Alana Davidson Email & Phone Number

Toronto, Ontario, Canada

- Ideate and execute social content plans for brand campaigns, retail, league initiatives, and game day- Support in creating social media strategy, and execute strategy throughout year- Stay on top of all trends and competitive creative output- Manage and publish across multiple accounts including Twitter, Instagram, Facebook, TikTok- Work across multiple departments to bring social content to life in various channels- Manage all contract workers (video, editorial, photography, etc.) inclusive of finding talent, managing contracts, managing schedule, and invoicing- Manage Game Day run of show across all digital owned channels inclusive of managing vendors, curating creative assets, capturing planned content, and providing live social coverage during games- Build relationships and collaborate with key stakeholders including Team Front Offices, Media Relations, Public Relations, Brand, Partnerships

Toronto, Canada Area

Mississauga, On

• Creation and curation of web and social media content using Photoshop and Hootsuite for Instagram, Twitter, Facebook and mississaugasteelheads.com, ensuring quality and consistency of branding and messaging• Monitoring and tracking of performance indicators and analytics to maximize traffic, engagement and ROI• Coordinate with third party photography and video production teams to produce original content for in-house, web, social media and community events• Design all marketing and promotional materials for game day (lineup booklets, jumbotron assets, promotional giveaway materials), community events (signage, brochures, pocket/magnet schedules), TV and print ads, community partnership materials • Develop and execute in-season marketing campaign and off-season community relations strategy• Oversee all game day operations from planning (write game day scripts, birthday announcements, group welcomes, prepare roster sheets, in-game promotions/intermission activities) to execution (direct a team of 7 technicians, in-arena host and PA announcer to execute promotions, activations and game day production)• Manage 2-3 interns per semester who assist in driving content and executing the content calendar• Facilitate all media requests for players, coaches and staff

Toronto, Canada Area

• Worked closely with Hockey Canada staff and the Host Organizing Committee to develop tournament content plans for the 2015 and 2017 IIHF World Junior Championships in Toronto/Montreal (game stories, International team and Team Canada stories, and volunteer/fan features) for the IIHF and Hockey Canada websites• Created a daily newsletter featuring score updates, relevant tournament information and volunteer spotlights using Adobe InDesign for distribution to all 750 event volunteers• Managed a team of six volunteers who were responsible for executing the content plan

Mississauga Celebration Square

• Ensured smooth execution of the 2015 Canada Day and New Year’s Eve productions• Provided organizational support to stage crew and technicians • Liaised with talent keeping them informed and ensuring all needs were met• Cued all departments (audio, video and lighting operators) to keep events on schedule with seamless transitions between acts

Mississauga, Ontario

• Ticket sale lead generation through email marketing campaigns (tracking open/click through rates through MailChimp and Campaigner)• Generated over $10,000 in revenue through outsourced ticket sales for the Edmonton Eskimos of the CFL • Developed content for various properties (Mississauga St. Michael’s Majors, Theatre Aquarius, SportsHiring.com), posted and engaged on Twitter and Facebook

Burlington, Ontario

• Created league schedules and managed event coordinators and volunteers• Assisted in the planning and implementation of events and tournaments working directly with venue staff, members and volunteers• Provided superior customer service, responding to member inquiries and concerns in a timely fashion

Bachelor of Sport Management (Honours & Dean's List), Minor in Criminology. Courses included:- sport marketing- corporate social responsibility- law and society- law and commercial transactions

Bmo Field

• Provided professional service to fans at every Toronto FC home game, offering friendly and informed responses to any issue/inquiry and being proactive to arising problems• Adhered to all MLSE service standards, policies and procedures

- Receptionist, dealing with and directing customer phone calls- Produced renewal letters to customers- Trained in, and learned the company's computer system/software- Worked in commercial and personal lines insurance

Bsm Honours, Sport Management

Activities and Societies: Brendan Ford Run for Success Minor in Criminology

Ossd, Ontario Scholar

Activities and Societies: Axemen Girls Soccer