Alan Yip Email & Phone Number

New York, New York, United States

Startup ----- Co-founded HerbaOne LLC. Served as the exclusive distributor in the US market for a top-ranking Indonesian pharmaceutical company that specializes in herbal medicines. Launched HerbaKof, a natural plant-based cough remedy, on the Amazon.com platform.Ecommerce Management & Business Development ----- Evaluated a range of pain, cough and gas relief products for optimal penetration into the US market. Collaborated with legal consultants to ensure product compliance with US regulations. Led comprehensive ecommerce operations, including online advertising, pricing, search keyword optimizations and ongoing product detail page enhancements.Supply Chain Management ----- Led product procurement, shipping, customs clearance, inventory management and coordination with manufacturers to meet Amazon FBA warehouse inbound requirements.

Tokyo, Japan

Customer Experience ----- Led a team of 30+ (product, program & account managers). Built strategies with the goal of creating a perfect shopping experience for customers. Covered key customer experiences such as product safety, product return, fake reviews, payment options, product quality concerns and COVID product selections. Seller Experience ----- Designed programs to help sellers achieve sales and adhere to the high service standards required at Amazon. Analyzed seller feedback and designed programs to improve sales performance. Developed risk detection tactics, PR escalation processes and investigation/enforcement policies to prevent seller abuse such as copyright infringement.Seller Onboarding ----- Built new products and operational procedures to streamline the seller registration process, drive seller growth metrics and address emerging regulatory requirements. Example: enhanced the seller registration flow to gather additional seller data required for third-party screening based on a new consumer protection law.Small Business Empowerment ----- Managed the SMB empowerment program to drive public perceptions that “Amazon is good for small businesses (SMB)”. Initiatives include webinars to educate Sellers, partnerships with government associations, Branding & PR projects to drive positive media coverage and onsite promotions to feature SMB products and stories.

Singapore

Products + Programs ----- Develop strategies to ensure that customers can shop at Amazon with confidence. Focused primarily on product authenticity (counterfeit prevention). Additional focuses include product expiry, product safety, returns and defective products.Product Innovation ----- Initiated and built a new machine learning based product that leveraged customer traffic data to detect counterfeit fashion products at scale (Project Crowdsource). Partnered with Legal teams to design new investigation procedures and seller enforcement policies. Granted funding for 20+ headcounts to expand the program. Reduced global customer complaints on counterfeit fashion products by 50+%.Global Partnerships ----- Developed regional mechanisms to promote country level leadership engagement and drove initiative prioritization alignments (e.g. Monthly Biz Reviews). Collaborated with regional counterparts (EU, Americas) regularly for best practice sharing.

Greater Seattle Area

Summary ----- Tasked to help improve the Device business’ understanding on user engagement and drive monetization post device purchase (Products: Echo, Tablet, Kindle). Focused on Business Analysis, Marketing, Product and Finance. Product + Marketing ----- Led analyses on customer usage behaviors such as reading, streaming, browsing and gaming activities. Applied learning to Marketing campaign experimentations and Product enhancements (e.g. OOBE - out of the box experience, customer onboarding marketing campaigns, Search feature enhancements, Alexa-on-Tablet product development, data instrumentation for tracking of new product features).Metrics ----- Developed a new MAD - Monthly Active Device forecast model to establish goals for ongoing business tracking, improve forecast accuracy on future revenue streams and facilitate annual strategic investment decisions (e.g. software update go/no go decisions).

Hong Kong

Startups ----- Launched NextElevator.com, a digital database recruiting platform. The ambition was to create a business similar to LinkedIn but with a unique biz model where revenues are generated from job seekers. Launched Tannin.com.hk, a wine ecommerce biz, through partnership with a leading wine company in Asia that historically focused on wholesale.Product Development ----- Worked with engineers & designers throughout the product development process. Examples: sizing & feasibility studies for budgeting & project planning, prioritization of development tasks, software architecture design, graphic design, review of regular technical releases, UAT, system testing/debugging, management of iterative development cycles.Sales & Marketing ----- End to end responsibilities including market research, brand positioning, go-to-market strategies, experimental designs, web and marketing material design, content management, online & offline advertising (display, search, PR, social, email, direct mail), campaign ROI review, pricing, sales operations, day-to-day client facing interactions.

