Alana Norber Email & Phone Number

New York, Ny, Us

As a media relations consultant, I specialize in developing strong relationships with key national media outlets, relevant taste makers, bloggers and social media influencers on behalf of globally recognized clients. I have maintained a successful track record for securing media coverage in top tier print, online and broadcast outlets, while developing alternative branding opportunities through social media and paid media integrations. I also work closely with agencies and their clients to develop strategic media plans, special events and brand experiences to maximize press efforts. Media Portfolio: https://alanacowan.contently.com/

New York, Ny, Us

As a media relations specialist on Edelman’s Wellness 360 team, I implemented effective media tactics for clients in the health and wellness space with a focus on national consumer media. While at Edelman, I supported media relations efforts for the launch of the American Lung Association's award-winning, national consumer initiative, LUNG FORCE.

New York, Ny, Us

Worked closely with clients in the food, health and wellness spaces, consulting in PR, branding, marketing, social media and creative design. Responsible for the day-to-day activities of the PR department, including press release writing, pitching and event coordinating with a strong focus on media relations. As a media relations lead, I coordinated regular broadcast media segments and deskside interviews with celebrities, chefs and medical spokespeople

New York, Ny, Us

Handled day-to-day account responsibilities for luxury travel, restaurant and lifestyle clients inclusive of pitching, press release writing, media relations and monthly press reports. Developed press plans and campaign strategies for new accounts, working directly with international clients to guarantee publicity needs and expectations were met.

New York, Ny, Us

Assisted the Director of Communications with celebrity events, ranging from special events, performances and national broadcast segments. Additionally, I conducted market research and developed press plans for monthly print issues while promoting the digital platform on an ongoing basis.

Millburn, New Jersey, Us

As an intern, I contributed to the preparation of Elie Tahari's Spring 2010 Fashion Week Show by arranging mailings, tracking product samples and organizing press closets. I also assisted in a press campaign to raise awareness for Rory Tahari's new book Lists for Life.

Assisted in a campaign to raise awareness for the newly developed Visiting Doctors Program by arranging fundraising events, preparing guest lists, arranging sponsors, and handling onsite responsibilities. Developed and launched publicity campaign inclusive of drafting press releases and securing optimal exposure through national media outlets while keeping an active presence in social media.