Campaign and project manager for Denver's safety-net hospital system, Denver Health.• Responsible for managing all aspects of marketing campaigns, including meeting with department leaders; presenting plans to marketing team and gathering feedback; organizing and creating marketing plans; developing content; ensuring deadlines are met; liaising with creative director, content strategist, internal communications and social media strategist, digital marketing strategists; managing expectations; consulting on and approving quarterly reports• Ongoing marketing campaigns I manage include breast care, Bariatric Surgery, orthopedics and school-based health centers.• Breast Care campaign is entering its second full year; in first year, we helped increase breast imaging patient volumes to surpass mammography screening volume goals (20,000) through ads, Google search, website, internal communications, social media, events and experiential advertising. Our marketing campaign brought in 120 patients to Denver Health.• Bariatric surgery campaign brought in 20 commercially insured patients (25% - which is above hospital 14.4% average) in 2023 through video ads, Google search, website, internal communications, social media and events.• Orthopedics campaign on track to bring in more commercial payers and meet goals set by department. Marketing efforts I am leading include new website pages highlighting second opinion service, arrival of new shoulder surgeon and several patient story videos.• Oversee video production, graphic design and content creation (including storyboarding, writing and editing) for all Denver Health video content.• Project manager for Four Winds digital signage project – including more than 35 screens throughout hospital and clinics.• Fill-in Public Information Officer, answering and responding to phone calls and email inquiries from local and national media outlets and staffing live and taped media interviews with hospital and clinic staff.

Promoted to Content Marketing Manager in September of 2021 as a result of assuming more responsibilities and managing additional vendors, processes and employees.• Plan, develop and lead content creation for Denver Health marketing and communications team crossing several campaigns and functional areas including but not limited to: Ambulatory Care Services (ACS), Operations, Administration, Government Relations, priority service lines (Urgent Care, Pharmacy, OMC, Orthopedics, Bariatrics)• Communicate strategies between hospital stakeholders – including department leadership and executive leadership – and all facets of marketing team (internal communications, social media, website, digital signage and media relations) to ensure content creation is successful, strategic, and achieves a high standard; hold team members accountable for content creation in their areas• Manage budgets for video creation, digital signage project, photography and paid media• Manage multiple video/photography vendors• Manage digital signage vendor for digital sign expansion throughout the hospital system; includes regular check-ins to ensure that the screens are operating as they should and that the content being shown meets leadership and clinic needs• Manage staff member in charge of Denver Health’s social media and reputation management to ensure that tone and messaging of social content aligns with organizational mission and strategic goals• Managed new brand campaign video rollout highlighting Denver Health’s mission and vision; met with department heads to set up multiple video shoots, managed budget changes, oversaw video editing and review process, provided strategy and guidance recommendations to marketing team members for scheduling and sharing the video• Manage paid media TV station partnership to ensure consistency of content messaging is maintained and achieved through paid advertisements, partnership events and earned news coverage • Manage/organize content on Trello

Promoted from Strategist I to Strategist II position in October of 2019 as a result of assuming more responsibilities in addition to those as a Strategist I including:• Project management of new pilot effort to add electronic signage throughout Denver Health hospital system, to include important messaging for patients and employees, graphics and video• Management of video content produced by various departments throughout Denver Health to adhere to brand standards and messaging• Managed several outside video production companies to produce high quality video content to promote Denver Health• Managed part-time contractor to help with content gathering and distribution• 2020 Heartland Regional Emmy Award Nominee for Commerical-Campaign

Storytelling and content creation: producing, writing, shooting and editing videos and photos for social media, website and internal communications for Denver’s primary safety net hospital system. Strategized how and when to share content to put Denver Health in the best possible light. 2019 Heartland Regional Emmy Award Nominee for Commerical-Campaign.Responsibilities included:⦁ Created and managed content for Denver's primary safety-net hospital system⦁ Strategically planned content to put Denver Health in the best possible light using content calendar on a daily, weekly and monthly basis⦁ Storyboarded, shot and edited 1-2 minute videos on a weekly basis to share on Denver Health's website, social media accounts, internal communications and at major events⦁ Hired and managed video production crews on larger video projects⦁ Secured outdoor video screens to show videos at events⦁ Reached out to patients and interviewed patients for testimonials in video and written form⦁ Created and updated department pages for Denver Health's web site, DenverHealth.org⦁ Brainstormed, wrote, edited and laid out news and blog items for Denver Health's web site, DenverHealth.org

