Alan Lyons Email & Phone Number

Managed marketing team for Northern California/Pacific Northwest region, supporting an office of 150.

San Francisco Bay Area

Marketing Leader for major global architecture firm focusing on large-scale projects in the commercial, residential, mixed-use, and aviation sectors. Build, manage, and drive multidisciplinary teams, develop pursuit and win strategies, manage opportunity pipeline, and lead all facets of marketing and proposal process. Develop client submittals integrating content from multiple sources using Abobe InDesign and shared document platforms. Develop an write a wide variety of marketing materials, including proposals, case studies, capability statements, technical approach documents, presentations, and qualification statements. Work within a highly collaborative design office setting and Interface extensively the firm's network of 16 studios in US, Europe, and Asia, and with senior corporate leadership in Australia.

San Francisco Bay Area

San Francisco Bay Area

As the Director of Marketing for the Northern California region, work closely with executive leadership to maintain a diversified project pipeline and backlog for a major general contractor with a yearly volume of over $2 billion. Direct a proposal and Marcom department of between four and five marketing professionals including senior marketing managers, graphic designers, and marketing coordinators. Responsible for RFQ/RFP document analysis, proposal workflow/scheduling, marketing resources, and marketing data to handle between 50 to 80 major opportunities a year in the public, private, and end-user sectors ranging up to over $1 billion in value. Provide authoritative analysis of RFQ/P documents, develop win strategies, and collaborate closely with technical staff to develop winning content. Direct A-level pursuits including assembling mutidisciplinary proposal teams, interfacing with architect, design, and subcontractor partners, leading kickoff and progress meetings, coordinating QA/QC reviews, and developing and driving proposal development schedules. Work closely with senior management on a daily basis, and co-facilitate weekly corporate marketing opportunity go/no-go meetings. Serve as the company's principal technical writer, developing proposal narratives, and copy, feature stories, etc. Author of the corporate Marketing Best Practice and Department Business Plan, and major portions of the Annual Report. Served on the ISO 9001 internal QC auditing team and corporate rebranding teams.

San Francisco Bay Area

As Senior Marketing Manager, transformed a marketing department that was primarily administrative and clerical, into a cohesive team of marketing professionals (managers, designers, coordinators) producing best-in-class marketing work products. The team enabled the company to pursue and win highly competitive public sector projects based on “best value” selection criteria, effectively diversifying the company’s portfolio. Guided the proposal efforts that led to the company experiencing its greatest period of growth in its history. The team won Best Team Award based on its performance in 2016, and was instrumental in the firm winning several billion-dollar-plus contracts.

San Francisco Bay Area

Manage all facets of proposals for federal government and international NGO domestic and international design-build construction projects. Project range from $10 million to $400 million in bid value, and involve the full range of vertical and horizontal facilities. Develop win themes and strategies. Assist in the go/no-go decision and team development processes, working closely with executive staff. Manage proposal teams made up of technical, operations, estimating, graphic, production, and other support personnel and resources. Develop proposal schedules; outlines, and responsibility matrices; lead submittal review cycles; develop and write proposal content, including technical approach, safety plan, QC, logistics, experience, personnel, and other sections; interface with clients as required to clarify requirements; and utilize in-house web-based database and proposal management system.

San Francisco Bay Area

Managed the marketing submittal process for State and local government projects in the water/wastewater, building, and transportation sectors. Was responsible for quality assurance of all marketing submittals covering both civil engineering/design and construction management practices for Northern California region. Provided weekly written evaluations of RFPs/RFQs for go/no-go decisions. Managed proposal teams that included proposal coordinators, graphic designers, and technical project managers. Chaired kickoff, progress, and review meetings. Developed and wrote marketing, as well as technical scope of work and project approach sections. Planned, managed, and coached marketing presentations. Utilized Deltek Vision database. Served as interim Marketing Manager of a four-person marketing department. Developed internal “brown bag” proposal management best practices presentations.

San Francisco Bay Area

Managed every facet of the proposal process, from strategizing prior to RFQ/RFP issuance through presentation and award. Organized, scheduled, wrote, edited, laid out, and produced proposals for federal, State, and local government, as well as international projects in the program/project/construction management, environmental, and engineering sectors. Worked collaboratively with regional managers, project executives, engineers, technical specialists, and support team members to develop and refine winning marketing strategies and submittal content. Developed detailed outlines based on submittal requirements. Developed and enforced detailed schedules to meet milestones and publication deadlines. Chaired progress and review meetings. Responsible for document quality control and overall integrity. Developed and coordinated the production of graphic and technical project elements. Managed and coached marketing presentations. Projects typically required extensive remote coordination and communications, and involved customized designs and graphics. Served as acting Marketing Support Manager.

Bachelor Of Arts (B.A.), Political Science And Government

Education record