• Interviewed internal stakeholders and customers during the product discovery• Facilitated design thinking workshops with internal cross-functional teams to convert user observations and insights into experiences and features.• Defined UX artifacts that visually depict key strategic opportunities. • Created the UX vision and strategy that enables large labs to reduce the time it takes to produce new therapies by delivering a clear narrative and scope to solve complex problems.

Volunteered to design marketing collateral for the Asian American Journalist Association annual convention (targeted emails, paid social media ads, free social media campaigns, meetup landing page, 2 print ads in the Atlanta Journal-Constitution's Sunday living section, social media posts on The AJC's Sepia Facebook page, Radio & TV news Facebook page; The AJC's Instagram page.

I joined their Product Design Experience Team to build out the Ed Platform, an ecosystem that supports Educators and students throughout the school year. I focused on the Educator’s experience for the creation, sharing, and management of plans using a blend of qualitative research methodologies and tactical design techniques.

Industry IndexI joined the team to design a targeted lead generation website so they can help Marketers find the right tech partnerships. Some of my responsibilities include:• Ideated experiences that anticipated user needs (ie: Onboarding).• Leveraged unconventional research methodologies to collect user insights. • Produced robust interactive prototypes (low-high fidelity).• Led and moderated usability testing.• Wrote detailed user stories and acceptance criteria on JIRA. Horizon MediaI joined the team to design a scalable web application that helps users create complex media plans RFPs more efficiently and facilitate the growth of the product and team. My responsibilities include: • Designed an Audience Mapping Platform from scratch. • Produced robust interactive prototypes (InVision, Paper).• Facillitated design workshops to explore file management.

I joined the eScholastic team to bring cohesion to a deeply fragmented digital experience. UX/UI Design• Partnered closely with the design leadership team to rethink the user flows of core tasks.• Identified page-level patterns across content channels.• Produced lo-med fidelity screens for interactive prototypes• Gathered observations during usability testing sessions.• Created and maintained styleguide.• Ideated visual/UI concepts.• Partnered closely with our Brand Creative Director to produce a Brand Guide.Digital Art Director• I led/managed a team of designers/developers/illustrators to produce campaigns, multitudes of microsites, and meet asset production schedules. • Communicate business requirements from Business to design team. • Defined an evolving brand pattern library. • Enforced branding standards across departments. • Oversee day-to-day site maintenance. • Partnered with Product and Editorial to tighten messaging.• Evangelized User-Centered Practices across teams/departments• Converted skeptics to advocates for user experience.