Home Unity is an exciting, self-funded startup business founded to provide customers with fair, reliable and knowledgeable support in identifying broadband packages and deals that offer the best service at the best price. In close partnership with two co-founders, I have developed the business from initial concept through to successful launch and operation.• Led development of a strategic relationship with a broadband wholesale Layer 3 provider and headed up complex pricing and SLA negotiations • Co-developed a strategic 5-year business plan and forecast and regularly review monitor and analyse business performance• Lead the development of credible relationships with potential investors and manage advanced discussions• Create and embed a business culture that champions customer experience, transparency, communication and fairness from initial sales journey through to a seamless and simplified end of contract exit • Recruit, train and develop people with a flair for rapport building and create a culture of knowledge sharing, identification of best practice and support to achieve sales targets in a fun, purposeful environment• Apply technical expertise in online sales and analytics and deep knowledge of potential solutions to help develop systems architecture for online, marketing and telephone sales• Establishing an affiliate marketing proposition to assist internal marketing, utilising automated lead tracking software, managing affiliates and overseeing content creation for multiple sources• Utilise Google Analytics, MS Power BI, HubSpot Reporting and custom-built reporting databases to promote the business and analyse consumer behaviours and website performance• Provide creative input into the design of the company website in collaboration with a website developer, specifying the ‘look and feel’, tone of voice, brand guidelines and logo and regularly update website content

Established a consultancy providing expertise to companies on optimising marketing strategies, evolving an online presence and improving lead generation through multi source channels including PPC, affiliate and telephone.• Engaged by a range of clients to provide crucial insight into business performance• Build trusted relationships with clients to establish business issues and define target outcomes• Setup affiliate tracking systems from scratch, monitoring performance to maximise return on investment for clients• Build and manage MS Power BI dashboard analytics to provide an amazing depth of information on website traffic, demographics, lead price buying analysis, marketing ROI by campaign/creative, lead sources and conversion rates• Identify new sales strategies i.e. use of call centre services, and analyse results for call volumes, dial time and sales• Work with call centre managers to support them in utilising new key sales metricsClient case studies Energy Lead Generator: Engaged to identify the root cause of significant financial losses and make recommendations for improvements. Identified a fundamental issue with reporting methods. Created new reporting databases, linked company data sets using developers and trained senior leaders on monitor of marketing ROI and turned marketing ROI from -10% to +15% gain in one month.National Broadband Supplier: Appointed to identify methods to generate more leads and sales by a business seeking to expand operations in the UK. Following an in-depth consultation, created and launched an affiliate program for online sales which included new affiliate marketing pages for their sites and new creatives etc. Also, specified a new reporting database build to monitor performance. In addition, secured new lead sources for the call centre and assisted call centre managers to successfully increasing sales and track data.

As a member of the senior leadership team, I was accountable for planning and implementation of the company’s overall marketing strategy and driving business transformation through driving data-led decision making at board level.• Reviewed existing Pingtree (automated lead distribution software) sales and marketing strategy and built reporting to show improvement areas leading to increased customer engagement with lead purchaser websites• Overhauled purchase and sales tiers that drove increased profitability by 30% in one year and increased Pingtree profit by 10% in month one with continuing monthly increases as analytics and negotiation became more tuned to the system• Developed and delivered training for directors to strengthen their use of data to develop business growth strategy• Specified new reporting databases to process data pushed from multiple websites and helped build data monitoring into website journeys and marketing activities to increase conversions by c. 30%• Closely monitored individual website performance on a macro level, analysing how A/B testing affected sites and pushed data into dashboards and reporting tools used to steer marketing department activities• Worked with developers to build improved reporting databases that facilitated enhanced reporting and manipulation - introduced live dashboards on office screens to allow staff to see their impact on the business, with positive results• Accompanied company director on senior level business meetings as a data and financial subject matter expert

Smart Labs provided products online such as home finances and budgeting tools available via multiple ecommerce platforms.• Built Power BI dashboards for use by company investors and the senior leadership team• Trained managers on reporting to strengthen application of data to increase customer satisfaction and improve processes• Oversaw the company’s UK-leading Pingtrees, using newly developed dashboards to analyse Ping performance, buyer pricing and supplier feeds leading to increased profit margins• Implemented strategy that increased profit by 100% in one year and increased profit on the Pingtree by 50% in one month• Represented the business at conferences, actively raising the business’s profile in the wider industry and cultivating new relationships• Owned the propositions strategy and engaged with developers and marketing to deliver on plans

I provided data-driven advise to senior leaders, directors and principles on circa £50m of funding income, assisted in business planning, and ensured accurate and comprehensive course file was produced to inform course selection based on potential revenue generation.• Extracted data via SQL query, MS Access and MS Excel and produced simplified analysis of essential information for consumption by the senior leadership team• Simplified complex funding methodology• Identified and developed process improvements and drove efficiency through changes to data collection methods• Ensured the organisation remained up to date with regulation change and industry best practice • Worked closely with Finance Business Partners to ensure data consistency, ensured optimal flow of data-led business intelligence between departments and undertook troubleshooting• Used SQL, Excel (advanced), 4cast, SharePoint and MS Word and MS Access to produce intelligence on course contribution levels and viability amongst other key data sets and supported department heads in achieving targets• Managed the MIBP team of four, monitoring workloads and supporting professional development

• Joined the organisation to provide essential data insight into the retirement solutions division of LV=• Analysed data to help telephone account managers, BDMs and national account managers with statistics on market potential and penetration, and identifying new potential accounts• Identified the types of quotes that did not generate sales to enable accurate targeting of key accounts• Analysed key portal MI requirements and developed new methods of integration and data visualisation to harvest a wealth of information about customer demographics etc which were previously unexploited• Built new sales management reporting tools from scratch to provide bespoke account information on a national level that informed account manager activities and account potential, and supported team managers• Applied advanced MS Excel skills as well as business objects and cube data to bring together multi-dimensional data sets to produce dynamic dashboard user interfaces and reports

Fiducia was an architectural and construction company undertaking residential extensions and alterations as well as installing green energy sources and building new build houses with structural insulated panels.At its peak, the business employed 30+ staff and operated 2 depots servicing customers between London and the south coast. I built key strategic partnerships with industry specialists including architects, surveyors and large building companies to help grow the business and to provide customers with the most cost-effective solutions.

The business was a B2B seller of mobile phones and SIMs. I was developed and maximising sales, revenue and margin through the effective leadership and management of a team of 8 talented sales people.• Monitored daily, weekly and monthly KPIs and provided targeting training to support achievement• Recruited and developed a proactive and highly motivated sales team members whilst actively supporting underperformers to drive improvement• Analysed and targeted strategic accounts and assisted in the negotiation of high value contracts• Presented Cost Benefit Analysis to large corporate clients to highlight cost savings and business benefits• Ensured net profit margins were in line with company policy• Assisted in marketing strategies through in-depth competitor research and input into marketing creatives