Alana Cheape work email
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Alana Cheape personal email
Over the past 13 years, I have consistently demonstrated strong results leading teams across APAC & Europe. I am a passionate leader who leads and embraces change. I achieve results by understanding business & consumer challenges then working collaboratively with teams, stakeholders and agencies to resolve them.I am seeking an exciting leadership opportunity in Auckland where I can leverage my 13 years of marketing experience to step change performance.I have recently moved back home to Auckland and have been enjoying reconnecting with friends and family & reacquainting myself with my hometown with 2 small people in tow.
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Chief Marketing OfficerWoolchemy Jul 2019 - PresentUpper Hutt, Wellington, NzWoolchemy is a wool technology company. We develop intelligent eco-logical materials that offer superior product performance and radically improve the environmental and well-being impact of hygiene products by supercharging the natural properties of wool.
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Marketing ContractorSelf Jan 2019 - PresentApplying my international marketing experience to help drive growth of New Zealand businesses in overseas markets
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Integrated Commercial Program Manager - ApacKimberly-Clark Professional Apr 2017 - Apr 2018Roswell, Ga, UsI led development of integrated marketing programs to drive growth of 5 brands in 3 customer segments across APAC (11 countries). In delivering on these initiatives, with support from global marketing, I worked closely with local & regional teams to be a marketing change agent, introducing and embedding best practice to build marketing capability. -
Head Of MarketingKimberly-Clark Oct 2012 - Apr 2017Irving, Tx, UsAs part of the Singapore Leadership team, I led a team of 6 marketeers to set the strategies and initiatives that would enable us to deliver significant growth of 5 brands, across 3 categories. We did what it took to win the hearts and minds of Singaporean consumers by either developing a product or program to meet their needs locally or adapting/adopting KC products or programs from other countries around the world. All of this was done by bringing our brands into the digital world; making huge shifts in our investments which increased our market share & ROI - and won a Silver Effie. -
Senior European Brand Manager - KleenexKimberly-Clark Apr 2010 - Sep 2012Irving, Tx, UsI led cross functional teams to deliver insight led, products and programs on KLEENEX® to 11 European markets which increased topline sales, penetration and category growth.
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European Brand Manager - Huggies Baby WipesKimberly-Clark Aug 2008 - Apr 2010Irving, Tx, UsI lead the relaunch of HUGGIES® baby wipes 70+ SKUs across 11 European markets which transformed the GM enabling investment to grow.
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Brand Manager - Huggies And U By KotexKimberly-Clark Jun 2007 - Jul 2008Irving, Tx, UsI led the launch of NZs now No1 Femcare brand, U by KOTEX. From business case to through the line activation, I led a cross functional team to deliver one of KCNZ' most successful innovations.
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Assistant Brand Manager - HuggiesKimberly-Clark Mar 2006 - Jun 2007Irving, Tx, UsI lead HUGGIES® baby wipes launches and initiatives which increased market share and brand equity whilst supporting the Senior Brand Manager with all HUGGIES® brand initiatives. Including trade shows, Plunket sponsorship, local advertising development and digital activities to increase HUGGIES® baby club membership.
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Japanese Sales And Marketing Executive (Fixed Term)Dfs Group Limited Sep 2005 - Jan 2006Hong Kong, HkAssisting with promotional set up and implementation for the Japanese tour season -
Esol TeacherUnique New Zealand 2003 - 2006Part-time ESOL teacher (Beginniers - Intermediate) for all ages
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Japanese Speaking Quality Assessor (Fixed Term)Leaderbrand 2005 - 2005Gisborne, NzManaging and maintaining relationships with key importing customers throughout squash export season
Alana Cheape Skills
Alana Cheape Education Details
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Auckland University Of TechnologyMarketing -
Auckland University Of TechnologyJapanese
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Westlake Girls
Frequently Asked Questions about Alana Cheape
What company does Alana Cheape work for?
Alana Cheape works for Woolchemy
What is Alana Cheape's role at the current company?
Alana Cheape's current role is Chief Product & Marketing Officer at Woolchemy.
What is Alana Cheape's email address?
Alana Cheape's email address is al****@****kcc.com
What schools did Alana Cheape attend?
Alana Cheape attended Auckland University Of Technology, Auckland University Of Technology, Westlake Girls.
What are some of Alana Cheape's interests?
Alana Cheape has interest in Reading, Snowboarding, Fly Fishing, Tennis.
What skills is Alana Cheape known for?
Alana Cheape has skills like Brand Management, Advanced Japanese, Conversational Spanish, Fmcg, Brand Development, Brand Communication, Online Marketing, Marketing Communications, Personal Care, Brand Extension, Budget Management, International Project Management.
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