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An expert within the food industry specialising in creative recipe writing, demonstrating, teaching and presenting with a background in commercial food concept development in retail and hospitality. I’ve written 4 cookbooks; the most recent, Foolproof Veggie One-pot (following the success of Foolpoof One-Pot), published by Quadrille, was released in October 2022. I am a member of the Guild of Food Writers and was also the monthly food columnist in GT magazine from 2012-2014. With a background in product management, buying and marketing for national retailers in the UK and Australia, as well as a personal passion for food, I then gained Leiths School of Food and Wine diploma in 2007. I went on to create my own food brand, stewed! In 2008 and took it from London farmers' markets to the shelves of the the UK multiples in under 2 years.In 2014 I became Head of Food at Picturehouse Cinemas, masterminding the opening of the food concepts at Picturehouse Central in Piccadilly. In 2017 I moved on to head up the food team at Gousto, the recipe box company, during a period of massive growth. Previously I worked with M & C Saatchi to create recipes to go alongside Havana Club rum cocktails as part of a piece of work commissioned by Pernod Ricard. I have been a regular guest teacher at Leith’s School of Food and Wine where I ran my successful one pot cooking classes. I have also taught cookery privately and used to run a monthly supperclub in North London before relocating to Cornwall in early 2023.I am also one of the co-founders of My Doctor's Recipe, taking on the Product Director role. My Doctor's Recipe revitalises nutrition for healthcare with delicious foods that promote recovery and wellbeing.
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Product DirectorMy Doctor'S RecipeFalmouth, Gb -
Head Of CookeryTruro School Jan 2023 - PresentTruro, England, United Kingdom -
Product DirectorMy Doctor'S Recipe Mar 2019 - PresentLondon -
Range And Commercial ManagerGail'S Bakery Apr 2022 - Nov 2022London -
Freelance Creative Food ProfessionalAlan Rosenthal Oct 2018 - Apr 2022
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Head Of FoodGousto Aug 2017 - Oct 2018London, United Kingdom -
Food Operations ManagerPicturehouse Cinemas Ltd Feb 2013 - Jul 2017Responsible for the food offering throughout Picturehouse Cinemas with particular attention to strategy, quality and customer proposition. Working with a team of in house chefs to create bespoke concepts in each cinema venue and also setting the strategy for new sites, working across all functions to deliver exciting, relevant and inspiring propositions. -
Director And FounderStewed! Ltd Jul 2007 - Jun 2016Managing the development and day to day running of a celebrated small food brand that secured listings in the UK major multiples. Developing new sales channels, marketing and NPD as well as team leading.
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Assistant Product Manager DvdWoolworths Apr 2006 - Mar 2007 -
Fashion Stationery And Dvd BuyerAngus And Robertson - Australia Feb 2005 - Nov 2006I was responsible for buying DVDs and fashion stationery for 170 stores throughout Australia.DVD - Increased sales by 80% through initiatives such as promotional activity, better replenishment and introduction of a constant range. OTB £2m.Fashion stationery - Rolled out programme to all stores, sourced ranges from the Far East and locally.Developed new ranges every 3 months. OTB $750kSet strict merchandising guidlines to show off this inspirational product.
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General Management Graduate TraineeWhsmith Feb 2004 - Feb 2005As a graduate trainee I held several roles during this period.I worked for the concept team, initially in marketing. I was in charge of developing more customer friendly promotions in our concept store in Guildford. This pulled together POS, product and also inspirational customer insights to make things not only more appealing but also to differentiate ourselves on the High Street.I next became assistant buyer for the concept team working on kids product.I brought together themed temptation zones in store that were inspiring for kids and adults alike.Merchandising was a key component of this role in order to bring the space to life. The space devoted to this initiative became the best performing in the kids dept. in the Guildford store. A great success! -
Grad TraineeWhsmith 2004 - 2005
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Graduate Management TraineeW.H Smith 2003 - 2004
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Store ManagerBrindisa Ltd Sep 1999 - Jul 2001I managed Brindisa's shop in Borough market.I am passionate about food so this was a great opportunity for me.I managed a team of 10Weekly turnover £35k Inspirational merchandisingI also trained to carve jamon Iberico!
Alan Rosenthal Skills
Alan Rosenthal Education Details
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Leiths School Of Food And Wine -
French And Spanish
Frequently Asked Questions about Alan Rosenthal
What company does Alan Rosenthal work for?
Alan Rosenthal works for My Doctor's Recipe
What is Alan Rosenthal's role at the current company?
Alan Rosenthal's current role is Product Director.
What is Alan Rosenthal's email address?
Alan Rosenthal's email address is al****@****s.co.uk
What is Alan Rosenthal's direct phone number?
Alan Rosenthal's direct phone number is (855) 737*****
What schools did Alan Rosenthal attend?
Alan Rosenthal attended Leiths School Of Food And Wine, University Of St Andrews.
What skills is Alan Rosenthal known for?
Alan Rosenthal has skills like Brand Development, Retail, Food, Event Management, Customer Insight.
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Alan Rosenthal
Greater Boston4fitbit.com, uml.edu, student.uml.edu, google.com -
Alan Rosenthal
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Alan Rosenthal
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