Alan Pollock Email & Phone Number

Providing marketing, advertising and communications expertise, specializing in the following areas:• Advertising design and campaign development • Creative direction, development, copywriting• Customer Relationship Management• Customer service training and policy development• In-house and advertising agency support • Marketing audit and strategy • Market research • Media and budget planning • New product development and launches • New media campaign development and integration • Promotions

Selected highlights:•Led high-performing team of 33 staff providing marketing, direct sales and telemarketing; personally delivered positive results in strategic planning, marketing, advertising and PR•Positioned Road Runner High Speed as Hawaii's Fastest Internet Service growing the brand 223% to over 260,000 subscribers and capturing approximately 70% market share.•Successfully launched a variety of new services including unlimited nationwide home phone service, DVR, Road Runner Turbo and wireless internet while opening a new sales channel, the first of its kind for Time Warner Cable, that resulted in 110% increase in wireless internet sales.•Launched company's first Customer Retention Program that was used as a model for other divisions nationally. Program had a 49% IRR generating $4.9M in revenue in 5 years.•Created a “best customer” program that paid for itself while generating incremental income.•Company spokesperson insuring public was informed during planned and unplanned events. Won 20 advertising awards for outstanding advertising work in TV, radio, print and direct mail.•Preserved the "Oceanic" name in 2002 by presenting a comprehensive brand equity presentation to Time Warner, Inc. proving the local brand to be invaluable in this market.•Improved customer relations with on-going public relations and social media programs.

Selected highlights:•Branded Company and product and was instrumental in product development.•Developed tactics for North America product roll out including national advertising, public relations, trade shows and communications materials.•Solely responsible for selling program to the Hawaii Department of Education as the “Hawaii First” initiative, allowing the firm to move forward in its second phase of product testing and research.

Selected highlights:•Led national sales and marketing efforts, opened the Guam military market, and repositioned, repackaged and renamed the ice coffee line resulting in a 30% increase in supermarket sales.•Acted as COO with oversight of 43 staff in customer service, warehousing and shipping.

Selected highlights:•Founded and grew business to sixth largest advertising agency in Hawaii with a staff of over 20, providing creative services, marketing and public relations. Database marketing department, was the first of its kind in Hawaii. •Created a working environment that earned an outstanding reputation in the advertising community.•Won numerous awards including 23 local and national advertising and design awards for print, radio and broadcast work (Pele, Telly, PIA, Golden Monitor).

Selected highlights:• Responsible for advertising, brand management, promotions and public relations• Designed packaging and advertising for Perfumes of Hawaii and responsible for national product launch

Education record

Education record