Alan Horton

Alan Horton Email and Phone Number

Founder and Owner of Filtered Insights Ltd @ Imperial Brands PLC
bristol, bristol, united kingdom
Alan Horton's Location
Rother, England, United Kingdom, United Kingdom
About Alan Horton

Experienced Data Strategy and Insights professional working with businesses to help them make more effective use of their data and add value to the bottom-line.SKILLS• Leading Change:Designed and prototyped proposals for change that demonstrated immediate and longer-term benefits in terms of enhanced efficiency and effectiveness.• Leading Teams:Built and managed numerous multi-disciplinary teams in delivering technical and functional solutions that brought tangible upgrades to business performance.• Connecting the Dots:Sought as objective voice and trusted sounding-board by Senior Management to challenge thought-leadership and guide their decision-making.• Stakeholder EngagementLed cross-functional working groups to scope future business requirements and technical specifications and train/coach End-Users on proposed solutions.• External PartnershipsEstablished strong networks with Senior Management with external research partners such as Nielsen, Ipsos, GfK, IRI and Euromonitor to enforce accountability.• Analytics and VisualisationApplication of predictive analytics using range of tools and coding languages (Visual Studio Code, Python, SQL, HTML, CSS) and BI tools (Spotfire, Qlik, Power BI).www.filteredinsights.com

Alan Horton's Current Company Details
Imperial Brands PLC

Imperial Brands Plc

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Founder and Owner of Filtered Insights Ltd
bristol, bristol, united kingdom
Employees:
6210
Alan Horton Work Experience Details
  • Imperial Brands Plc
    Head Of Reporting
    Imperial Brands Plc Apr 2022 - Present
  • Founder & Owner
    Filtered Insights Ltd
    Founder & Owner Oct 2018 - Mar 2022
    Www.Filteredinsights.Com
    Founder and owner of independent data strategy & insights consultancy, delivering solutions to help clients strengthen their data management, reporting and analytics capabilities.Achievements:NHS (Public Sector) : working with the national Covid-19 Vaccination program to strengthen its data analysis and reporting capabilitiesBakkavor Group (Food) : appointed to re-engineer their data and insights program, provide clear role definitions and accountabilities, and establish an agreed path for further improvements.Total Gas & Power (Energy) : led reporting transformation project to evaluate the scale and quality of their commercial reporting, and propose quick-wins to streamline reporting output and longer-term framework controls.P&O Ferries (Travel) : appointed to work on corporate-wide data/reporting migration project, mapping customer transaction data and redesigning key business reports in readiness for transitioning to a new data-lake solution in the Google Cloud.
  • Jti (Japan Tobacco International)
    Director, Strategy & Insights
    Jti (Japan Tobacco International) Nov 2007 - Jul 2017
    Geneva, Switzerland
    Led global data strategy and insights programmes of £3 billion operating profit business from patchwork of disconnected local silos to structured global platforms across 6 regions and 70 markets.Transformed the data culture within the business from legacy 'not made here' attitude to a global sharing of insights and knowledge at all levels of the organisation - Market, Region, Global, Board.Evangelical champion of data as a key strategic asset to influence thought-leadership and drive operations on the ground.
  • Gallaher Group
    International Insights Lead
    Gallaher Group Feb 2002 - Oct 2007
    Weybridge, Uk
    Managed data strategy across expanding international markets, developing and rolling out uniform approach to master data management and strengthening corporate Investor Relations reporting capabilities.
  • Gallaher Group
    Uk Insights Lead
    Gallaher Group Sep 1998 - Jan 2002
    Weybridge, Uk
    Led significant team of analysts delivering insights and recommendations to the company's newly established Marketing & Sales Business Units, contributing directly into the marketing brands plans and annual planning process for key trading groups.
  • Gallaher Group
    Trade & Brand Insights Lead
    Gallaher Group Apr 1991 - Aug 1998
    Weybridge, Uk
    Collaborated closely with Sales, Trade Marketing and Marketing Brand Groups, delivering predictive analytics and on-going performance reviews to help drive closer working partnerships with key national accounts and shape the organisation’s strategic marketing brand plans.
  • O'Herlihy Associates (Ohal)
    Econometric Consultant
    O'Herlihy Associates (Ohal) Sep 1989 - Mar 1991
    London, Uk
    Application of multi-variable regression modelling to quantify impact of pricing and advertising strategies on category market size and client performance in food, confectionery, soft drinks and banking industries.

Alan Horton Education Details

Frequently Asked Questions about Alan Horton

What company does Alan Horton work for?

Alan Horton works for Imperial Brands Plc

What is Alan Horton's role at the current company?

Alan Horton's current role is Founder and Owner of Filtered Insights Ltd.

What schools did Alan Horton attend?

Alan Horton attended The University Of Edinburgh, The University Of Salford.

Who are Alan Horton's colleagues?

Alan Horton's colleagues are Yuanchen C., Andreas Schubert, Maite Santos Echeandia, Мамонтова Лена, Suong Songheng, Darwin Kartadjoemena, Jaehoon Chung.

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