Alan Skirnick Email & Phone Number

Charlotte, Nc, Us

Charlotte, North Carolina, United States

- Develop and maintain effective advertising campaigns and monthly budgets on social media, search engines, display advertising, shopping ads, and video marketing.- Monitor and analyze website analytics, skillfully crafting monthly reports to identify key performance indicators and identify areas for improvement.- Spearhead website design and SEO updates, elevating online presence and maximizing user engagement.- Lead day-to-day product updates and coordinate with… Show more - Develop and maintain effective advertising campaigns and monthly budgets on social media, search engines, display advertising, shopping ads, and video marketing.- Monitor and analyze website analytics, skillfully crafting monthly reports to identify key performance indicators and identify areas for improvement.- Spearhead website design and SEO updates, elevating online presence and maximizing user engagement.- Lead day-to-day product updates and coordinate with inventory specialists to maintain accurate product details.- Conduct thorough reviews of company creative assets, ensuring compliance and consistency across all marketing channels. Show less

Greenville, North Carolina Area

- Managed 20+ social media accounts simultaneously.- Created engaging content for external and internal clients including (blog posts, social media, and video).- Assisted the sales team with Social Media Marketing, Local listings, Video Marketing proposals.- Collaborated on SEO keyword selection, blog and with designers for graphic heavy content.- Managed client-side digital advertising analytics, improving performance through testing.

Greenville, North Carolina Area

- Won 10 awards with the NC Press Association for advertising design work for clients.Cooke Communications/Adams Publishing Group - ENC- Primary consultant for over 250+ businesses (clients), advising with print and digital products.- Established connections with new businesses to the company.- Served as company representative at multiple business and community events.- Lead strategy on social media rebranding of The Daily Reflector across all channels.

Online

Evaluated social media accounts to improve upon previous campaignsHelped create social media calendar template for companyCreated and led company YouTube channel as Executive ProducerWorked with article writers to asses which articles to use as base scripts for YouTube channelAdvised graphic designer and video editor on visual direction for the YouTube channel

Greenville, North Carolina Area

Evaluated previous Research and Creative Achievement Week (RCAW) social media platforms (Facebook, Twitter, YouTube) to improve previous activities and implement corrective actionsResearched options for implementing social media (updating current platforms and introduced corrective actions) to inform students and faculty on RCAW with related activities, dates, and deadlines Promoted RCAW social events and student activities Instructed RCAW faculty and committee members in… Show more Evaluated previous Research and Creative Achievement Week (RCAW) social media platforms (Facebook, Twitter, YouTube) to improve previous activities and implement corrective actionsResearched options for implementing social media (updating current platforms and introduced corrective actions) to inform students and faculty on RCAW with related activities, dates, and deadlines Promoted RCAW social events and student activities Instructed RCAW faculty and committee members in identifying events and milestones necessary for promotion and staff reporting Proposed and initiated RCAW social media strategy and introduced corrective actions into future eventsGenerated formal reports on RCAW strategy implementation including recommended path forward Show less