Alan Scott

Alan Scott Email and Phone Number

Helping the C-Suite to Compete and Win @ Gartner
Alan Scott's Location
Newburyport, Massachusetts, United States, United States
Alan Scott's Contact Details
About Alan Scott

A multi-award winning marketing pioneer, I have led teams to deliver innovations in product marketing, demand generation, customer segmentation, buyer personas, Web marketing, digital transformation, use case marketing, buyer journeys, customer-centric branding, partnerships, employee engagement and content marketing.

Alan Scott's Current Company Details
Gartner

Gartner

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Helping the C-Suite to Compete and Win
Alan Scott Work Experience Details
  • Gartner
    Managing Vp, Executive Program Member Acquisition
    Gartner Oct 2021 - Present
    Stamford, Ct, Us
    Helping CMO, CRO, CHRO, CSCO and CFO's to win by making faster and smarter decisions informed by actionable, objective insights and expert guidance from our extraordinary team of analysts.
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  • Gartner
    Vp & Executive Partner
    Gartner May 2019 - Nov 2021
    Stamford, Ct, Us
    Helping Chief Marketing Executives to maximize their personal and organizations success by providing trusted insights, best practices, state-of-the-art models and methodologies, strategic and tactical advice and mentorship.
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  • Merrill Corporation
    Chief Marketing Officer
    Merrill Corporation 2015 - 2018
    Recruited to drive the complete marketing transformation of Merrill Corporation globally, including branding, naming, positioning value propositions, product positioning and differentiation, tag line and brand mark. Built and retained world-class high-performance B2B marketing team including Product Marketing, Operations and Strategy, Digital, Marketing Communications, Americas, Europe and Asia.
  • Wolters Kluwer Law & Business
    Chief Marketing Officer
    Wolters Kluwer Law & Business 2011 - 2015
    New York, Ny, Us
    Brought on board to create and lead the transformation of the marketing organization to customer-centric, integrated marketing focused on lead generation and customer retention.
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  • Dow Jones
    Chief Marketing Officer & Senior Vice President, Emg
    Dow Jones 2006 - 2010
    New York, Ny, Us
    Drove rebranding of iconic Dow Jones & Company, Inc. including online, offline, advertising, SEO/SEM and Web. Differentiated and provided competitive advantage to one of the world’s top 100 brands, with the company receiving more media mentions than the top five brands in Interbrand’s Top 100 Brands, 2009. Delivered award-winning end-to-end demand generation platform and programs.
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  • Dow Jones
    Chief Marketing Officer, Factiva
    Dow Jones 2003 - 2006
    New York, Ny, Us
    Recruited to transform go-to-market strategy and marketing function. Key leader in the transformation of Factiva from a single product company to one in which new revenue came from new use case-based products. Held P&L responsibility for channel and web marketing businesses that grew significantly over a three-year period.
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  • Forrester
    Executive Vp Marketing, Giga Information Group
    Forrester 2002 - 2003
    Cambridge, Ma, Us
    Responsibility for all aspects of Marketing, Events, Business Development and Emerging Markets. Served as key member of new Executive Team that oversaw the acquisition of Giga by Forrester Research.
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  • Spencer Trask & Co
    Md Marketing
    Spencer Trask & Co 2001 - 2002
    Greenwich, Ct, Us
    Developed and launched an integrated, nationwide business development program that generated highly qualified accredited and super-accredited leads for both fund and transaction sales.
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  • Prescients
    Managing Consultant
    Prescients 2000 - 2001
    Developed and led all aspects of demand generation practice area.
  • Gartner
    Group Vp Marketing
    Gartner 1987 - 2000
    Stamford, Ct, Us
    Key player in the growth of Gartner Group fro $23M to $900M.Group Vice President, Marketing (1998-2000)Vice President, International Marketing & Global Sales Training (1995-1998)Area VP, Southern Region Sales, Atlanta, GA (1993-1995)Director and Product Manager, Electronic Delivery (1990-1993)Account Executive, Southeast Region (1987-1990)
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Alan Scott Skills

Lead Generation Product Marketing Marketing Strategy Strategic Partnerships Strategy Marketing Leadership Go To Market Strategy Enterprise Software Analytics Sales Management B2b Marketing Competitive Analysis Business Development Public Relations Product Management Advertising Value Propositions Positioning Digital Media Team Building Marketing Communications Salesforce.com Customer Experience Customer Relationship Management Direct Marketing Business To Business Training Customer Retention Demand Generation Social Media Marketing Integrated Marketing Business Intelligence Digital Marketing Digital Strategy Strategic Planning Business Strategy Email Marketing Consulting Social Media Software As A Service Thought Leadership Cross Functional Team Leadership Data Driven Decision Making Strategic Visionary Experienced Change Agent People Development Team Leadership B2b Start Ups Crm Marketing Management Strategic Communications Solution Selling

Alan Scott Education Details

  • Wittenberg University
    Wittenberg University
    B.A. - East Asian Studies (Minors In Economics And History)

Frequently Asked Questions about Alan Scott

What company does Alan Scott work for?

Alan Scott works for Gartner

What is Alan Scott's role at the current company?

Alan Scott's current role is Helping the C-Suite to Compete and Win.

What is Alan Scott's email address?

Alan Scott's email address is al****@****ail.com

What is Alan Scott's direct phone number?

Alan Scott's direct phone number is +160991*****

What schools did Alan Scott attend?

Alan Scott attended Wittenberg University.

What skills is Alan Scott known for?

Alan Scott has skills like Lead Generation, Product Marketing, Marketing Strategy, Strategic Partnerships, Strategy, Marketing, Leadership, Go To Market Strategy, Enterprise Software, Analytics, Sales, Management.

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