As Business Manager at Clarity Health Ltd., I oversee day-to-day operations of business management as well as conduct marketing research and provide consultancy advice on product launches and commercialisation within Irish market. I’ve fostered strong working relationships with key stakeholders in the Irish Healthcare system.Clarity Health Ltd can assist your company: * Strong network within the Pharma & Healthcare sector facilitating speedy access and collaboration with key stakeholders across a wide range of therapeutic areas. * Ability to identify and exploit growth opportunities in the marketplace. * Proven track record of success and above market levels of performance. * Extensive strategic planning, operational and commercialisation background including portfolio management, product launches and business integration both locally and internationally Assisting with periodic targeted KOL engagement as required by the client.

I was responsible for the successful management of the PEH Hospira & off patent medicines portfolio, working across multiple channels i.e. wholesale, retail & hospital but with particular focus on sales & marketing of Hospital Critical Medicine /oncology portfolio . My role necessitates a high level of engagement & cross functional interaction with all key internal & external stakeholders including finance, legal, H&V, Regulatory ect particularly in the area of business development & portfolio management . I make significant contributions to business & operational planning decisions with regional business leads & present back as appropriate to regional leadership team. Responsibilities include:Preparation & implementation of robust commercial & promotional strategies to facilitate customer engagement & ROI of PEH portfolio.Market Access & Business DevelopmentAssessing BD opportunities for new molecules and making detailed analysis in order to make an informed decision on likely hood of achieving revenue growth for PEH Irl. Preparing business plans & forecasting outputs aligned with pricing proposals .Inputting & participating as appropriate in above country regional initiatives focusing on BD. Transitioned acquisition anti-infective agents from Astra Zeneca & Basilea , forecasting revenue & launch preparation incl price application to CPU. Participating in scenario planning in conjunction with H & V colleges in preparation for new product submissions. Working with key internal & external stakeholders with regard to pricing realignments.Responsibilities include:Hospital business management.Commerical plans & strategy.Management of Legacy PEH BU Business & LOE assetsStrategy and marketing PlanningBusiness DevelopmentSales & marketing of PEH portfolioTeam Management

As an Acting Commercial Manager at Pfizer Essential Health, I’ve established, headed, and executed commercial strategy for over 100 SKUs with key internal and external stakeholders through multi-channel settings. I’ve utilised market data to identify new opportunities and challenges that affected business performance, and supply chain demands. I’ve planned, designed, and launched the award-winning Pfizer Plus loyalty programme, including commercial offerings and added-value programmes for Retail Pharmacists. I’ve led OPs plan and conducted business reviews while submitting developed strategy to the Global/ Regional Team yearly. I’ve hired, coached, and motivated team of representatives, including Business Analyst, Brand Managers, and Sales Managers to achieve agreed sales targets and establish Pfizer as the retail pharmacy partner of choice in Ireland.Below are some of my key accomplishment that I have attained during this tenure:~ Executed push/pull strategy for LOE products that secured 80% market retention and achieved €30M revenue. ~ Received recognition for outstanding achievement at local and regional level by implementing key messaging “vision“ and commercial “push pull” strategy.~ Attained targeted sales revenue for loss of expiry medicines by managing retail and hospital sales force.

As a Portfolio Maximisation Manager at Pfizer Established Products Business Unit, I’ve created “Pfizer Plus” model, which recognised as best practices in global markets for commercial operations that captured point of sales data from retail pharmacy. I’ve developed an internal SOP for all customer offerings, approved by legal and Corporate HQ. I’ve created and maintained key relationships with Hospital Pharmacists by introducing leadership development programme. I’ve managed sales and marketing of large number of EP products with responsibility for identifying & realising inherent value.

Promoted specialist anti infective portfolio to KOL’s (Micro’s, Onc, Haem & ID Consultants & SPR’s) applied marketing and business strategy/tactics to formulary negotiations in order to maximize sales outcomes within the territory. Supported colleagues in the analysis and classification of key accounts based on predefined criteria within the assigned territory and in the identification of potential key customers while building and maintaining important relationships with key decision makers.Selected Contributions:• Developing added value programs in conjunction with KOL’s .• Clinical resource for team members and acted as team leader.• Received award for exemplifying organisations cultural values.

Product Specialist - Anti Infective TeamSales and promotion of Antibiotic Zyvox and anti fungal Vfend.•Developing and maintaining relationships with key hospital Consultants, Microbiology, Infectious Diseases, Haematology and Intensivists.•Product champion for "Anti Infectives"•Developing added value programs in conjunction with KOL’s. e.g African Doctors program, •Management and Leadership development course for SPR’s.•Clinical resource for team members and acted as team leader.•Coaching and training of new team members.

Promoting wound care products.Sales and product management of Adseal range, innovative sealant for thoracic surgery.Target audience Surgeons of all specialties and their teams to include theater nurses.Also dealt with purchasers and hospital procurement teams.Key account management.