Bilingual marketing expert, specializing in brand and category building development and implementation of of marketing strategy. My career has been characterized by a demonstrated ability to implement effective marketing strategies, as well as projects that boost profitability and ensure the fulfillment of organizational objectives, benefiting shareholders and stakeholders. Guaranteed results in: 🟠 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: I lead the strategic planning and establishment of marketing and commercial plans, objectives, developing brand strategies that improve market share and distribution.🟠 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝘀 𝗮𝗻𝗱 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁:I specialize in the design and implementation of advertising campaigns in both traditional (ATL and BTL) and digital (omnichannel) media, as well as brand and business development and marketing.🟠 𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲 𝗮𝗻𝗱 𝗯𝘂𝗱𝗴𝗲𝘁 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻:I manage and ensure efficient use that maximizes ROI and other performance indicators.🟠 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 & 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲:I drive product innovation, CRM, and e-commerce strategies, from creating digital dashboards to developing lead generation strategies and analyzing sales funnels.🟠 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗻𝗲𝗴𝗼𝘁𝗶𝗮𝘁𝗶𝗼𝗻𝘀:I manage relationships with advertising and media agencies and lead international openings and negotiations, strengthening the brand's global presence.🟠 𝗧𝗮𝗹𝗲𝗻𝘁 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝘁𝗲𝗮𝗺 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁:I foster a collaborative and results-oriented work environment, developing internal talent and leading multidisciplinary teams to achieve common goals.🟠 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝗮𝗻𝗱 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁:I continuously analyze the market and competition to adapt strategies that respond dynamically to market changes and consumer needs.Companies where I have collaborated: Colgate Palmolive, Coca-Cola, Reckitt Benckiser, Henkel, Abbott.My commitment is to lead with vision and strategy, using my marketing and business management expertise to drive operational efficiency and excellence in all facets of the organization.