Thailand

P&L Owner ----- Managed a team of 200+ that covers all functional areas: Marketing, Product, Sales, Finance, Customer Service, Operations, Data Science, IT, Compliance, etc. Operated as the General Manager of the Retail Banking business. Owned P&L of a 100+million and fast growing business (credit card, loan, mortgage, investment & branch).Marketing + Product + Sales ----- Acted as the final approver of all marketing campaign & product development investments. Drove end-to-end Customer Lifecycle strategies: new product development, customer acquisition, engagement/loyalty programs, pricing, cross sell, retention, digital banking services, etc. Finance + Operations ----- Led Finance related initiatives (e.g. M&A due diligence, P&L forecasts, annual plan setting, product pricing). Led 10+ Operations related initiatives (e.g. customer application process re-engineering, call center capacity planning).Employee Satisfaction ----- Business unit achieved the highest employee satisfaction rating among 17 countries in the APAC region (score of 85+ out of 100).

Japan

Biz Launch ----- Part of the local senior management team responsible for launching the Retail Banking operation in Japan (credit card, mortgage, digital banking & investment products).Product + Program Management ----- Starting with a large empty office space and a few senior executives, the biz unit was tasked to build a team of 100+ and launch operations in just 12 months of time. Work examples: conducted regional benchmarking analyses to set local KPI targets, designed business intelligence infrastructures, conducted 10+ analyses to support decisions on product deigns & human resource forecasts.Sales + Operations: Examples ----- designed mortgage sales procedures & trainings, implemented business system infrastructures, led creation of 30+ customer documents (e.g. application forms & customer communications), prepared 100+ strategy guidelines & local operational manuals to ensure successful launch & regulatory approvals.

Hong Kong

Coverage ----- Led a team of 10+. Developed consumer acquisition strategies and operational processes for 17 APAC countries (10+ million customers). Focused on credit card, mortgage, loan, premier banking & auto loan. Drove $20+MM USD incremental profit. Product Development ----- Led regulatory research, financial sensitivity analyses, sales & operational process designs, experimental designs and credit approval strategies of 10+ business expansion initiatives. Examples: Retail Banking launch in Vietnam, Consumer Finance business launches in India & Indonesia, business expansion into 2nd tier cities in various countries, cobrand credit card launches with airline companies.Sales, Marketing & Credit ----- Evaluated and analyzed 100+ Sales, Marketing and Credit proposals recommended by local businesses. Led 100+ analyses to assess acquisition campaigns, improve LTV predictions, refine segmentation approaches, expand target markets and improve ROI. Designed 10+ regional guidelines to ensure regional strategy alignment, profit maximization & best practice sharing across the region.

United States

Internal Consulting ----- A new team with the role of performing strategic analyses to maximize return on Marketing investments. The ambition was to have this team perform as the internal consulting arm at the level of Bain / McKinsey.People + Products ----- Led a team of 6. Focused on 5+ million US Cobrand Credit Card Customers (Products: Costco, Delta, Hilton, Starwood, Shoprite, etc). Formulated & implemented strategies that drove $5+ mil USD incremental profit.Marketing ----- Led 100+ analyses and experimental designs that span the entire customer lifecycle: product development, customer acquisition, loyalty marketing, campaign design & analyses, pricing optimization, ROI reviews, product pricing, cross sell & retention.

United States

Innovation ----- Developed industry leading Balance Transfer Pricing strategies focusing on 5+ million US Cobrand Credit Card customers. (Balance Transfer explained: Direct Marketing offers where customers can transfer their balance from other credit cards to their Amex cards at low interest rates).Impacts ----- Generated $1B USD receivable and significantly improved AMEX’s market competitiveness in the Balance Transfer channel.Strategy Optimization ----- Managed 2 analysts & statisticians who developed financial simulation models, customer response models, card balance prediction models, spend prediction models & risk models using data from price test results. Developed optimization model that facilitated pricing decisions on the individual customer level.

United States

Business analyses ----- Worked on 20+ initiatives in the area of Marketing, Risk Management, Operations, Authorizations & IT. Focused on 20+ million US Consumer Credit & Charge Card customers.Project Examples ----- Delta Credit Card Mileage Program Strategies (Product Propositions), Card Cross Sell Strategies (CRM), Operational Capacity Forecast, Card Fee Strategies, Credit Limit Increase Strategies, Charge Card Authorization Strategies, Customer Contact strategies, development of new data instrumentation and reporting infrastructures.