Consumer Health ChinaStrategic planning: Short- & long-term strategic planning & innovation - industrial rationale, competitor/consumer evaluation, internal business & process overhaul, key growth strategies & new portfolio/channel launch Business targeting & P/L management: instantaneous monitoring on sales/budget/promotion/S&OP data; settlement of annual target (i.e., new/regular/engine product by brand/channel); Corporate & BU P/L evaluation & external competitor benchmark (i.e., promotion & budget settlement, monthly expense control etc.)Digital transformation & new product/business development: closely working with cross-function teams (MKT & Commercial teams) to design/deliver key digital transformation tasks (e.g., DBPI, BPS, SIPAC KOL/Expert etc.) & innovation/investment strategies (e.g., NPD, APNP Innovation Model, Cross Border E-Commerce Growth etc.) Also driven deep human understanding (DHU) strategic growth planning (e.g., China Future Silver/Holistic Health Foresight Development, Repeatable Growth Model Integration etc.)

Planning & PMO: Short & long term strategic planning & innovation: industrial rationale, competitor/consumer evaluation, internal business & process overhaul, key growth strategies & new portfolio/channel launch (remote medical & skincare diagnosis)Business targeting & P/L management: instantaneous monitoring on sales/budget/promotion/S&OP data; settlement of annual target (i.e., new/regular/engine product by brand/channel); Corporate & BU P/L management (i.e., promotion & budget settlement, monthly expense control etc.)Digital marketing innovation: Ali TMIC C2B & I-Store pilot & implementation (pricing/regulatory/promotion/sales analysis, P/L assessment, internal/external communication & actual execution & delivery)

Business planning: Short & long term planning & innovation: industrial rationale, competitor/consumer evaluation, internal business diagnosis & process optimization, innovation growth strategies & new portfolio/channel launch plan; cross-border business development, O2O channel planning, designing WeChat branding campaign & promotion strategies.New business launch: BD forecast by adopting coherent profitability models – pricing/regulatory/promotion/sales analysis, P/L assessment and negotiations with HQ/licensing clients global-wide.

Project manager: responsible in strategic planning and business development for launching new products into Chinese market, in the terms of industrial/regulatory research, marketing/distribution/sales analysis, competitor/customer assessment, development of new business models & compiling of strategic investing solutions (major clients: Fortune 500 Healthcare & FMCG)Project manager: responsible in strategic planning for M&A in Chinese market, in the terms of industrial/marketing research, financial/strategic valuation, due diligence report, company life cycle assessment and development of new product investing strategies (major clients: Fortune 500 Healthcare & FMCG)

Core project member, participated in the £ 1.4m pharmaceutical investing program, timely reported to clients about their investing states and maintained long-term/stable investor relationships.On the basis of quantitative modelling, conducted portfolio analysis, whilst instantaneously tracked the market trends and designed various effectual investing solutions.Benefitted by the chemical background, optimized fund allocations of individual portfolios and created improved investing returns.