Alan Orth Email & Phone Number

Portland, Or, Us

Portland, Oregon Metropolitan Area

Finding new healthcare customers for interactive display tablets. Interactive medical image interpretation is easier with the right tools. A display tablet can greatly improve workflow.

Initiated business development effort in custom designs and manufacturing, a new market niche for Barco. Grew annual recurring revenue of customized products from $0 to $8M. Introduced Barco to opportunities in the growing fields of CT reconstruction, oncology image-guided treatment, and surgical radiographic/fluoroscopic markets.Exceeded revenue target in 2008 by 14% and exceeded full year budget by 1st quarter.Created new business in related fields of oncology and mobile fluoroscopic systems.Discovered a new market for an existing image processing component, which is expected to yield at least $.6M in sales in 2008.Uncovered unique opportunity for an existing display technology, yielding an additional $.5M in a single sale.Spearheaded the re-branding of the Custom Solutions Division marketing message, improving customer understanding of the potential benefits.Initiated Barco's USA market analysis for surgical display products.

Managed the most successful product in company history from design to sales for this $15M PACS interface company. Resourcefully managed product development process, including procurement of components from suppliers, to the sales and post-installation sales support of customers.Collaborated with engineering to design in features that resulted in best selling DeJarnette product.Initiated and managed clinical beta site for first major PACS image distribution installation.Streamlined and focused marketing and product testing functions to reduce overall costs.Developed market at large healthcare institutions for first-ever PACS migration system.

Managed imaging and information interfaces to Siemens PACS

Managed product lines of radiographic/fluoroscopic systems.

Initiated the first validation and integration of other companies' imaging devices into Siemens PACS systems. Balanced the success and profitability of the $21M P&L radiographic line. Spearheaded the introduction of digital imaging products.Crafted a sales strategy to sell both Fuji and Kodak computed radiography products, resulting in a shorter selling cycle.Managed sales support for 150 field representatives.Improved product marketing by analyzing customer needs and creating unique, segmented market plans for all product lines in portfolio.Devised innovative promotional materials, including videos and print materials that were considered by Siemens Marketing Director to be some of the best created.