Alana Davidson Email & Phone Number

Toronto, Ontario, Canada

- Ideate and execute social content plans for brand campaigns, retail, league initiatives, and game day- Support in creating social media strategy, and execute strategy throughout year- Stay on top of all trends and competitive creative output- Manage and publish across multiple accounts including Twitter, Instagram, Facebook, TikTok- Work across multiple.

Toronto, Canada Area

Mississauga, ON

• Creation and curation of web and social media content using Photoshop and Hootsuite for Instagram, Twitter, Facebook and mississaugasteelheads.com, ensuring quality and consistency of branding and messaging
• Monitoring and tracking of performance indicators and analytics to maximize traffic, engagement and ROI
• Coordinate with third party photography and video production teams to produce original content for in-house, web, social media and community events
• Design all marketing and promotional materials for game day (lineup booklets, jumbotron assets, promotional giveaway materials), community events (signage, brochures, pocket/magnet schedules), TV and print ads.
• Develop and execute in-season marketing campaign and off-season community relations strategy
• Oversee all game day operations from planning (write game day scripts, birthday announcements, group welcomes, prepare roster sheets, in-game promotions/intermission activities) to execution (direct a team of 7.

Toronto, Canada Area

• Worked closely with Hockey Canada staff and the Host Organizing Committee to develop tournament content plans for the 2015 and 2017 IIHF World Junior Championships in Toronto/Montreal (game stories, International team.
• Created a daily newsletter featuring score updates, relevant tournament information and volunteer spotlights using Adobe InDesign for distribution to all 750 event volunteers
• Managed a team of six volunteers who were responsible for executing the content plan

Mississauga Celebration Square

• Ensured smooth execution of the 2015 Canada Day and New Year’s Eve productions
• Provided organizational support to stage crew and technicians
• Liaised with talent keeping them informed and ensuring all needs were met
• Cued all departments (audio, video and lighting operators) to keep events on schedule with seamless transitions between acts

Mississauga, Ontario

• Ticket sale lead generation through email marketing campaigns (tracking open/click through rates through MailChimp and Campaigner)
• Generated over $10,000 in revenue through outsourced ticket sales for the Edmonton Eskimos of the CFL
• Developed content for various properties (Mississauga St. Michael’s Majors, Theatre Aquarius, SportsHiring.com), posted and engaged on Twitter and Facebook

Burlington, Ontario

• Created league schedules and managed event coordinators and volunteers
• Assisted in the planning and implementation of events and tournaments working directly with venue staff, members and volunteers
• Provided superior customer service, responding to member inquiries and concerns in a timely fashion

Bachelor of Sport Management (Honours & Dean's List), Minor in Criminology. Courses included:- sport marketing- corporate social responsibility- law and society- law and commercial transactions

BMO Field

• Provided professional service to fans at every Toronto FC home game, offering friendly and informed responses to any issue/inquiry and being proactive to arising problems
• Adhered to all MLSE service standards, policies and procedures

- Receptionist, dealing with and directing customer phone calls- Produced renewal letters to customers- Trained in, and learned the company's computer system/software- Worked in commercial and personal lines insurance

Bsm Honours, Sport Management

Activities and Societies: Brendan Ford Run for Success Minor in Criminology

Ossd, Ontario Scholar

Activities and Societies: Axemen Girls Soccer