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Alana is wide-ranging, results-oriented media relations strategist with nearly 15 years of experience in the public relations industry with proven success in developing and implementing effective press strategies for globally-recognized clients in the consumer health, food, lifestyle, celebrity, business and non-profit spaces.Alana has extensive knowledge translating business goals into communication campaigns and has led efforts on multiple product launches, supported consumer and trade outreach for national and global initiatives, booked celebrities on countless media days as part of national consumer campaigns and provided strategic counsel to numerous media-centric accounts. Alana graduated from Fordham University's school of Journalism at Lincoln Center with a major in journalism.Specialties: media relations, communications, consumer marketing, strategic planning, PR/publicity, event conception and production, branding, red-carpet events, celebrity management, retail events, social media.Portfolio: https://alanacowan.contently.com
Freelance
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FreelanceNew York, Ny, Us
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Freelance Health, Wellness, Food, Lifestyle, Celebrity, Cpg Publicist + Media Relations ConsultantFreelance Nov 2015 - PresentAs a media relations consultant, I specialize in developing strong relationships with key national media outlets, relevant taste makers, bloggers and social media influencers on behalf of globally recognized clients. I have maintained a successful track record for securing media coverage in top tier print, online and broadcast outlets, while developing alternative branding opportunities through social media and paid media integrations. I also work closely with agencies and their clients to develop strategic media plans, special events and brand experiences to maximize press efforts. Media Portfolio: https://alanacowan.contently.com/
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Senior Media Relations SpecialistEdelman Nov 2013 - Jun 2022New York, Ny, UsAs a media relations specialist on Edelman’s Wellness 360 team, I implemented effective media tactics for clients in the health and wellness space with a focus on national consumer media. While at Edelman, I supported media relations efforts for the launch of the American Lung Association's award-winning, national consumer initiative, LUNG FORCE. -
Account ExecutiveAdinfinitum Mar 2012 - Nov 2013New York, Ny, UsWorked closely with clients in the food, health and wellness spaces, consulting in PR, branding, marketing, social media and creative design. Responsible for the day-to-day activities of the PR department, including press release writing, pitching and event coordinating with a strong focus on media relations. As a media relations lead, I coordinated regular broadcast media segments and deskside interviews with celebrities, chefs and medical spokespeople -
Account CoordinatorAndria Mitsakos Public Relations Oct 2011 - Feb 2012New York, Ny, UsHandled day-to-day account responsibilities for luxury travel, restaurant and lifestyle clients inclusive of pitching, press release writing, media relations and monthly press reports. Developed press plans and campaign strategies for new accounts, working directly with international clients to guarantee publicity needs and expectations were met. -
Communications Assistant At Details MagazineConde Nast Aug 2010 - Jul 2011New York, Ny, UsAssisted the Director of Communications with celebrity events, ranging from special events, performances and national broadcast segments. Additionally, I conducted market research and developed press plans for monthly print issues while promoting the digital platform on an ongoing basis. -
Public Relations And Events InternElie Tahari Jan 2010 - Apr 2010Millburn, New Jersey, UsAs an intern, I contributed to the preparation of Elie Tahari's Spring 2010 Fashion Week Show by arranging mailings, tracking product samples and organizing press closets. I also assisted in a press campaign to raise awareness for Rory Tahari's new book Lists for Life. -
Public Relations InternMt. Sinai Hospital Jun 2009 - Oct 2009Assisted in a campaign to raise awareness for the newly developed Visiting Doctors Program by arranging fundraising events, preparing guest lists, arranging sponsors, and handling onsite responsibilities. Developed and launched publicity campaign inclusive of drafting press releases and securing optimal exposure through national media outlets while keeping an active presence in social media.
Alana Norber Skills
Alana Norber Education Details
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Fordham UniversityJournalism
Frequently Asked Questions about Alana Norber
What company does Alana Norber work for?
Alana Norber works for Freelance
What is Alana Norber's role at the current company?
Alana Norber's current role is Freelance Publicist | Health, Wellness, Food, Lifestyle, Celebrity, CPG.
What is Alana Norber's email address?
Alana Norber's email address is al****@****man.com
What is Alana Norber's direct phone number?
Alana Norber's direct phone number is +197380*****
What schools did Alana Norber attend?
Alana Norber attended Fordham University.
What skills is Alana Norber known for?
Alana Norber has skills like Press Releases, Media Relations, Social Media, Public Relations, Blogging, Publicity, Digital Media, Event Planning, Facebook, Marketing, Event Management, Microsoft Office.
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