Lead the delivery of the product innovation and partnership strategy, alongside national marketing campaigns from conception to fruition for the Pizza Hut UK Delivery & Express channels. Responsible for building a robust strategic 18-month innovation pipeline, consumer centric, delivering breakthrough campaigns and distinctive partnerships. Driving new growth channel opportunities, through category trends, consumer insight all supporting new future sales levers for the business. Develop and operationalise national campaigns including the management of; consumer research, innovation, promotions, partnerships, pricing and value strategy, agencies, stakeholder management, communications (Digital, ATL and Offline) and media strategy. Building best in class partner relationships across our core category partners driving viable commercial opportunities through joint business planning. Accountable for UK delivery sales growth, building strategy and tactics to address sales overnight and brand overtime. Partnering and influencing key franchisee stakeholders across the UK, ensuring bold strategic plans to unlock growth.

Leading initiatives to support the achievement of challenging sales forecasts and laps across the UK Pizza Hut Delivery business. Building sales driving plans to support profitable transactions. Driving local store marketing strategy, focusing on new customer acquisition, retention & spend growth. I was able to lead the plan to deliver against positive same store sales growth, through robust planning, focused actions and collaborating with Franchisees and Equity stakeholders.

Managed high profile national campaigns for Pizza Hut Delivery & Pizza Hut Express sales channels Responsible for the online and offline marketing channelsDrive Sales across all Pizza Hut Delivery stores, through tactical promotional activation

Supported all national franchises to develop their marketing capabilities and toolkits to drive sales Responsible for creating and delivering the national annual students marketing strategies Developed the seasonal local store campaigns, managing all marketing channels to support initiatives

Led the annual activities calendar to support the opening of new stores and re-branding of older storesEstablished strong professional relationships and lines of communications with Store Managers, Area Managers and Regional Directors Delivered expert recommendations and support to develop measurement plans