I love to uncover potential - both in people and business. I enjoy pushing boundaries, challenging tradition and encouraging critical thinking: innovation never comes from staying still and thinking like we used to. I thrive in environments that are fast-paced, quick-thinking and creative.I help to develop businesses by identifying, developing and promoting new digital services that strengthen the relationship between people and brands. I really love to work with brave companies that strive to be market-leading and prioritise end-customer value. Throughout my consultancy career I have had the pleasure of serving many forward-thinking brands like IKEA, Scania, Ericsson and Pfizer where I have helped to reinvent traditional services by creating new and sustainable digital experiences that have been first to market. My success is measured through profitability, operational metrics and importantly, end-user satisfaction.Currently, I am helping businesses to create the best-in-class interactive experiences through 3D art, film, CGI, VR and AR applications. In addition, I am working with interactive holograms, touchless technology and gesture control to improve the way people interact with devices and machines.The future hasn't been invented yet. I'm looking forward to working on that.