Lead overall team paid strategy across brands, unlocking scalability to hit and exceed core business KPI's.Rhode, The Outset, Left on Friday, Fair Harbor, Elder Statesman, Ministry of Supply, M.M. LaFleur, etc.

Rhode, Left on Friday, M.M. LaFleur, Branded Bills, Fair Harbor, etc.

• Train + support buyers on media buying strategy & processes across verticals and spend levels• Guide buyers through client communication best practices and relationship building• Partner with buyers to create high-level strategy for client ad accounts• Manage and update processes and SOP's for buyers in all things paid social, including technical skills, reporting, and client communication• Onboard new clients to CTC in conjunction with their designated buyer• Hire & train new buyers, ensuring they are set up for success in all aspects of their role• Co-lead daily team meetings, providing training, support, client account analysis, and team building• Conduct weekly 1:1's with all direct reports, coaching them through opportunities to scale accounts, lean into success, as well as troubleshoot• Manage a team of 5 direct reports, and oversee a client portfolio of 20+

• Managed client Facebook ad accounts for businesses up to $2M annual revenue• Proposed and managed account strategy for scaling client accounts through paid ads on Facebook• Responsible for up to $200K in monthly spend• Conducted weekly client calls reviewing account performance and offered guidance moving forward for continued and increased success • Wrote compelling copy for clients across funnel stages• Performed account audits for prospective clients to observe and provide guidance toward growth opportunities• Daily account maintenance across clients, creatively problem-solving and leaning into successes• Successfully scaled client accounts through BFCM

• Managed and executed a complete rebranding effort• Launched renovated website in coordination with the rebrand• Ideated and approved all client-facing materials including brochures, mailers, packaging, logos, & merch• Coordinated exclusive artist collab t-shirts, and marketed via paid social• Built the brand's digital marketing strategy from the ground up• Established marketing calendars across for print and digital media• Built strong relationships with local artists and participated in Crush Walls, partnering with those artists to produce and sell t-shirts live at the event• Managed the scheduling, booking, and sales of the Mask Mobile through early and peak-Covid• Fleshed out the brand's online store and managed all sales• Provided strategy for the brand's marketing efforts• Managed a small team of talented individuals to create marketing materials in-house• Social media management, paid and organic• Conducted photoshoots for e-comm

• Rebuilt and rebranded the company website • Drove traffic to website via social channels, leading to 2x online conversion volume in three months versus previous year• Launched brand's paid social efforts and managed across platforms• Coordinated with artists on custom client work• Provided personal attention and support to all clientele

• Created tour date artwork for social posts across artist platforms• Announced tours across our artist roster of 12+• Managed Visa paperwork per international tours and artists• Worked with venues on bookings, artist schedules, and secured equipment• Registered artists for royalties for all releases and live performances• Managed social media across artists• Paid social across artists in conjunction with label and venue needs• Assisted with artist needs pre and post-show• Tour advancing & managed all accommodation and travel arrangements• Press coordination ahead of releases and tour dates

• Press schedule coordination for a band on our roster for the 2017 Newport Folk Festival• Helped with logistics and advancing leading up to a tour and network television debut performance on The Late Show with Stephen Colbert• Updated artists' curated Spotify playlists and Bandsintown tour listings• Coordinated social media posts for multiple artists• Managed calendars and touring schedule spreadsheets• Gained experience with Artist Growth, Master Tour, AtVenu, ASCAP• Registered artists for royalties for all releases and live performances• Assisted with tour advancing and logistics• Implemented social media and digital strategy across artists

• Performed scheduling and other administrative tasks• Provided quality customer service to on-site clients and prompt shipping to those off-site• Coordinated shop orders and deliveries• Assisted with blog, Instagram, and Facebook management• Lead monthly inventories and worked closely with management on updating the inventory process

• Managed Pinterest account for departmental branding• Increased department chair's social media account following and interaction across platforms

• Responsible for sourcing and ordering trimmings for Spring 2014 London Fashion Week • Performed administrative tasks and assisted lead designer and design team• Maintained archives and sample room• Assisted with showroom fittings and mood board production

• Worked closely with the production and design teams to update and catalogue product information• Responsible for sourcing, embellishment, errands, and daily production activities• Assisted with showroom fittings and photo shoots• Developed tech packs and ensured delivery to factories for the Spring 2013 collection