media load balancing.Delivered record-breaking sales in test areas for Zippy Shell by launching DRTV and search campaign.Dove 15%+ YoY growth for CareMore by analyzing sales event locations and recommending best-performing sites.Reduced customer acquisition cost 15%-20% by partnering with TVSquared to analyze traffic driven to sites from TV media. Enabled team to test new markets, analyze day-parts, and grow most effective networks.

Spearheaded call center, SMS, email, and direct mail campaigns designed to capture new customers from database of non-converted prospects for credit repair services business. Coached and mentored multidisciplinary marketing staff specializing in areas including social media, digital, and creative.Doubled sales within first few months by spearheading remarketing strategies that targeted 35K prospects each month from non-converted database.Expanded marketing channels by leading 25-member team to introduce outbound telemarketing.

Drove D2C marketing for $300M business targeting customers of Michael’s, Hobby Lobby, and other crafting retailers. Marketing strategies and campaigns involved direct response television, consumer research, creative branding, digital, ecommerce, analytics, recovery, retargeting, behavior, and web development. Held $35M P&L responsibility.Coached vendor performance. Developed monthly, quarterly, and yearly financial and inventory forecasts. Managed $16M in national and regional media purchases annually.Played key role in propelling sales 450% from $25M to $138M by launching infomercial business that contributed $35M+ in annual revenue from one infomercial alone.Ranked #7 of 35+ competitors in 2009 with more than 12 weeks at #1 that same year by producing five long-form and two short-form direct response infomercials.Generated 75% increase in individual orders by elevating call center capabilities. Created call scripts, campaigns, and promotions that equipped and motivated 60+ inbound / outbound call center representative.Created $8M annual ecommerce business by leading development of website with ecommerce platform and compelling upselling process.Doubled media expense ratio, gaining national recognition for top-ranked infomercials, by optimizing media investments within broadcast, ecommerce, and telephony channels.Launched marketing campaign in the United Kingdom complete with media, fulfillment, and customer service capabilities. Traveled to UK to define framework, establish fulfillment, and build relationships.

Grew business through brand management, direct response marketing, sales strategies, product development, line extensions, tradeshow presentations, and quality control.Drove 30%-35% YoY sales growth for six years in a row by developing lead acquisition strategies, revenue proforma and expense budget forecasts, new coaching programs, additional marketing channels, and surveys.Utilized segmentation, suppression, and creative tests within 2M-name database to launch direct mail, email, web, and telemarketing campaigns.Gained deep insights into customer demographics, psychographics, and buying behaviors.