Bohengda Group Co., Ltd was founded in 1989. It is a diversified group with its business covering “Jewellery”, its major focus, and hotel, real estate, tourism, investment, etc. The group has a total registered capital of RMB 384 million and a workforce of around 3,000 employees. It initiated a creative route for multiplicity development with distinctive features. In the future, the group will continuously usher into the diversified industrial chain so as to attain its vision of “becoming a world leader in the Jewellery culture industry.”

Tse Sui Luen Jewellery (International) Limited ("TSL | 謝瑞麟" or "the Group") is one of the largest jewellers in Asia, that is principally engaged in jewellery design, manufacturing, trading, retailing and wholesaling. TSL | 謝瑞麟 was founded by Mr. Tse Sui Luen, a legend in the Hong Kong jewellery industry, in 1960. The Group was then incorporated in 1971 and listed on the Hong Kong Stock Exchange in 1987. With the headquarters established in Hong Kong, TSL | 謝瑞麟 currently operates over 300 jewellery boutiques spanning over 110 cities in Asia besides Hong Kong, including but not limited to Beijing, Shanghai, Chengdu, Guangzhou, Shenzhen, Macau and Kuala Lumpur.1. Category Business Planning Develops / Supports consumer and customer insight-driven category marketing strategies, which lead to marketing programs to deliver the target TSL brand sales, profit, share and consumer KPI growth results. Builds long and short term brand portfolio growth plans to achieve TSL brand growth targets. Translates the group and regional category marketing strategies and priorities into TSL brand strategies and business plans that match with the TSL capabilities. 2.Marketing Execution Leadership and Management – Leads / Supports the development and implementation of regional or country communication, innovation and packaging initiatives to achieve the target sales, profit, share and consumer KPI results.3. Business Analysis – Conducts in-depth analysis of market (category), consumer and customer analysis to drive data-driven indicated actions to guide TSL brand marketing plan development and optimization. Conducts ROI analysis to monitor, improve and deliver optimum DME efficiency; 4. Capability Development - Supervise and coach the regional marketing manager development -Works with the regional category director to develop and implement training and development plans for associates in the respective marketing teams;

ARTINI is the pioneer of fashion accessories and gift and premium items, leading the highly segmented market.ARTINI entered into a formal agreement with Swarovski, to create lines of merchandise under the label "Made with CRYSTALLIZEDTM – Swarovski Elements". Since then, ARTINI has created various series of jewelleries and gift and premium items with Swarovski Elements, bringing the products dazzling sparklesResponsibilities & Achievement：Responsible for the constitution of marketing plans, as well as the implementation and execution of the plans. 1.Standardize the marketing system; work out creative and strategic marketing promotion schemes. 2.Expand the national target network and establish a high-quality sales network. 3.Consummate the image system and build up a standardized image for terminal brands. 3.Establish and consummate sales and brand promotion teams; implement effective training and stimulation mechanism. 4.Work out a detailed and strategic media planning; integrate media resources and improve the reputation of brands. 5.Work out national brand strategy and promotion plans; propel the execution of various promotion activities

Responsible for the overall planning; organize and execute marketing activities to achieve sales target.1.Manage the product market and propel consumption; also responsible for the planning and promotion of relation marketing and direct marketing.2.Organize and implement marketing and promotion activities for products of different categories.3.Coordinate with the marketing teams in the areas and in the HQ in order to organize and execute effective market promotion and new product planning.4.Design and make predictions according to the demand and the target of products.5.Coordinate the media relations, and manage relevant news and PR teams.6.Define market trends and the potential market segments; analyze the passenger flow of retail stores and the information of competitors in order to implement marketing strategy accordingly.7.Emphasize the market niches; analyze the influence of marketing and introduce feedback information.8.Develop VIP database and CRM system; make market research through different ways to master the consumption trend of the clients