* Enrolled in the Project Management Professional (PMP) certification program to deepen my knowledge of project management methodologies and best practices.* Engaging in rigorous coursework covering project planning, execution, monitoring, and closure.* Developing advanced skills in resource management, risk assessment, and stakeholder communication.* Preparing to achieve PMP certification to enhance my ability to lead successful projects and drive strategic initiatives.

Leveraged strategic leadership and industry expertise to drive success of high-performance apparel initiatives. Oversaw entire life cycle of direct to consumer (DTC) product assortment, from concept development to market launch. Led successful cross-functional team to deliver great products to help consumers meet fitness and health goals.• Developed and executed strategic plans for DTC performance apparel category, aligning with overall business objectives to consistently meet business targets• Introduced innovative technologies and materials into performance apparel, resulting in increased product functionality, sustainability, comfort, and market competitiveness.• Commercialized products that contributed to overall sustainability goals with over 70% of DTC product sold meeting sustainability standards• Drove market expansion by identifying and cultivating new business partnerships, enhancing distribution channels, and establishing DTC brand presence in retail and e-commerce channels• Built $1M graphic tee business maintaining over 50% margin since program initiation• Managed licensed agreement contributing over $1M per year in revenue• Led and motivated cross-functional teams, fostering collaboration with design, development, sourcing, and DTC teams• Demonstrated high proficiency in financial management, including maintaining product profitability, revenue optimization, SKU efficiencies, and focused product assortments• Achieved and exceeded financial targets, margin goals, and revenue-driving strategies each year• Repositioned product assortment from individual styles to collections to tell brand stories• Developed and executed marketing strategies that communicated product benefits and resonated with target audience

• Effectively relaunched Tennis Performance Apparel in 2013 increasing Sale to 2.7M in 3 years• Assessed market competition and trends gathering qualitative and quantitative data for product positioning• Proposed and briefed seasonal assortment plans breadth, depth, price point, target cost and margin goals in ordnance with division strategy and company goals• Led category cross functional team weekly meeting o Created Live Meeting Notes online which has been rolled out the other Categories• Evaluated prototypes and made recommendations for improvement • Developed timelines, created forecasts and identified costing and market issues• Collaborated with Integrated Marketing to develop and manage sales promotion programs• Prepared and delivered formal product presentations internally and externally o Made Retail Account visits both domestically and globally• Managed Professional Tennis player on-court looks maximizing brand exposure• Initialed effective process for direct sales to high school and college teams

• Started group to manage company wide need of retail custom product offerings and brand partnerships • Managed $3.0M+ Global custom retail performance product• Lead Product Manager for events including marathon retail , participant product and staff apparel• Led Sustainable Apparel Pilot test team o Won Team of the New Balance Quarter Award for Pilot lead

• Managed product team with forecasts and operations responsibilities to ensure the on-time execution of product development, product planning & prototype/sales planning tracking• Analyzed data regarding product direction and presented recommendation to management, sales force and retail accounts• Responsible for target global sales goals and margin expectations

• Gathered and assembled data regarding product direction • Researched trends and competitive market information • Provided recommendations to cross functional teams based on findings

• Launched Apparel Key Account Team• Responsible for future orders, managing inventory and effectively delivering on-time product• Resolved all order and invoice discrepancies working with both the account and A/P group • Managed a staff responsible for specific accounts