Alan Lopez Email & Phone Number

Northbrook, IL, US

Stamford, CT, US

Cicero, IL, US

Fostering a community of B2B marketers through luncheons, breakfast talks, networking events, programs and content. Sharing best practices and new innovations in the current practice of marketing.

Deerfield, Illinois, US

- Leading team of 28 covering brand, creative services, web, demand gen, lead qualification, trade shows and customer showrooms- Co-leading corporate Marketing Excellence driving transformational change in marketing strategy & planning, customer insights, marketing execution, brand, marketing careers & community- Made lead management and qualification.

Chicago, IL, US

- Led team of 22 responsible for brand strategy and execution, web properties, social media, digital demand generation, solutions marketing and events execution.- Executed global rebrand including new logo, creative brand platform, messaging, facilities signage, asset rebranding- Led global website consolidation onto Adobe Experience Manager with 20%.

Itasca, Illinois, US

Flexera is the #1 provider of software, hardware, SaaS and cloud spend management solutions.- Led product marketing organization for Flexera- Oversaw strategic marketing, messaging, content development and analyst engagement- Secured "Leader" placement in Gartner magic quadrant and top rating in Gartner Peer Insights- Managed content and messaging for 3.

Chicago, IL, US

• Led team of 23 field and vertical marketing managers across North and Latin America (12 after Nov 2017 reorg).
• Managed $2M budget; oversees regional messaging, solutions marketing and demand generation strategies to drive sales.
• Oversaw corporate sponsorships, national/international tradeshows, and digital content development.
• Guided data-driven campaigns to reach targeted audiences via email, web ads, social media ads and postings, paid search ads, and digital content; yielding 6,000 customer inquiries per quarter.
• Managed custom account-based marketing in pre-sale, proposal, and post-sale phases; facilitating acquisition of $50M+ accounts with tailored messaging and digital marketing techniques.
• Led demand generation and outreach strategy of $3.6B business by customizing marketing plans for market insights and trends, target audience, product details, and industry; provided 6 quarters of continuous growth.

Chicago, IL, US

• Led global team of 8 product marketing managers across networks, devices, and software product portfolios for $4B government solutions business.
• Developed 3 global messaging platforms that established company as a technology visionary and provided customer confidence; utilized web, digital ads, & social media and drove consistent use companywide.
• Oversaw content creation for global government products, including product naming, value propositions, specification sheets, beta customer case studies, web pages and PR; launched 45 products.
• Partnered with product teams to identify portfolio differentiators and define positioning, tiering, pricing and market segment; ensuring business plan revenue and margin were met or exceeded.
• Served as primary press and industry analyst spokesperson; driving millions of target audience impressions.

Chicago, IL, US

• Managed product marketing for WLAN portfolio and launched WiNG 5 architecture to differ from competitors; awarded Davey marketing award for campaign theme.
• Served as press spokesperson; providing press interviews and offering discussions with industry analysts.
• Created breakthrough marketing platforms for WLAN in healthcare, manufacturing, hospitality, and retail verticals.
• Drove sales growth despite competition from Cisco and Aruba; resulting in 20% sales increase over 18-month span.

Chicago, Illinois, US

• Sold mobile phones to start-up mobile virtual network operators (MVNO) and focused on new account acquisition.
• Secured 11 large bids & 5 new accounts by understanding business models and customer needs to drive preference.

Chicago, Illinois, US

• 1 of 25 selected from 7,000 managers globally to participate in career acceleration program consisting of 4 rotations across marketing (U.S. and Beijing), finance, and mergers & acquisitions.
• Created enterprise mobility creative platform and campaign that tripled market awareness for enterprise business.
• Completed global mobile phone division’s annual financial plan; providing P&L forecasting, budgets, and targets.

• Led team in circuit design, circuit board layout, & materials selection for engine controllers worth $310M annually.
• Designed circuit for fewer components while still meeting specifications; lowered cost and increased margin 3%.

• Designed manufacturing process, purchased equipment, oversaw installation, and managed demonstrations.
• Managed 7 technicians on product failure analysis; determined reparability measures and implemented quality improvements that decreased customer returns 15%.

Washington, DC, US

• Assisted in managing staff of 350 commanders and lieutenants overseeing Navy operations in Europe.
• Received Navy Commendation Medal for exceptional leadership.

Washington, DC, US

• Selected for early advancement to lead radiological controls department; supervised 40 technicians.
• Awarded U.S. Pacific fleet plant shift engineer of the year for flawless execution of plant operations under pressure.