Part of Quantitative Consumer Research Division of Kantar IMRBPrimary Responsibilitieso Decoding client's marketing objectives/problems and designing research to address these objectiveso Developing survey instruments and launching surveyso Slicing & dicing the data to generate actionable insights to address the marketing/objectivesTypes of Research Studies handled: Brand Diagnostics, Campaign Evaluation, Usage & Attitude Studies, Product Test, Concept Use Test, Post Launch Evaluation, Customer Satisfaction Surveys, Market Sizing, Media Habit DecodingCategories worked with: F&B, Personal Care, Automobile, Consumer Durables, Sexual Wellness, Realty, Retail