Alan Lopez Email and Phone Number
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Deep experience in corporate branding, rebranding, messaging and new product branding with focus on business strategy - directed global corporate rebrand for $2.8B company. Successfully builds great digital customer experiences through journey orchestration, web capability enhancements and customer-centered UX design - directed global web re-platform on AEM with new UX. Expert at building, leading and executing data-driven omnichannel demand capabilities and campaigns - optimized lead funnel of 5,000/qtr for significant increases in MQLs and SQLs .Known for strong cross-functional leadership and collaboration founded on experience in corporate roles, sales, engineering, manufacturing and international roles in Europe and Asia. Passionate about growth-focused innovation including AI adoption as well as talent development and high-performance team building.Competencies:Global Brand Management | Brand Campaigns | Brand Strategy | FOAK Product BrandingOmnichannel Demand Gen | Digital CX Enhancement | Inbound Demand OptimizationCross-functional Leadership & Collaboration | Technology & Process Innovation | Fluent In German
Gartner
View- Website:
- gartner.com
- Employees:
- 24122
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Sr Director Analyst, B2B Marketing Transformation And AiGartnerNorthbrook, Il, Us -
Sr Director Analyst, B2B Marketing Transformation & AiGartner Jul 2024 - PresentStamford, Ct, Us -
Executive Board MemberAna Business Marketing - Chicago Aug 2014 - PresentCicero, Il, UsFostering a community of B2B marketers through luncheons, breakfast talks, networking events, programs and content. Sharing best practices and new innovations in the current practice of marketing. -
Executive Director, Digital Marketing And BrandBaxter International Inc. Dec 2021 - Mar 2024Deerfield, Illinois, Us- Leading team of 28 covering brand, creative services, web, demand gen, lead qualification, trade shows and customer showrooms- Co-leading corporate Marketing Excellence driving transformational change in marketing strategy & planning, customer insights, marketing execution, brand, marketing careers & community- Made lead management and qualification improvements resulting in 30% increase in leads and 10% opp conversion- Leading omnichannel journey orchestration technology advances and generative AI pilots -
Executive Director Of Marketing For Digital, Brand And Global Demand GenerationHillrom Feb 2019 - Dec 2021Chicago, Il, Us- Led team of 22 responsible for brand strategy and execution, web properties, social media, digital demand generation, solutions marketing and events execution.- Executed global rebrand including new logo, creative brand platform, messaging, facilities signage, asset rebranding- Led global website consolidation onto Adobe Experience Manager with 20% increase in web sessions in 2021- Oversaw deployment of marketing automation with 25% increase in leads in 2021 and 20+ new nurture campaigns- Consolidated media buying for 10% savings in media costs and improvement in performance reporting -
Senior Director, Global Product MarketingFlexera Apr 2018 - Feb 2019Itasca, Illinois, UsFlexera is the #1 provider of software, hardware, SaaS and cloud spend management solutions.- Led product marketing organization for Flexera- Oversaw strategic marketing, messaging, content development and analyst engagement- Secured "Leader" placement in Gartner magic quadrant and top rating in Gartner Peer Insights- Managed content and messaging for 3 acquisitions in 2018 -
Senior Director Of Americas MarketingMotorola Solutions 2014 - 2018Chicago, Il, Us• Led team of 23 field and vertical marketing managers across North and Latin America (12 after Nov 2017 reorg). • Managed $2M budget; oversees regional messaging, solutions marketing and demand generation strategies to drive sales.• Oversaw corporate sponsorships, national/international tradeshows, and digital content development.• Guided data-driven campaigns to reach targeted audiences via email, web ads, social media ads and postings, paid search ads, and digital content; yielding 6,000 customer inquiries per quarter. • Managed custom account-based marketing in pre-sale, proposal, and post-sale phases; facilitating acquisition of $50M+ accounts with tailored messaging and digital marketing techniques. • Led demand generation and outreach strategy of $3.6B business by customizing marketing plans for market insights and trends, target audience, product details, and industry; provided 6 quarters of continuous growth. -
