Alan Macpherson Email & Phone Number

Our aim is to help leaders build increased self-awareness, leverage emotional intelligence (EQ) and improve communication skills that inspire their team members and thereby drive better results. At 6sense we believe that every member of an organization in a high level managerial capacity will benefit from the principles in the Leadership 3.0 program. Day-to-day application will result in benefits such as: clearer communication and tighter team cohesion; fostering the kind of culture that attracts, inspires, and retains the best people; and finally realizing the happy byproducts of increased revenues and overall financial performance for your organization.http://www.sixsenseconsulting.com

Marcoussis, Fr

Led the Americas organization and was tasked with oversight of all of the operations in the United States, Canada and the LATAM region. Shortly after taking the helm, the global pandemic locked down the markets representing around half of the company's business-- namely the Rental and Touring segments. Thankfully the Fixed Installation business continued to thrive and we enacted a plan to keep the vast majority of positions for the inevitable recovery. This proved to be a real competitive advantage when business came roaring back in 2021. The Americas team was inspired and clearly the market responded to the fact that L-Acoustics had created what amounted to "Safe Harbor" to the market. Business post-lockdown has been stellar with revenues more than doubling from the record years before 2020. I am still contributing to the company, but have stepped down as CEO to reunite with family in Toronto. I know that the future for L-Acoustics is very bright and am honored to continue to be part of this amazing team!

Hamamatsu, Shizuoka, Jp

Led the category departments for Yamaha Corporation of America in the recently formed Integrated Marketing Group inclusive of Professional Audio, Consumer Audio, Keyboard, Guitar, Percussion and Winds and Strings.

Hamamatsu, Shizuoka, Jp

Chosen to create and lead the new Professional Audio Division (PAD): a large division encompassing all aspects of the Yamaha, NEXO and Steinberg professional audio business for Yamaha Corporation of America. This new division featured both Commercial Audio (mostly B2B in nature), and the more B2C-focused MIPA and Steinberg business. Professional Audio has been identified as a key growth driver for the corporation into the medium term and beyond.

Hamamatsu, Shizuoka, Jp

Promoted in October 2013 to lead one of YCA’s most challenging Divisions, which featured a large staff and was comprised of Sales, Marketing, Administration and Support Departments. PAC represented a wide assortment of Yamaha product to the US market: the Craft part of the business carried Yamaha’s Guitar, Amplifiers and Drums, while the Tech side featured the company’s Music Production and Live Sound pro audio product. Implemented aggressive new strategies to ensure that PAC Division achieved its goals, and realigned the team to succeed.

Hamamatsu, Shizuoka, Jp

Responsible for the creation of a new Steinberg focused department and chosen from potential candidates all over the world to pioneer this critical new multi-brand strategy model for Steinberg and Yamaha in North America. The position involved coordination of all sales and marketing activities in partnership with Yamaha in Japan and Steinberg in Germany, and featured a national sales team, marketing staff, and customer support located in Carmel IN. Created revenue growth of double digits every year from FY09 to FY13 representing a total sales increase of 81%. Pioneered a dedicated Steinberg sales team in 2010 to best focus upon the brand in the US market. Unveiled a direct store tied to the website in 2010 that has been a runaway success with enhanced profitability, combined with great customer experience. Highlights include substantial growth of Steinberg’s social platforms with accent upon the Facebook page and YouTube channel.

Hamamatsu, Shizuoka, Jp

Charged with the creation and growth of the new CPC Department from the ground up by identifying critical needs within the company to address the trend towards more direct relationships with the consumer. Reporting to the president and overseeing a staff dedicated to increasing brand equity for the company via web, print advertisements, PR, shows and events and the overarching DMI (direct marketing initiative). Pioneered such programs as: MUSICmiles, Retail Pulse survey and the Quickview ‘living’ budget document. Worked closely with the president to modernize all aspects of the company from a corporate planning perspective.

Hamamatsu, Shizuoka, Jp

Major growth lead to a reorganization of the Division to separate the sales and marketing functions. Spearheaded a new style of marketing within the company that made consumer expectations a priority and began upending the long-established paradigms of dealer-centric activities. As manager of a team of 5 marketing/product managers with products as diverse as computer music production equipment to acoustic drums and guitars, established a new role for the marketing team in the process of modernizing the division's way of doing business. Sales targets were exceeded every year and expenses were consistently kept in line with budget as the division grew over 30% in 5 years.