HiringSpot is my first major project as an entrepreneur. I applied all my knowledge in management, marketing, and sales to the startup.As the Founder, I lead the company’s vision, strategy, and execution to revolutionize the hiring process through technology and automation. My role spans across multiple functions, from product development to business growth, ensuring we deliver a seamless and efficient recruitment solution to our clients.I was also in charge of defining and executing the overall business strategy, from initial concept to product launch, with a focus on building an AI-driven platform that streamlines the hiring process.I lead the development of a functional MVP and iterating based on user feedback and market demand to create a scalable solution, overseeing fundraising efforts and investor relations to secure capital for growth, while building strategic partnerships with key stakeholders in the HR and tech industries.We work closely with my co-founder and key team members to implement a growth strategy that includes user acquisition, product-market fit, and expansion into new markets.In this role, I bring together my expertise in leadership, marketing, and product management to build a scalable, innovative recruitment platform that disrupts the traditional hiring model.

As a Growth Marketer, my focus is on driving sustainable business growth through data-driven strategies. I specialize in identifying new opportunities for customer acquisition, engagement, and retention, while constantly running experiments across multiple channels to optimize performance.I develop and execute full-funnel marketing campaigns, manage both paid and organic channels, and continuously analyze key metrics to refine strategies. My approach is highly analytical, combining creativity with a deep understanding of growth hacking techniques to help scale businesses.Collaborating closely with product, sales, and customer success teams, I ensure that all initiatives are aligned with our overall business goals, delivering measurable results.

As a Marketing Automation Specialist in BettaterPros I was in charge of the HubSpot CRM integrations & automation. We worked with the OPS team in order to achieve our goals.I participated in Lead Generation projects and sales funnel automation across various acquisition channels.I integrated prospecting tools through our HubSpot CRM. I executed SMS campaigns, email marketing, and lead follow-up through web flows.I was involved in other projects dedicated to Growth Marketing and different areas, contributing from both a strategic and operational perspective.

As a Marketing Automation Specialist at dLocal, I was responsable for designing, implementing, and optimizing automation workflows that drive customer engagement and streamline marketing efforts. My role focuses on leveraging technology to enhance lead generation, nurture customer relationships, and improve overall marketing efficiency.I led the implementation and optimization of marketing automation strategies, using tools like HubSpot and Metabase.I integrated systems and platforms to ensure effective data synchronization and tracking.I conducted continuous analysis and testing to improve the effectiveness of automated campaigns and personalize the customer experience.

As Head of Marketing at Fichap, I lead the strategy, execution, and optimization of all marketing efforts to drive growth, brand awareness, and customer acquisition. My role involves developing and implementing data-driven campaigns, managing cross-functional teams, and overseeing the entire marketing function to support business objectives.I planned and executed digital marketing strategies, focusing on lead generation and brand growth. I implemented and managed automations and integrations with HubSpot.To capture leads, I created landing pages to maximize conversions, constantly tracking and analyzing key metrics to measure campaign success and adjust strategies based on results. I closely collaborated with internal teams and external partners to ensure effective and consistent execution of marketing initiatives and the company’s promotion through paid media tools.Lastly, I participated in automating and integrating the CRM with workflows, chatbots, and forms to achieve successful email marketing campaigns.

As a Marketing Analyst at Fichap, I play a key role in driving data-backed decisions that fuel our marketing strategy. My work revolves around analyzing performance metrics, identifying trends, and delivering insights that help optimize our campaigns across multiple channels.I worked monitoring and analyzing KPIs across digital marketing channels such as paid ads, SEO, email campaigns, and social media.I was also in charge to build detailed reports and dashboards to track campaign performance and ROI, providing actionable recommendations. We also run A/B tests and experiments to continuously improve conversion rates and customer engagement.Lastly, I assist in the development of customer segmentation models to better target audiences and refine our messaging.

As an HR Assistant at Itaú, I support the HR team in delivering high-quality employee services and ensuring soft day-to-day operations. My role involves managing administrative tasks, coordinating recruitment processes, and providing ongoing support to both employees and managers.I worked in the full recruitment cycle, from posting job openings to scheduling interviews and managing candidate communications. We achieve to mantain accurate employee records, ensuring compliance with company policies and legal requirements.In this role, I contribute to the overall efficiency of the HR department, ensuring that our team operates smoothly and that we continue to build a positive work environment.