Alan Mcvay Email & Phone Number

United States

Us

Leading AAA new business development activities across the scope of the Strategic Partnerships organization, including for national strategic partnerships, B2B roadside assistance programs (RAP) and Discount & Rewards relationships. Responsible for Discount & Rewards strategy development, club management, and P&L results.

Bellevue, Wa, Us

Leading a team of Marketing and Partnership professionals responsible for profitable revenue growth through targeted segment marketing. Launched the Sprint Perks brand, reinventing the employee discount segment to align competing priorities around a value proposition that resonates with the target audience resulting in significant revenue and sales growth.Responsibilities include value proposition research, business case and development, demand generation marketing (digital & social media, benefit aggregators, sales team collateral), landing page creation and management in the Marketo marketing automation platform, nurture campaign management and more. Team manages the end-to-end marketing funnel including Adobe Analytics optimization and visualization in Tableau dashboards.Responsible for developing and managing critical business alliances and partnerships with key Affinity Partners including AAA, American Airlines and Credit Union Solutions Group. Manage a team of Business Development Managers that maintain a highly interactive relationship with accounts to achieve ongoing initiatives.

Overland Park, Kansas, Us

Responsible for developing and managing critical business alliances and partnerships with key Affinity Partners including AAA, American Airlines and Credit Union Solutions Group. Manage a team of Business Development Managers that maintain a highly interactive relationship with accounts to achieve ongoing initiatives. Identify potential strategic partners that will improve our competitive position and further our growth aspirations. Work with internal departments on contracts; renew and upgrade existing agreements; conduct strategic analysis of market trends, competition and new opportunities.

Overland Park, Kansas, Us

Manage a team of marketing professionals to drive acquisition activities through Sprint's partner and employee discount programs. See if you are eligible for a discount at www.sprint.com/save

Overland Park, Kansas, Us

Develop reactive retention strategies to retain high value corporate liable customers, balancing the cost of retention against the need to reduce churn.

Overland Park, Kansas, Us

Responsible for development and implementation of the marketing strategy to retain and grow Sprint's General Business and Public Sector customers.Leveraging the Salesforce.com platform to execute a customer relationship strategy across multiple sales and service channels.Managing a team of two Marketing Managers.

Overland Park, Kansas, Us

Responsible for execution of Base Marketing programs across all sales channels (Retail, Indirect, Web, Telesales, Salesforce.com) including offer tool development and channel metric management.Managed a team of five Marketing Managers.

Overland Park, Kansas, Us

Developed a new local outbound calling channel to achieve 5 million customer touches in 2008.Enabled the channel by launching Salesforce.com in 1,200 Sprint Retail and 1,800 Indirect stores.Managed a team of contractors and channel partners to execute the launch in 60 days.

Overland Park, Kansas, Us

Developed the strategy and managed marketing of the new Sprint Nextel referral program, delivering 26% sales growth to drive over $700 million of revenue with a $40 million expense budget.Delivered over $13 million in annual savings through innovative fraud management solutions while driving a significant increase in customer satisfaction with the program.

Overland Park, Kansas, Us

•Developed a marketing strategy to deliver incremental revenue from customer service interactions in Sprint Stores, leveraging a targeted up sell tool. Sized the opportunity and developed a monthly forecast of tool utilization to manage execution down to the store level. Secured the support of senior executives to drive success from the top down. •Managed the creation of reporting tools, training programs and incentives to drive adoption of the up sell tool. Presented at numerous team meetings across the country to develop relationships with key decision makers and secure buy-in from front line personnel. Delivered 367% growth in utilization of the tool in the first half of 2005.•Developed marketing programs to drive sales from base customers through Sprint Stores. Created base oriented marketing programs utilizing signage, flyers and automated payment centers to promote offers. Tested exclusive offers for base customers in Sprint Stores, driving a 20% lift in sales.

Overland Park, Kansas, Us

•Directed the marketing strategy for converting the long-distance base to Sprint Complete Sense. Developed a breakthrough dialog campaign, the first fully integrated multi-channel marketing campaign to the customer base. The campaign drove a 5.9% response across channels including email, direct mail, online, inbound and outbound telemarketing.•Developed and managed the cross-sell strategy of all services to the long-distance base, including the direct marketing budget, outbound channel and customer service offer strategy, to drive incremental revenue. Responsible for delivering $271M in customer lifetime revenue from 2003 activities.•Led negotiations with Bank One to sign a One-Sprint co-branded credit card deal worth over $15 million in margin. •Drove a 46% increase in Sprint Local Toll penetration of the customer base through marketing initiatives including Point-of-Sale and Customer Service strategy, Early Life treatment, Core Loyalty calling and Direct Marketing projects.

Kansas City, Missouri, Us

•Managed the Party Express model line for Disney and Nickelodeon ($50 million gross shipments), maintaining relationships with these key strategic partners while directing product marketing strategy.•Acquired new licensing partners to drive revenue by presenting marketing plans to licensing partners, forecasting revenue opportunities and negotiating the agreement.•Provided category strategy for the party business including pricing and value positioning, demonstrating an ability to conduct research, work effectively with all functional areas and present recommendations to upper management.•Led the SKU productivity initiative, responsible for eliminating $2.4 million annually in unproductive costs by reducing 20% of SKUs while increasing revenue 23% over 3 years.

Kansas City, Missouri, Us

•Managed the $40 million cost of product line item, reducing cost of product from 29% of gross shipments to 21% of gross shipments over 3 years.•Led a team through the analysis, recommendation and execution of a plan that improved the profitability of the $8 million solid party goods by over $2 million annually.

Mba, Finance

Bs, Mathematics