Alan Koeppen Email and Phone Number

Inside/Outside Lawn and Garden DS

Managed social media, online promotions and fostered unique marketing endeavors.Developed corporate brand and direction across social media platforms, direct B2B dealer relations and public customer interactions.Responsible for identifying and pursuing unique marketing activities that present a positive ROI. Consistently achieved goals for social media earned organic impressions and engagement.Created image and video content, package and display design. Organized and executed participation in large scale national conventions. Responsible for retail consultation and dealer relations.Provided deep customer profile analysis and product marketing mix to CEO and other marketing directors.Supported staff with order processing, shipping logistics both national and international.Guided product knowledge training for employees and customer service reps.Performed Marketing Manager communications duties.Initiated creative projects, either internally or through hired agencies, and supervised all created content, it's use and implementation into our corporate marketing plans.Provided creative inputs for website restructure and design, ensuring its style and tone are in line with company brand and values.Developed company Mission Statement, 2017 and 2018 Marketing Strategies, Capability Statement and numerous other documents for corporate use.Wrote creative SEO blogs and articles.Processed Ecommerce orders through EDI systems.

Led a sales staff of 18 individuals. Responsible for hiring and training sales staff in all department operations. Completed over 7,500 hours of managed projects. Achieved highest percentage of increase in sales for the store.Achieved highest percentage of team members achieving In-Home training. Leader in lead generation, quality assurance testing, study of demography pertaining to sales. Participated in numerous vendor seminars. Coordinated and executed monthly department sales meetings with vendors.Designed and implemented numerous improvements to internal inventory system, POG and overall product information UI.

Led a sales staff of 6 individuals. Responsible for hiring and training sales staff in all department operations. Completed over 5,000 hours of managed projects. Pioneered a new method for display creation which was embraced by our general office and adopted to all 300 stores. Leader in lead generation, quality assurance testing, study of demography pertaining to sales.Participated in numerous vendor seminars. Coordinated and executed monthly department sales meetings with vendors.

Managed over 270 commercial and contractor accounts which was responsible for over $4 million in sales.Provided order service, business deals and logistical support. Utilized knowledge of entire sales catalog to maximize profit, utility and customer satisfaction.Marketing across several counties in NW suburban Chicago.B2B and B2C sales.