Alan Rodriguez

Alan Rodriguez Email and Phone Number

Commercial Excellence Manager @ Virbac
carros, provence-alpes-cote d'azur, france
Alan Rodriguez's Location
Guadalajara, Jalisco, Mexico, Mexico
About Alan Rodriguez

Passionate about Software Develop, Marketing and Business Intelligence. Challenging the status quo to improve processes, metrics and results is something I frequently do and something that has helped me through my career in different roles in software, marketing, BI and sales. I’m a team player and deeply believe that diverse teams help us achieve not only better but sustainable results. Diverse backgrounds, skills and areas of expertise, put all-together to develop strategies and drive execution have proven to bring the best of my work. I frequently try different approaches at the same time when solving problems to test which works better. While I’m data driven, I’m always thinking of new ways to do things, even if this is something that has never been done before.

Alan Rodriguez's Current Company Details
Virbac

Virbac

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Commercial Excellence Manager
carros, provence-alpes-cote d'azur, france
Website:
virbac.com
Employees:
3223
Alan Rodriguez Work Experience Details
  • Virbac
    Commercial Excellence Manager
    Virbac Oct 2022 - Present
    Jalisco, Mexico
    As the Commercial Excellence Manager in Mexico, I'm responsible of managing a team that designs and deploys a CRM, generates internal and external information for a strong decision making (BI) and accelerates sales execution through SFE.
  • Virbac
    Marketing Operations Specialist
    Virbac Jan 2022 - Oct 2022
    Guadalajara, Jalisco, Mexico
  • Virbac
    Marketing Associate Cattle
    Virbac Jan 2021 - Jan 2022
    Guadalajara, Jalisco, Mexico
  • Elanco
    Marketing Intelligence & Sfe Manager – Latin America North & Andean Countries
    Elanco Jan 2019 - Jun 2019
    Guadalajara, Jalisco, Mexico
    In this role I was responsible of the analysis of markets, trends, pricing and distributors sales and stock in order to measure the impact of marketing plans and make recommendations to Brand Managers. The information that was generated became knowledge to drive business plan and brand plan decisions.
  • Elanco
    Brand Associate, Latin America North
    Elanco Jan 2018 - Jan 2019
    Guadalajara, Jalisco, Mexico
    In this role I had two main responsibilities: the development of a marketing strategy for the portfolio of a newly created business unit and enabling the sales representatives with a toolbox (product information, customer targeting and a new sales model) to successfully reach sales goals. In this period of time, the business unit accomplished double-digit growth outgrowing all other BU’s in YOY percentage.
  • Elanco
    Sales Force Excellence & Digital Marketing, Latin America North
    Elanco Nov 2015 - Dec 2017
    Guadalajara, Jalisco, Mexico
    I led the implementation of a new Sales Force Excellence (sales model, coaching model and CRM) initiative in the affiliate. In a record-time, the affiliate went from nearly 0% implementation to 97% of users actively using the new CRM, with quality information that allowed the affiliate to identify growth opportunities across business units and countries.
  • Soluciones 5W
    Project Manager
    Soluciones 5W Jul 2012 - Jan 2016
    Guadalajara, Jalisco, Mexico
    I was the project manager responsible for developing and implementing a custom-made CRM for different companies. In this time I was also responsible for achieving the Capability Maturity Model Integration Level 2 certification for our company.

Alan Rodriguez Education Details

Frequently Asked Questions about Alan Rodriguez

What company does Alan Rodriguez work for?

Alan Rodriguez works for Virbac

What is Alan Rodriguez's role at the current company?

Alan Rodriguez's current role is Commercial Excellence Manager.

What schools did Alan Rodriguez attend?

Alan Rodriguez attended Iteso Universidad Jesuita De Guadalajara.

Who are Alan Rodriguez's colleagues?

Alan Rodriguez's colleagues are Théobaldine Van Baren, Ed Myslinski, Mayra García, Guillemette Bourget, Greg Koch, Sandra De Jager, Krzysztof Fiedorowicz.

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