Alana Lauser Email & Phone Number

United States

Palmerton, Pennsylvania, United States

Palmerton, Pennsylvania, United States

• As the Event Account Manager, I am able to hone in on my natural talents, focusing on organization, detailed planning, and efficient communication to provide clients with excellent service and flawless events.
• Responsible for all planning and coordination of details for events, ensuring client satisfaction through prompt, professional, and hospitable delivery of services.
• Acting Sales Manager in times of need by responding to inquiries, conducting property tours, and creating contracts to book weddings and private events.
• Lead weekly meeting with Food and Beverage staff to review upcoming event needs and act as liaison between Sales and Food & Beverage departments throughout the event season.
• Manage client payment schedules, update invoices, and process payments through POS system to reflect event’s contracted minimums.
• Work cohesively with key operational departments by communicating event needs and expectations.

Bethlehem, Pennsylvania

• A move back to the Lehigh Valley came with a dive into a new career path with my main focus on marketing; something that had come naturally to me all along, but was never my main concentration. By far my most.
• Assisted the development of all advertising plans and media buying processes for 100+ events annually, including radio, TV, outdoor, and digital
• Developed creative and strategic social media marketing campaigns that engaged and builtvenue fan base, raised show awareness and maximized ticket sales across platforms
• Acted as creative director to develop and produce all event artwork and advertisements
• Managed WordPress website, MailChimp database of 140,000 subscribers

Greater Philadelphia Area

• Oversaw and managed day-of-event production to ensure successful outcome of events
• Met with clients to discuss specific event details and client vision
• Constructed catering and event proposals to provide client with pricing and all inclusions
• Designed marketing collateral, such as flyers, menus, and handouts, to effectively brand company
• Created engaging content for three social media accounts to span across all platforms

Remote

• With my move to Philadelphia, PA, I was able to transition my responsibilities at Willow Tree Grove to focus primarily on growing the online media platforms while working remotely.
• Designed e-mail marketing campaigns effectively to drive brand awareness and increase business
• Achieved a strong social media presence by increasing Facebook following by more than 183%
• Founded and grew social media accounts including Instagram, LinkedIn, Twitter, and Pinterest
• Updated website content and photos to maintain current information and attractive appearance

Orefield, PA

• Amazing experience learning the ins and outs of the event industry. At Willow Tree Grove I learned start to finish event planning and all the work that goes into it. This position solidified my interest and desire to.
• Managed flow of events including organization of details and day-of event logistics
• Met with clients and respond to inquiries to organize and understand all event needs
• Demonstrated administrative duties by organizing all client information using self-created documents and filing system
• Created and planned in-house events to gain more business and build effective relationships

Whitehall, PA

• My love of field hockey and my experience playing the sport gave me the opportunity to be called "coach" by the 7th and 8th graders at Whitehall Middle School. Coaching is one of the most rewarding positions I have held.
• Organized and planned daily practice schedules to create a productive and engaging practice
• Taught players to work as a team to accomplish a common goal by using effective communication
• Demonstrated various coaching styles for team members with different learning capabilities

Bethlehem, PA

• In this role, I represented Cumulus Media at live events which meant lots of interaction with the public. Great communication and organization is everything!
• Interacted with the public to build brand awareness and engage audiences
• Organized and assembled marketing materials and audio-visual equipment for on-site events
• Communicated effectively with diverse audiences

Poughkeepsie, New York

• Fantastic internship where I put my Organizational Communication degree and love of event planning to work for Townsquare's promotional events and marketing projects.
• Assisted Promotions Director in organization and implementation of content for promotions on station websites, on-air, and for prize winners
• Used Adobe Audition to create public service announcements, on-air clips, station imaging, a demo, and a live hour podcast.
• Engaged with the public, set up and cleaned up for events including, The Man Show, two American Heart Association Walks, prom dress drive, acoustic performances and other remotes