Alan Patterson Email and Phone Number
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Alan Patterson personal email
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Over 20 years Marketing and Sales enablement experience in technology-driven organizations ranging from start-up to Fortune 500. Recognized leader known for exceeding goals while developing highly productive, collaborative teams. Expertise across a broad range of B-B and B-C focus areas including; Cloud Computing, IOT, Services, Enterprise IT and Consumer Computing/Electronics. Successful building business strategy and driving implementation, leading high visibility cross-functional initiatives and working as part of a senior leadership team. Strengths:Marketing and Sales Strategy/Enablement, Account Based Marketing (ABM), Corporate Branding, Product Marketing, Partner Management, Product Management, Brand Management, International Marketing, Sales Enablement, Competitive Intelligence,Team Development, Forecasting, PR/AR, Business Planning, Co-Marketing Program Management, Agency Management
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Sr Product Marketing ManagerAmazon Web Services (Aws) Jun 2022 - PresentSeattle, Wa, UsProduct Marketing Manager responsible for leading End User Computing portfolio positioning / messaging, go to market (GTM) strategy / execution, ongoing demand generation, strategic partner engagement, content delivery, and customer event support.
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Global Apos & Renewals Marketing Strategy LeadDell Technologies Jul 2019 - May 2022Round Rock, Texas, Us• Team lead and owner of Renewals Marketing strategy, Sales enablement initiatives and overall GTM. • In partnership with Sales and Marketing leadership, created and drove execution of a multi-quarter initiative to optimize Marketing support for the Renewals business.• Drove integration with Field Marketing planning to maximize awareness for Renewals business.• Built global content strategy in collaboration with Sales leadership and created portfolio of assets including Sales aids, pitch decks, animated infographics case studies and customer leave behinds.• Led business opportunity assessment of Technical Alliance Partner program within Services Marketing including Tiger Team management, strategy, ROI analysis, resource requirements and rollout plan.• Managed cross-functional audit of Marketing and Sales comms adherence to privacy standards. Identified gaps, managed content / processes changes and training of Sales teams.• Improved working relationship between Renewals Marketing and Sales through ongoing proactive alignment of priorities with Sr leadership and collaborative planning/execution of programs.• Led multiple successful internal Sales awareness campaigns across >1,000 sellers focused on identifying customer pain points, positioning the portfolio of offers and protecting account base from competitors.• Designed and drove launch of Services Renewals online portal across 17 countries.• Launched and scaled email nurture campaign delivering >$5M incremental revenue. -
Americas Azure Sales Program Leader - SmcMicrosoft Oct 2017 - Jul 2019Redmond, Washington, Us• Inside Sales strategy and execution leader for SMC segment - includes Sales plays/programs, seller tools, role orchestration, and Sales center landing initiatives designed to drive Azure consumption and new customer acquisition across US, Canada and LATAM.• Exceeded revenue targets via seller/manager coaching and collaboration, scale training initiatives, account targeting, key deal support and implementation of appropriate corrective actions.• Launched and grew new Azure Expert MSP partner program across multiple countries in the Americas.• Managed integration of Account Based Marketing (ABM) with Sales tooling and readiness initiatives for key Microsoft solution areas. -
Sr Director, Product MarketingHostway Services, Inc Oct 2015 - Oct 2017Austin, Texas, Us• Marketing leader responsible for building Product Marketing capability for Managed Cloud business unit• Responsible for revenue attainment, go to market (GTM), offer positioning, content development, campaign management, PR, Sales enablement, and strategic partner management. -
Director, MarketingIcontrol Networks Mar 2014 - Oct 2015• Created marketing engine supporting Icontrol One™, a strategic new business targeting independent US security dealers – including all elements of inbound, outbound and product marketing• Designed and drove adoption of corporate and vertical-specific brand architecture – including persona development, value proposition and positioning framework creation • Created and implemented Product Marketing methodology including core GTM deliverables, Product Roadmap, Sales enablement, collateral, blog, product positioning, event and social integration• Developed content marketing program/campaign (blogs, partner videos, newsletters, social), leveraging Icontrol expertise and partner advocacy to tell the Icontrol story• Developed platform data integration strategy - greatly simplifying discussions with service providers regarding platform integration, API taxonomy and authentication methodology • Lead creation and execution of strategy for creating a best-in-class Security offering, working closely with Service Provider leadership and numerous internal constituents to prioritize key feature backlog• Designed and implemented new hire/candidate interview process across business unit implementing best practices to ensure thorough coverage of skills and behavioral/cultural requirements. -
Sr Manager, Corporate Branding/Customer ReferenceRackspace Hosting Jun 2010 - Mar 2014San Antonio, Texas, Us• Planned and led the largest fully integrated (PR, print, digital, social, OOH, billboard, radio) brand awareness campaign in company history. • Leader of Corporate Branding team responsible for strategy, design and execution of all communications, campaign and branding vehicles. • Leader of Customer Reference team chartered with supporting needs of internal and external customers with high-impact reference use cases, testimonials and co-marketing material. -
Sr Manager, Product MarketingRackspace Hosting Jan 2010 - Jun 2010San Antonio, Texas, Us• Leader of Enterprise Product Marketing team with global responsibility for $800M portfolio of solutions. Specific responsibilities include Revenue ownership by solution line, go-to-market strategy and execution, Sales enablement, product roadmap and activity required to meet business goals.• Integrated multiple marketing teams (Services Marketing, Solutions Marketing, Program Management and Competitive Intelligence) into a single high-impact organization. • Drove corporate-wide initiatives to improve Sales effectiveness; included overhaul of product training delivery and improved availability/quality of Sales collateral. Resulted in 2x improvement in Net Promoter Score (NPS) across Sales organization.• Conceived and spearheaded Rackspace-first campaign to drive Solution selling. Key elements included supplier co-marketing programs, reference architectures, case studies, online content, social media, traditional demand generation, Sales training and Vendor rallies.• Responsible for positioning hosting portfolio (compute, storage, networking, OS/Apps, IaaS, SaaS) and solutions taken to market jointly with strategic partners. Includes offering definition, go-to-market plan, training material, Sales collateral and AR/PR integration.
Alan Patterson Skills
Alan Patterson Education Details
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The University Of Texas At AustinMarketing -
Texas A&M UniversityMechanical Engineering
Frequently Asked Questions about Alan Patterson
What company does Alan Patterson work for?
Alan Patterson works for Amazon Web Services (Aws)
What is Alan Patterson's role at the current company?
Alan Patterson's current role is Sr Product Marketing Manager - Amazon Web Services.
What is Alan Patterson's email address?
Alan Patterson's email address is al****@****ail.com
What is Alan Patterson's direct phone number?
Alan Patterson's direct phone number is +131223*****
What schools did Alan Patterson attend?
Alan Patterson attended The University Of Texas At Austin, Texas A&m University.
What skills is Alan Patterson known for?
Alan Patterson has skills like Demand Generation, Product Marketing, Go To Market Strategy, Cloud Computing, Product Management, Sales Enablement, Saas, Cross Functional Team Leadership, Channel, Salesforce.com, Product Launch, Competitive Analysis.
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