Alan Marks (Lion) personal email
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STRATEGIC MARKETING & NEW BUSINESS DEVELOPMENT MANAGER | TECHNOLOGY PRODUCTS MARKETING | INSTRUMENTATION | SPECTROSCOPY | CONSULTING & CAREER/LIFE COACHING | TRAINING ✔ LION – LinkedIn Open Networker | Connect using ➜ 📧 ►► william.alan.marks@gmail.com ◄◄ All Genuine Invitations to Welcome. Welcome! I am a passionate and visionary senior global Product Marketing and Business Development executive with a proven track record in successfully developing, launching and merchandising HIGH-TECHNOLOGY creative and AWARD WINNING PRODUCTS. ►PRODUCT MARKETING & MARKETING MANAGEMENT◄ ✹ I am skilled at identifying, leveraging and driving new and under-performing and stagnant business lines to become major players in fiercely competitive worldwide markets;✹ Results-oriented leader creating products and solutions that have generated and retained millions of dollars to the bottom line of Fortune 500 Companies: ★Thermo Fisher Scientific ★ Perkin-Elmer ★ Shimadzu ★ Shin-Etsu MicroSi ★ Varian Australia ★ Mettler-Toledo International Inc. ✔ I have over fifteen years experience with high-technology product development, global product launch & introduction, promotional material and sales/channel/customer training materials;✔ Demonstrated scientific and technology expertise (M.S. in Chemistry, hold 2 United States Patents).►MARKETING CONSULTANT | NEW BUSINESS DEVELOPMENT | VOC | TECHNOLOGY◄If you need help planning and/or executing any of the following areas, give me a call:● VOC programs to maximize customer experience awareness● Business Plans & Project Proposals● Competitive Analysis & Value Propositions● Sales Materials to maximize sales engagement● Sales & Customer Support Training● Product launch planning● Strategic Planning▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Product and Marketing Managers, Recruiters, HR Managers, Hiring Managers, VP of marketing ➜ contact me to discuss consulting or employment opportunities - CALL ►☎ (608) 576-2838.
Wam Consulting & Coaching
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Independent Business OwnerWam Consulting & Coaching Nov 2016 - PresentMadison, Wisconsin AreaCustomer training consultant for Elemental & Molecular Spectroscopy analytical instrumentation.
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Strategic Marketing Manager | Bio-Pharmaceuticals | Trade Shows | Sales TrainingShimadzu Scientific Instruments 2013 - 2015Columbia, Md$2B global leader serving research and quality control laboratories in pharmaceutical, chemical, environmental, food & beverage, forensic and academic industries.✔ First Marketing Manager to work closely with Product Managers to develop marketing campaigns to drive revenue in the pharmaceutical market segment✹ Developed content and structure for the first landing page targeted at the Biopharmaceutical / Pharmaceutical market (www.ssi.shimadzu.com/pharmaceutical)✹ Coordinated with Product Managers & Marcom to drive marketing campaigns through digital and print media, trade shows and conferences, and press releases✹ Traveled throughout the USA to gain further insights regarding applications and requirements✹ Developed first partnership with a Dissolution vendor in the 40 yr history of the business unit. Launched strategic partnership with Hanson Research at the AAPS conference October, 2015 along with a new online UV-Vis Dissolution system & offline HPLC (http://bit.ly/Partnership2015)✹ Supported & worked closely with sales representatives to help increase awareness & revenue in the Pharmaceutical, CRO/CMO and Pharmacy departments✹ Developed close relationships with strategic accounts & key stakeholders for collaborations✹ Collaborated with the corporate Biopharmaceutical marketing manager to develop a comprehensive printed & online digital brochure (http://bit.ly/Shimadzu-Brochure2015)✹ Worked with local & corporate stakeholders on brochure & application video for Shimadzu’s first supercritical fluid chromatography system, Nexera UC SFE/SFC. Worked closely with Product Manager & Marcom for launch and promotion at key conferences.✹ Coordinated & executed six week Road Show Sales Training focusing on new HPLC/UHPLC's✹ Championed development of Kaon Interactive 3D Sales rep & Customer engagement mobile app for i-Series HPLC/UHPLC chromatographs. Support for Smart Devices (i.e., iOS, Android, and Windows), computers, and web -
Global Product Manager | Spectroscopy | Prototype Development | Patent AuthorMettler-Toledo International, Inc 2012 - 2013Columbia, Maryland+$2.3B global leader serving research and quality control laboratories in pharmaceutical, chemical, food and cosmetics industries. ✹ Developed a comprehensive Business Plan including hardware and software specifications for Mettler-Toledo’s first UV-Visible spectrophotometer product line. ✹ Collaborated with Project Manager, local cross-functional team members, and various groups in the Swiss corporate offices during the early stages and developed working prototype during tenure.✹ New UV-Vis spectrophotometers’ platform based on my vision, creative direction and leadership was globally released in October 2015. One of my out-of-the box ideas was submitted for patent approval in August 2015, and incorporated into the final product design. -
