Alan Hudes Email & Phone Number

Canada

• Created new awareness strategy for the association representing over 6,000 current and recently-retired Canadian senior national team athletes• Led launch of organization’s new Canadian domain website, designed to amplify member voices• Compiled and repurposed athlete-centred content from across Canadian sport system• Implemented innovative marketing campaign, sharing the experiences of national team athlete representatives from over 60 sports• Partnered with athlete marketing influencer firm FireWork, to pursue prospective digital and sponsorship revenue opportunities for over 70 Team Canada athletes• Generated 44% annual growth in digital impressions through executive production of athlete leadership-centric Canadian Sport Awards• Increased membership registration through promotional initiatives by 10%

Communications & Media Relations• Primary contact for 60 combined member university and regional conference offices, as well as external Canadian sport system (National/Multisport Organizations, leagues and teams)• Crafted press releases aligning with needs of Sport, Operations and Commercial Departments • Streamlined minimum standards for championship/event hosts and participants• Grew earned media hits to 17,000 and total estimated audience reach to 3.4 billion during inaugural 2019-20 season of tracking• Prioritized needs of media partners at Sportsnet, TVA Sports and CBC Sports, while strengthening relationships with all reporting media, including campus, local and national outlets • Responded to media and archive requests• Led revamp of Annual Report and creation of monthly newsletter Editorial/Digital Content• Recruited and built roster of 25 external content contributors (student-journalists/freelancers) annually• Managed contributors’ original content production telling the stories of U SPORTS’ membership• Raised national championship digital broadcast viewership (283%) and social media followings across all multisport coverage (35%) over final three years, in collaboration with marketing team• Identified opportunities for PR articles on strategic topics enhancing the U SPORTS brandBrand & Marketing• Created record-breaking promotional campaign for women’s basketball’s Shoot for the Cure breast cancer fundraiser• Educated membership and partners on appropriate brand usage and guidelinesProfessional Development• Participated in programming offered by the College Sports Information Directors of America (CoSIDA)• Established networking opportunity for top student contributors with media partner The Globe and Mail

• Elevated organization’s promotion of athletes of the Maccabiah Games – the third-largest sporting event in the world, also known as the Jewish Olympics• Wrote features on Maccabi events and community programming• Assigned and edited stories produced by a team of five volunteer writers• Managed organization’s social media presence, including Twitter, Facebook and Instagram

• Clients included Maccabi Canada, Karate Canada, The Hockey Writers, The Canadian Jewish News and Toronto Met University Magazine

•Volunteered with the Content & Publications team for the World Junior Championship in Toronto •Wrote stories for hockeycanada.ca surrounding the tournament•Prepared daily volunteer newsletter•Collaborated with other media division volunteer teams as needed

• Shot-listed various sports as assigned in a live television newsroom environment• Produced highlight packs and reporting pieces from the field

•Proposed and implemented live commentary to TMU sports broadcasts•Recruited and scheduled Journalism / Radio & Television Arts students as on-air talent•Performed live on-air walk-off interviews with student-athletes•Posted scoring updates to TMU Athletics social media channels•Organized broadcast of RBC Play Hockey Charity Challenge, later picked up by Sportsnet.ca and Yahoo! Sports Puck Daddy

•Copy-edited and fact-checked stories for bi-weekly magazine and THN.com•Compiled statistics and news briefs from across various professional and major junior leagues•Covered Toronto Maple Leafs games and morning skates•Contributed to special edition issues, including Greatest Teams of All-Time and 2014 Olympic Preview

•Served as communications team member for the 19th Maccabiah Games in Israel, the third-largest sporting event in the world•Wrote previews on junior, open and Paralympic Canadian teams competing in the Games•Produced daily update recapping Team Canada's results

•Interviewed various student-athletes, coaches and athletics staff•Wrote and edited game recaps, feature articles and breaking news for campus paper and website•Scripted and anchored live sports hits for daily newscast both in studio and on location•Shot, edited and voiced TMU sports crew stories and highlight packs

•Researched and pitched story ideas to sports editors•Covered FIFA World Cup qualifying and Toronto FC soccer matches, Toronto Marlies training camp, and the Canadian Olympic Heroes parade•Wrote detailed game recaps, news and features pieces on deadline

•Programmed the Yahoo! Sports CMS daily with fresh wire and original content•Edited articles, added engagement links to related content and created SEO-friendly headlines•Wrote blog posts and news stories for the Eh Game

•Distributed daily press clippings to COC staff and partners•Wrote a series of features focusing on sports exclusive to the Pan American Games•Created a weekly summer web roundup of top Canadian athlete results•Compiled Team Canada media guides for Guadalajara 2011 and London 2012• Produced live digital coverage of 2011 Pan Am Games Opening and Closing Ceremonies •Posted daily Pan Am Games update, featuring medal-winners, flash quotes and photo galleries•Community managed social accounts for Canadian athlete and Olympic-related news