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Alan Mueller is a global marketing professional with an extensive 15-year track record, showcasing exceptional leadership in commercial strategy, new product development, and downstream marketing within diverse medical technology markets. Demonstrating a unique ability to lead cross-functional teams, he has successfully executed revenue-generating market strategies, ranging from comprehensive brand and digital campaigns to clinical marketing initiatives and market share growth tactics. Recognized for his authenticity as a leader and unwavering passion for enhancing customer experiences, Alan currently spearheads all global strategy and marketing activities for OpSens' coronary franchise. In this role, he takes direct responsibility for developing and executing quarterly sales and marketing plans in North America, collaborating with the OpSens EMEA-AP team to implement these plans through a global distributor network. Alan's journey includes a role as the Director of Global Strategic and Commercial Marketing, Cardiovascular, at Cordis, and as the Senior Director of Marketing and Sales Operations at Electromed, where he built out the marketing team and doubled revenues over his tenure. With previous marketing roles at Vascular Solutions and Smiths Medical, Alan brings a wealth of experience and a strategic mindset to drive success. Beyond his professional accomplishments, Alan finds joy in the diverse outdoor activities that each Minnesota season offers with his family, including hiking the North Shore, camping in the Boundary Waters Canoe Area, and enjoying summer days on his family pontoon.Strengths: brand development and elevation, campaign and content development, commercial training and onboarding, digital marketing strategy and execution, global downstream marketing, thought leader identification and management, market and product strategy, market development, market research and voice of customer, market share growth, new product development, and team leadership and development
Haemonetics
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Director, Global Marketing – InterventionalHaemonetics Aug 2024 - PresentBoston, Ma, Us -
Director, Global Coronary MarketingHaemonetics Dec 2022 - Aug 2024Boston, Ma, UsAs Director of Global Coronary Marketing at OpSens, I led the OptoWire brand elevation to position the brand as the pinnacle coronary physiology solution. Through a bold marketing campaign, I redefined the category by leveraging market research, engaging thought leaders, and implementing creative strategies to stand out in a crowded market. Introducing an industry-first performance guarantee, I established governance structures and creative approaches that distinctly positioned OptoWire as the leading product in its category. Additionally, I crafted a customer segmentation strategy, aligning targeting efforts with physician value drivers, and provided comprehensive training to the commercial team on market research and procedural data. Leading all coronary upstream marketing activities, I fostered collaboration in new product development, physician engagement, and market research. -
Director Of Global Strategic And Commercial Marketing, CardiovascularCordis May 2022 - Dec 2022Miami Lakes, Fl, UsIn my roles as Director of Marketing, North America and Director of Global Marketing, Cardiovascular, I drove impactful initiatives that shaped Cordis’ global cardiovascular strategy. Taking ownership of the global cardiovascular annual plan, I crafted overarching market strategies, annual goals, and a tactical U.S. marketing plan. Leading global upstream marketing efforts, I conducted Voice of Customer research to define critical-to-quality metrics and develop long-range business plans for the introduction of next generation cardiovascular products. Additionally, I developed a strategic roadmap for office based labs (OBL) and ambulatory surgery centers (ASC), including a current state analysis, a roadmap for the desired future state, and the establishment of a outpatient channel brand. Further, I played a key role in enhancing our digital presence, launching the global Company web presence and devising a digital transformation strategy with a focus on the strategic vision, marketing technology stack, and key project milestones. -
Director Of Marketing, North AmericaCordis Sep 2021 - May 2022Miami Lakes, Fl, Us -
Sr. Director Of Marketing And Sales OperationsElectromed, Inc. Nov 2019 - Sep 2021New Prague, Minnesota, UsCommercial leader in Company growth acceleration, growing revenues through market expansion, market share, and sales execution initiatives. -
Director Of MarketingElectromed, Inc. Jul 2016 - Nov 2019New Prague, Minnesota, UsResponsible for the planning, development and implementation of all marketing and product strategies, leading both upstream and downstream initiatives, and establishing relationships with strategic partners. I develop and implement marketing plans and commercial offerings to execute franchise and business initiatives for products and services, including new product introductions, digital marketing strategies, and market development initiatives. -
Sr. Product ManagerElectromed, Inc. Aug 2014 - Jul 2016New Prague, Minnesota, UsResponsible for the overall management of the SmartVest product line, including coordination of design development, marketing strategy, and product lifecycle management. Lead all inbound and outbound marketing activity, developed and executed the commercial onboarding program, and introduced the tactics and campaign to support a focused strategy. -
Sr. Product ManagerVascular Solutions Oct 2013 - Aug 2014Led global downstream marketing efforts of cardiac catheterization lab products, including thrombus aspiration catheters, retrieval devices, and dual lumen pressure measurement catheters. -
Global Product ManagerSmiths Medical Jan 2012 - Oct 2013San Clemente, California, UsAchieved franchise revenue growth as a global marketing lead for the $100MM Temperature Management business. Lead market and product strategy efforts and developed global marketing campaigns to support franchise growth initiatives, including launch of the Level 1 infection prevention campaign: interactive website development, medical animation highlighting core product differentiation, and infection prevention white paper. Lead NPI projects to increase franchise market share, including voice of customer and proof of concept evaluations in North America and Europe. -
Product ManagerVascular Solutions Jun 2011 - Dec 2011 -
Associate Product ManagerVascular Solutions Jan 2010 - Jun 2011 -
Marketing AnalystVascular Solutions Dec 2008 - Jan 2010
Alan Mueller Skills
Alan Mueller Education Details
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Augsburg UniversityBusiness Management And Psychology -
Breck School
Frequently Asked Questions about Alan Mueller
What company does Alan Mueller work for?
Alan Mueller works for Haemonetics
What is Alan Mueller's role at the current company?
Alan Mueller's current role is Director @ Haemonetics | Global Coronary and Structural Marketing | Marketing and Commercial Leadership.
What is Alan Mueller's email address?
Alan Mueller's email address is am****@****med.com
What is Alan Mueller's direct phone number?
Alan Mueller's direct phone number is +195275*****
What schools did Alan Mueller attend?
Alan Mueller attended Augsburg University, Breck School.
What skills is Alan Mueller known for?
Alan Mueller has skills like Medical Devices, Product Launch, Product Management, Market Development, Interventional Cardiology, Cardiology, Interventional Radiology, Capital Equipment, Iso 13485, Vascular, Fda, Orthopedic.
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