Senior Manager | Strategy & Business Development | Spectroscopy ProductsThermo Fisher Scientific 2010 - 2011Madison, Wi+$11B global leader in serving science by providing state-of-the-art scientific instrumentation and consumable products; created by merger between Thermo Electron and Fisher Scientific.✔ Led and drove short- and long-range strategic planning for UV-Visible and Fluorescence spectroscopy product lines manufactured and based in Madison, WI and Wilmington, DE. ✔ Strategized and led business and market development plans for emerging markets in China and India, to maintain Thermo Fisher as recognized market leader. ✔ Researched, developed, and maintained business development opportunities including new OEM partners, potential acquisitions, and new technology alliances. ✔ Coordinated with Legal, Sales, and Marketing Communications, and maintained competitive intelligence. Selected Accomplishments:✹ Grew business +40% in 2011 in region comprised of China, India, Japan, Australia, and New Zealand, strategically focusing efforts on supporting and communicating with commercial leaders in each country.✹ Devised and completed comprehensive 5-year strategic plan based on multi-source market research; key elements included market, competitors, technology, products, commercial channels, OEMs, partnerships, acquisitions, ROI analysis, business unit risks and challenges, and financial projections.✹ Forged powerful OEM partnership with Hanson Research, major Tablet Dissolution manufacturer in Pharmaceutical market, and played key role in securing 3rd party to help solidify final product offering; successfully launched product at major pharmaceutical conference in 2011.✹ Accepted R&D 100 Award for Evolution 200 UV-Vis and INSIGHT software from Research & Development magazine for “top high technology innovation of the year” on behalf of company. -
Global Strategic Marketing Manager | Budget & Forecasting | SpectroscopyThermo Fisher Scientific 2008 - 2010Madison, Wisconsin Area+$11B world leader in serving science by providing state-of-the-art scientific instrumentation and consumable products; created by merger between Thermo Electron and Fisher Scientific.✔ I devised & led execution of strategic business and marketing plans for UV-Vis spectroscopy product lines.✔ i Administered all P&L. Managed team of 5, including 2 product managers. ✔ Conducted performance assessments. Managed all budgeting and forecasting. ✔ Chaired monthly and weekly meetings with teams and on 1:1 basis.Selected Accomplishments:✹ I successfully brought the business unit out of global economic downturn by introducing multiple innovative products; and generated 20% growth and increased global confidence in product line.✹ Created highly successful 3-year strategic plan and roadmap including development and manufacturing of new generation, low-cost Visible spectrophotometers; successfully launched in 2010.✹ Responsible for developing Yearly Marketing Plan including Inbound and Outbound marketing campaigns.✹ Championed initiation and development of OEM partnership with manufacturer of fast Diode Array UV-Visible instrument and research grade Fluorescence instrument in South Korea; successfully finalized contract making Thermo Fisher OEM, purchased products, and led successful worldwide launch in 2010.✹ Provided marketing management leadership for the acquisition and integration of Chemito Technologies based in Nasik, India. Championed the development of a new high-technology platform product with R&D and manufacturing based in India.✹ Managed and oversaw final products development stages using the Agile process; secured final stakeholder approvals; led our team to successfully launch 5 new products within 12 months. -
Sr Global Product Marketing Manager | New Market Targeting & DevelopmentThermo Fisher Scientific 2004 - 2008Madison, Wisconsin Area+$11B world leader in serving science by providing state-of-the-art scientific instrumentation and consumable products; created by merger between Thermo Electron and Fisher Scientific.✔ I led the development and execution of Target Market strategies to jumpstart stagnant product line, inspire creation of new products, and optimize market positioning of existing line. Set pricing. ✔ I managed the full lifecycle of a variety of products, drove the development of and launched new innovative products. I conducted VOC to help set optimal direction for future development. Presented papers at conferences.✔ Supervised team of up to 5 professional staff members. Provided daily support for field sales staff. Coordinated with value-added vendors. Selected Accomplishments:✹ I revitalized a stagnant product line by transforming shot-gun marketing and sales approach to Target Market & Application focused marketing and solution selling. Targeted Pharmaceutical, Life Science, Food & Beverage and Material Science market segments.✹ Cleaned up and rationalized entire product portfolio, eliminating overabundance of repetitive products, unnecessary models, and excess part numbers, while better aligning products with customers’ needs.✹ Led the development of a series of accessories and software products focused on target markets.✹ I played a major role in generating +100% business growth, and establishing Thermo Fisher as the market leader; served as a key member in acquisition phase during due diligence.✹ Delivered business case analysis resulting in successful acquisition of NanoDrop Technologies.✹ Penetrated Material Sciences market for product line's 1st time, by leading the development of +100 accessories and software products for target markets.✹ I saved the company +$200K in 1 year with ongoing savings each year, by recommending conversion of all product instruction manuals from printed materials to electronic media, and later to online Help Systems. -
