Practical experience: 15 years of experience in senior management, among which more than 6 years managing teams with 100+ members, responsible for comprehensive management work involving “strategics, brand, product, market, sales, and operation”, expertise in industries including education/training, jewellery, retail, etc. Brand incubation: Presided over the 0-1 brand incubation and the 1-N business operation, achieving a turnover of more than RMB 100 million in the first year, and the highest annual sales volume reached as high as RMB 300 million. Brand upgrade: Completed the comprehensive upgrade and iteration of two well-known brands, enabling a continuous business growth of 30%+ per year. Growth against all odds： Faced with the adverse circumstances due to the epidemic and industry policies, implemented comprehensive innovation both internally and externally, with the turnover doubled and profits tripled in the end. Capabilities and advantages: Innovative breakthroughs: Successfully led innovation, transformation, and optimization multiple times, in which not only an understanding of the industry and the ability of strategic analysis were required, but also the capacity to go deep to the front line to explore the genuine market needs. Equipped with sharp business insights and logical thinking, and great at innovation. Cost reduction and efficiency increase: Rich management experience, good at adopting a lightweight operation model for cost control, and has accumulated a set of mature management methodology at internal, external and upward dimensions. Excellent in integrating resources from multiple parties, able to powerfully promote the effective implantation of new strategies and new models.
Listed skills include Marketing Strategy, Marketing Communications, Digital Marketing, Media Relations, and 5 others.
