Alana Maddox Email & Phone Number

Philadelphia, PA, US

Greater Philadelphia Area

• Analyzed qualified prospects and current producers using Salesforce.com metrics, standardized advisor data and generated large-scale call campaigns to create a targeted effort for sales team presentations.
• Leveraged best sales practices to coordinate the leading wholesaler’s new prospect initiative, provided step-by-step support, and was promoted by senior management following the campaign’s successful completion.
• Led the planning and execution of over 40 advisor and client events in five regional sales territories.
• Collaborated with sales team management to create and maintain the team’s prospect database, as well as devised mail and email campaigns to drive attendance to meetings and firm events.
• Gained an advanced understanding of the securities industry, alternative investment options, and the private debt and equity markets.

Greater Philadelphia Area

• Franklin Square is a leading manager of alternative investment funds designed to enhance investors’ portfolios by providing access to asset classes, strategies and asset managers that typically have been available to.
• Provided general support to assigned sales teams by assisting in moving qualified leads and prospects through the Consultative Selling Process.
• Proactively and reactively communicated information on Franklin Square funds to financial advisors within the firm’s selling group.
• Studied and comprehended the complexities of the securities industry, alternative investments, and private debt/equity markets.
• Coordinated and completed various call campaigns to drive attendance to various meetings and firm events.

Greater Philadelphia Area

• TEAM enterprises, a leading experiential agency, combines unparalleled national scale with unmatched back-of-house operations and state-of-the-art data capture technology to execute strategic and memorable engagements.
• Promoted clients’ brands through field marketing programs and worked closely with Event Managers and District Managers to support sales activities (shows, events, campaigns, etc).
• Provided consistent on-site support for local events, documented each event per company standards and created detailed recaps analyzing the success of promotional activities.

Newtown Square, PA - Headquarters

• Designed and maintained internal and external event information sites with 2,000+ members to streamline visibility between sales and marketing management teams
• Implemented weekly field newsletters to update stakeholders on registration progress, keynote speaker announcements, and attendee logistics for nationally renowned HCM-solution conferences
• Entered and won a marketing solutions competition by creating an innovative and scale-able pre-event engagement program by developing social listening strategies to increase customer involvement
• Generated industry news content, researched specific industry trends, and updated monthly newsletters to support the national Human Resources, Regulated Industries, and Healthcare marketing leaders
• Led national integration into five ASUG Partner Chapter meetings by analyzing chapter statistics, securing professional SAP speakers, constructing agendas, and attending events as on-site point of contact
• Redesigned master event calendar to fully eliminate discrepancies between upper management departments

Greater Philadelphia Area

• Analyzed raw Salesforce.com data using database management skills, realized inconsistencies in reporting processes, and tracked returns on investment and overall marketing campaign success
• Created and presented monthly reports to senior managers to provide detailed feedback on campaign results
• Reconciled weekly reporting process to measure 7 Xfinity Stores' lead conversion rates, reported findings to upper management, and followed up with regional managers on new prospects
• Managed key target lists for specific campaigns including direct mail, email and national events
• Revised outdated collateral updates and posted final versions to multiple networks in order to provide internal and external audiences with accurate information
• Wrote and distributed summary articles to support the Enterprise Sales Team

Philadelphia, PA

Exton, PA