Semiconductor Lithography Chemicals Sales Manager | Cem Product ManagerShinetsu Microsi 2001 - 2004Austin, TxLeader in research, development, and manufacturing of materials for semiconductor industry. Corporate headquarters located in Japan.✔ Direct selling and technical support of chemical products used in the photolithography process, including i-line and DUV Photoresists, Contrast Enhancement Materials (CEM) and HMDS. ✔ Key markets included semiconductors and coatings, microelectronics, MEMS, and so on. ✔ Generated leads. Contacted and presented value propositions to prospects. ✔ Conducted onsite visits and worked inside the Fab with customer engineers with Atmel, Texas Instruments, Raytheon, Micron, Honeywell, TriQuint, AMD, Motorola, and Samsung. Managed all CEM materials. ✔ I partnered with QC to optimize verification procedures. Collaborated with manufacturing and QC to develop new materials. Assisted setup of CEM chemical performance measurement system.Selected Accomplishments:✹ I increased sales and visibility of Shin-Etsu MicroSi products in major semiconductor fabrication and microelectronics organizations and institutes throughout the USA.✹ Developed and maintained short- and long-term relationships with key accounts throughout the USA.✹ I reduced costs and waste, leading significant manufacturing improvements of Contrast Enhancement Materials (CEM) in QC processes, performance verification, and shelf-life.
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Global Marketing Business Manager | Molecular Spectroscopy ProductsVarian, Inc. 1990 - 2000Melbourne, AustraliaLeading manufacturer and supplier of scientific instrumentation and consumable products with ~$500M in revenue in this time period.✔ I managed all phases of product lifecycle, including P&L and finances of the Cary UV-Vis, UV-Vis-NIR and Fluorescence spectroscopy product lines. ✔ Coordinated with Marcom and team in all marketing communications strategies and documentation. ✔ I prepared and delivered business reviews to senior & executive management and key commercial sales managers, including successful proposals for new product line developments and 2 acquisitions. ✔ I supervised a team consisting of up to 12 professional staff members.Selected Accomplishments:✹ Tripled revenue growth throughout tenure, increasing by +300%; laid foundation for development of dedicated North American and European sales force focused on selling numerous newly developed products. ✹ Achieved company record-setting turnaround of Molecular spectroscopy product lines, championing high-impact strategic plan. ✹ Conceptualized, initiated, and launched groundbreaking product, which became one of the most successful products in Molecular spectroscopy market. Won 3 international awards (1998 R&D 100 Award).✹ Strengthened competitive positioning by identifying & filling gap in Molecular Spectroscopy product portfolio with Fluorescence product line; hired and built product management team, and successfully introduced new Fluorescence instrument at major Fluorescence Applications conference in Paris in 1999✹ Working in conjunction with the Marcom manager and team members championed the development of the companies first Sales Enablement platform. Centralized sales & customer content could be viewed and retrieved globally✹ Championed the acquisition of VanKel Industries, major manufacturer of Tablet Dissolution instrumentation, providing an additional growth strategy for the new Cary 50 UV-Vis✹ Directly supported sales representatives throughout Australia and overseas.
Alan Marks (Lion) Skills
Alan Marks (Lion) Education Details
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Business Management -
Chemistry -
Chemistry
Frequently Asked Questions about Alan Marks (Lion)
What company does Alan Marks (Lion) work for?
Alan Marks (Lion) works for Wam Consulting & Coaching
What is Alan Marks (Lion)'s role at the current company?
Alan Marks (Lion)'s current role is Consulting & Training for ICP-OES, MP-AES, AAS, UV-Vis, UV-Vis-NIR, and Fluorescence Spectroscopy Instrumentation.
What is Alan Marks (Lion)'s email address?
Alan Marks (Lion)'s email address is wi****@****ail.com
What is Alan Marks (Lion)'s direct phone number?
Alan Marks (Lion)'s direct phone number is +160857*****
What schools did Alan Marks (Lion) attend?
Alan Marks (Lion) attended Monash University, Southern Methodist University, Southern Methodist University.
What are some of Alan Marks (Lion)'s interests?
Alan Marks (Lion) has interest in Ancient And Pre History, Dogs (3 Blue Great Danes), Outdoor Activities, Mac Air, Competitive Sports, Hiking, Camping, Biking, Ipad, Iphone.
What skills is Alan Marks (Lion) known for?
Alan Marks (Lion) has skills like Product Marketing, Strategy, Business Strategy, Marketing Management, Product Launch, Competitive Analysis, Spectroscopy, Strategic Planning, International Sales, Life Sciences, Global Marketing, Marketing Strategy.
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