Alan Sims Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney

Sydney, Australia

Sydney, Australia

North Sydney

Responsible for building and executing the marketing strategy for the Marketing Solutions division of Salmat. Developing multi-channel B2B campaigns to promote Salmat's products and services, using channels including Direct Mail, Marketing Automation (Marketo), Digital (SEO, SEM, Programmatic) and others.

Sydney, Australia

I led a team of Marketing Managers to execute the marketing strategy across Fairfax's flagship publications including the Sydney Morning Herald, The Age, and The Australian Fianancial Review. This role involved a high degree of database analysis, and stakeholder management at the most senior levels.

Build and execute the retention and cross-sell strategy across multiple B2B telecommunications brands. I owned all stages of the lifecycle including onboarding, cross-sell, advocacy, renewal and winback. Key channels used where direct mail and insert, email, and outbound telemarketing - all timed with each other to create a high-impact customer experience.