Alan Mcmahon

Alan Mcmahon Email and Phone Number

Senior Manager, Dell SEO Run the Business (RTB) @ Dell Technologies
County Carlow, Ireland
Alan Mcmahon's Location
Dublin, County Dublin, Ireland, Ireland
Alan Mcmahon's Contact Details

Alan Mcmahon work email

Alan Mcmahon personal email

n/a
About Alan Mcmahon

Alan McMahon has worked 23 years at Dell Technologies in sales, consultancy, country marketing manager, digital marketing, paid search and SEO search marketing. Current role is Senior SEO Manager of a gloabl team of 11 people. A global role managing a team across US, EMEA, APJ and Latam. He holds a degree in Marketing and a second BSc honors degree in Psychology. Sailing is his passion. Personal & Professional Attributes:• Leadership & management skills from leading SEO Engagement team at Dell EMC• Ability to manage time effectively and efficiently• Ability to work on my own initiative and within a team or virtual team environment• Adaptable, competent, conscientious and resourceful• Honest, loyal, professional, reliable and responsible• Strong sense of commitment and motivation• Outgoing personality with good social skills• Believes in giving back to society: 5 years completed of weekly volunteer work • Thrive on challenges - 2003: First Irish pilot to circumnavigate the world in a Piper Cherokee single engine light aircraft, in aid of Marie Keating Foundation charity. Speaking Events:PRESENTER at Reykjavik Internet Marketing Conference The 2013 conference is a one-day boot camp with great speakers and fantastic content focusing on search and social.PANEL SPEAKERCovario Iinflection PointI took part in a panel discussion at the Inflection conference in California. The topic was how to build successful online campaigns around Infographics.INTERNET WORLD PRESENTERPresenter at Internet World, London "One Click Search Terms - The Hidden Treasures of Dell Long Tail SEO". Internet World is Europe's longest running, best attended and biggest annual event for digital marketing and online business.Specialties: Search Engine Optimisation (SEO)Paid Search MarketingOnline Marketing

Alan Mcmahon's Current Company Details
Dell Technologies

Dell Technologies

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Senior Manager, Dell SEO Run the Business (RTB)
County Carlow, Ireland
Employees:
128606
Alan Mcmahon Work Experience Details
  • Dell Technologies
    Senior Manager, Dell Seo Run The Business (Rtb)
    Dell Technologies
    County Carlow, Ireland
  • Dell Technologies
    Senior Manager - Seo Tech Operations (Global)
    Dell Technologies Feb 2023 - Present
    Dublin, County Dublin, Ireland
  • Dell Emc
    Senior Manager - Global Seo Team
    Dell Emc Apr 2018 - Present
    Ireland
    Manager of global SEO IT team at Dell EMC. My team is based in US, France, Brazil, China, Malaysia and India covering North America, EMEA, APJ and Latam.
  • Dell Emc
    Global Seo Engagement Team Lead
    Dell Emc Jun 2016 - Present
    County Dublin, Ireland
    SEO Engagement Lead (Global): Lead the global SEO team across EMEA, US, APJ, LATAM. Define the global SEO strategy for DELL EMC; standardize projects across the global; mentor team members; drive engagement with business stakeholders; setup reporting metrics; integrate Hyderabad SEO team.
  • Dell
    Search Engine Optimisation (Seo) Manager Emea
    Dell Apr 2000 - Present
    Dublin
    I am responsible for all aspects of search engine optimisation (SEO) for the Dell website across Europe (13 countries, 8 languages) as part of a Global SEO team.The EMEA SEO projects, which I managed in 2011, generated $10m+ in incremental revenue. A major achievement was to obtain page 1 for ‘laptops’ in the UK, which was a first in Dell history.My principal strategy is creativity, to try new ideas such as Infographics and Splitter Pages, which had immediate success.Key Responsibilities:• Sole responsibility for Dell SEO strategy in Europe with the objective to manage SEO as an online emand generation vehicle to deliver 20% Y/Y mix growth• Develop quarterly plans/strategies and execution plans to hit overall business targets• Presentation of weekly reports to senior management on SEO status• Key influencer to the business on online marketing strategy • Optimize top 1,000 Keywords per country for improved ranking/traffic/revenue • Drive scalability for content optimization, link building, social media, Infographics, PR and technology across EMEA• Audit and manage redirects, sitemaps and meta data tags• Analyze and make recommendations on-page factors such as speed load and conversion• Successfully transitioned 13 countries to a next generation website on a new domain without loss of search engine rankings• Responsible for SEO training• Rolled out new KW management tool in 2011• Management of SEO support team based in India• Management of external agencies. I have managed the following agencies: Covario, Difiniti, Mediacom, Carat, SEO.com, Mediaplex, Youramigo, Usablenet.• Team player on the Global SEO team advising other regions on SEO
  • Dell
    Paid Search Marketing Manager
    Dell Sep 2006 - Sep 2010
    Dublin, Ireland
    European role to manage Dell's Paid Search advertising strategy across 13 countries and 8 languages in conjunction with external advertising agencies and Search partners such as Google. I was responsible for the paid search budget, forecasting and weekly reporting of KPI metrics.
  • Dell
    Marketing Manager
    Dell May 2005 - Nov 2006
    Enterprise Marketing Manager, responsible for the growth of the server, storage and enterprise services product lines of Dell Ireland. Activities included analysis and reporting to senior management, campaign design & implementation, offline/online advertising, pricing decisions, promotions, events, training sales teams, customer presentations, compiling case studies, market research and competitive analysis using IDC data, radio, tv and press interviews to represent Dell Ireland.

Alan Mcmahon Skills

Seo Seo Strategy Ppc Online Marketing Organic Search Google Adwords Digital Marketing Search Consumer Psychology Search Engine Optimization Online Advertising Online Branding Sem

Alan Mcmahon Education Details

  • Dublin Institute Of Technology
    Dublin Institute Of Technology
    Honours Degree
  • Open University
    Open University
    Psychology
  • Google
    Google
    Google Adwords Qualified Professional

Frequently Asked Questions about Alan Mcmahon

What company does Alan Mcmahon work for?

Alan Mcmahon works for Dell Technologies

What is Alan Mcmahon's role at the current company?

Alan Mcmahon's current role is Senior Manager, Dell SEO Run the Business (RTB).

What is Alan Mcmahon's email address?

Alan Mcmahon's email address is al****@****ell.com

What is Alan Mcmahon's direct phone number?

Alan Mcmahon's direct phone number is +4413443*****

What schools did Alan Mcmahon attend?

Alan Mcmahon attended Dublin Institute Of Technology, Open University, Google.

What skills is Alan Mcmahon known for?

Alan Mcmahon has skills like Seo, Seo Strategy, Ppc, Online Marketing, Organic Search, Google Adwords, Digital Marketing, Search, Consumer Psychology, Search Engine Optimization, Online Advertising, Online Branding.

Who are Alan Mcmahon's colleagues?

Alan Mcmahon's colleagues are Yihua Liu, Yu-Wei Chou, Seema Panwar, Jerome Solomon, Angely Bouzat, Tomas Polacek A.d., M Shaheed Nadim.

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