• Wrote scripts for TV news anchors and reporters, edited video and created graphics for #1 rated late TV newscasts• Took the lead in updating information and producing quality storytelling on the North Bay Wildfire tragedy• Organized stories for clear presentation on 30- or 60- minute live news broadcasts• As producer, managed staff working on my newscasts, including assignment editors, reporters, photographers, writers and anchors• Found stories, compiled, checked and researched information through phone calls, internet and social media• Made sure stories were factually accurate, spelled correctly, understandable to viewers and users and met the station’s branding goals (community-focused)• Other major stories covered include right-wing rally protests, Lake County wildfires, San Jose Flooding and 2 Golden State Warriors NBA championships

• Managed staff working on nightly live TV newscasts, website and social media• Managed 10pm live TV newscasts in English and Spanish on sister channels• Selected stories to pursue, copy edited them and approved writing and video for broadcast • Produced, wrote and managed staff working on half-hour nightly 10pm live newscast• Under my leadership, newscasts exceeded corporate ratings goals by 12% • Received Texas AP Broadcasters Association First-Place award and Lone Star Regional Emmy nomination for 2012 coverage of local reaction to Sandy Hook School shooting in Connecticut• Major stories covered include Texas abortion clinic debate, Halloween flooding that forced the closure of the Austin City Limits music festival, the indictment of Texas Governor Rick Perry, record drought in Texas, Deadly explosion in West, Texas, Governor Perry’s run for President, Labor Day wildfires in Bastrop, Texas• Produced special projects for TV and web, including 90-minute political town hall• On call “manager on duty” on selected weekends• Interacted with viewers using Twitter, Facebook and station website to come up with story ideas and elements for newscasts

• Produced, wrote and helped manage staff working on half-hour nightly 10pm live newscast• Scored first #1 ratings win in station history at 10pm in May 2012 by focusing on stories that appealed to our audience and leveraging experienced staff of reporters and news anchors• Major stories covered include record drought in Texas, state capitol security investigation, Labor Day wildfires in Bastrop, Texas• Interacted with viewers using Twitter, Facebook and station website to come up with story ideas and elements for newscasts• Increased personal Twitter followers 70% in 6 months

• Wrote and produced live morning TV newscasts for CBS-network-owned TV station, updating information from overnight and covering breaking news as it happened• Managed 2 writers, 1 reporter, 4 anchors, 3 editors, 1 assignment desk editor• Received Heartland Regional Emmy award for 2010 live coverage of major spring blizzard • Received Colorado Associated Press Broadcasters Association Award for 2009 live coverage of another blizzard• Worked with management through 3 major changes to the newscast’s format• Honored by Westward Magazine for Best Newscast in Denver in 2009

• Produced 2-hour live morning newscast on weekends• Booked live studio guests• Wrote text stories and posted video to station’s website• Shared honor for best website in 2007 by Colorado Broadcasters Association• Monitored police and emergency scanners and sent crews out on breaking news

• Wrote scripts for 4-hour live morning newscast on Tribune-owned KWGN-TV, also known as WB2 News• Primary fill-in news producer• Named Employee of the Month in February of 2004 in recognition of hard work, team work and consistent coverage of CU-Boulder football team sex scandal

• Wrote hard-news, feature and obituary articles for weekly newspaper• Created news feature “Guess Who” where readers guess the person in an old photo

• Wrote copy for morning newscasts, produced local cut-ins during CBS Early Show and produced packages and live shots for morning newscasts• Worked assignment desk, ran teleprompter and floor directed on weekends• Research assistant for investigative team

• Researched stories through phone calls, public record searches and the Internet• Wrote stories for air• Logged soundbites• Assisted photographers, reporters and producers in the field and in the newsroom

• Assisted with research and writing for 4 hour morning newscast and 1 hour weekend evening newscast.