Alana Hughson Email & Phone Number

Bend, Oregon Area

Destination management and marketing chief executive providing advocacy; communications; public relations; strategic planning; Board development; and executive leadership consulting.

Oregon

The Oregon Destination Association (ODA) is a Statewide network of destination marketing and management organizations (DMO's), convention and visitor bureaus and chambers of commerce directors who share a common interest in the vision and vitality of Oregon’s travel industry.ODA members are the direct, grassroots link between tourism-related business and services in Oregon's communities statewide. ODA helps unify and represent Oregon's destination marketing organizations with Travel Oregon, the state tourism division and other key industry stakeholders and policy makers. As such, ODA is the leading voice for DMO's within Oregon's tourism industry.

Bend, Oregon

CEO skilled at developing strategic alliances and programs to effectively align with and support key business and marketing initiatives. Ability to build and retain high performance, award-winning teams by hiring, developing and motivating skilled professionals. Core Accomplishments:Manage multi-million dollar non-profit tourism destination marketing association. Leveraged public sector resources with private sector commitments 2:1 while limiting overhead expenses to less than 20% of budget. Generated earned media values in excess of $28 million annually. Developed programs leading to record-setting, double digit increases in tourism economic impacts year over year 2009 - 2018.2010 appointment by Governor Kulongoski to serve four-year term on the Oregon Tourism Commission. Re-appointed by Governor Kitzhaber for second four-year term. Elected to Chair the Oregon Tourism Commission 2015-16 and re-elected Chair 2016-17. Recipient of the 2018 Governor's Tourism Award, the highest recognition in statewide tourism leadership.

Oregon

Tourism in Oregon is an $11.8 billion industry. Our industry directly generates more than 112,000 jobs in Oregon – with secondary impacts that create another 56,900 jobs. As a key driver in Oregon’s economy, what we do every day to support tourism matters. Oregon's Governor appoints a Commission of nine industry leaders to support & direct the actions of Travel Oregon, our nation's most dynamic and talented state Destination Marketing Organization. It was a privilege to serve for eight years on the Oregon Tourism Commission, with two years a Vice Chair and two years as Chair.

Oregon

Oregon

Washington D.C. Metro Area

Washington D.C. Metro Area