Director Of Global Product MarketingMotorola Solutions 2011 - 2014Chicago, Il, Us• Led global team of 8 product marketing managers across networks, devices, and software product portfolios for $4B government solutions business.• Developed 3 global messaging platforms that established company as a technology visionary and provided customer confidence; utilized web, digital ads, & social media and drove consistent use companywide.• Oversaw content creation for global government products, including product naming, value propositions, specification sheets, beta customer case studies, web pages and PR; launched 45 products. • Partnered with product teams to identify portfolio differentiators and define positioning, tiering, pricing and market segment; ensuring business plan revenue and margin were met or exceeded. • Served as primary press and industry analyst spokesperson; driving millions of target audience impressions. -
Product Marketing ManagerMotorola Solutions 2008 - 2011Chicago, Il, Us• Managed product marketing for WLAN portfolio and launched WiNG 5 architecture to differ from competitors; awarded Davey marketing award for campaign theme.• Served as press spokesperson; providing press interviews and offering discussions with industry analysts. • Created breakthrough marketing platforms for WLAN in healthcare, manufacturing, hospitality, and retail verticals.• Drove sales growth despite competition from Cisco and Aruba; resulting in 20% sales increase over 18-month span. -
Sales Manager, Start-Up Mvno SegmentMotorola Mobility (A Lenovo Company) 2006 - 2008Chicago, Illinois, Us• Sold mobile phones to start-up mobile virtual network operators (MVNO) and focused on new account acquisition.• Secured 11 large bids & 5 new accounts by understanding business models and customer needs to drive preference. -
Leadership Development ProgramMotorola Mobility (A Lenovo Company) 2004 - 2006Chicago, Illinois, Us• 1 of 25 selected from 7,000 managers globally to participate in career acceleration program consisting of 4 rotations across marketing (U.S. and Beijing), finance, and mergers & acquisitions.• Created enterprise mobility creative platform and campaign that tripled market awareness for enterprise business. • Completed global mobile phone division’s annual financial plan; providing P&L forecasting, budgets, and targets. -
Product Design Team LeaderContinental (Formerly Motorola Automotive) 2003 - 2004• Led team in circuit design, circuit board layout, & materials selection for engine controllers worth $310M annually. • Designed circuit for fewer components while still meeting specifications; lowered cost and increased margin 3%.
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Manufacturing Manager For New Products (Npi)Continental (Formerly Motorola Automotive) 1999 - 2003• Designed manufacturing process, purchased equipment, oversaw installation, and managed demonstrations. • Managed 7 technicians on product failure analysis; determined reparability measures and implemented quality improvements that decreased customer returns 15%.
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Aide To Chief Of StaffUs Navy, Europe/Asia Region Command Hq, London Uk 1997 - 1999Washington, Dc, Us• Assisted in managing staff of 350 commanders and lieutenants overseeing Navy operations in Europe.• Received Navy Commendation Medal for exceptional leadership. -
Nuclear Surface Warfare OfficerUs Navy, Europe/Asia Region Command Hq, London Uk 1993 - 1997Washington, Dc, Us• Selected for early advancement to lead radiological controls department; supervised 40 technicians. • Awarded U.S. Pacific fleet plant shift engineer of the year for flawless execution of plant operations under pressure.
Alan Lopez Skills
Alan Lopez Education Details
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Rice UniversityElectrical And Computer Engineering
Frequently Asked Questions about Alan Lopez
What company does Alan Lopez work for?
Alan Lopez works for Gartner
What is Alan Lopez's role at the current company?
Alan Lopez's current role is Sr Director Analyst, B2B Marketing Transformation and AI.
What is Alan Lopez's email address?
Alan Lopez's email address is al****@****rom.com
What is Alan Lopez's direct phone number?
Alan Lopez's direct phone number is +184791*****
What schools did Alan Lopez attend?
Alan Lopez attended Rice University.
What are some of Alan Lopez's interests?
Alan Lopez has interest in Environment.
What skills is Alan Lopez known for?
Alan Lopez has skills like Product Management, Leadership, Mobile Devices, Strategy, Product Development, Marketing Communications, Wireless, Product Marketing, Sales, Marketing, Strategic Partnerships, Go To Market Strategy.
Who are Alan Lopez's colleagues?
Alan Lopez's colleagues are Kate Dees, Emilie Audubert, Annika Haet, Rathi Ji, Daud Khan, Andrea Cefalo-Cox, Billu Rajput.
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