Alan Apthorp Email & Phone Number

Atlanta, Ga, Us

Greater Atlanta Area

I lead the marketing team at Mansfield Energy, including digital and content strategy. Our team develops and communicates the insights our customers use to simplify their fuel programs and reduce their costs. Our articles have been quoted in Bloomberg, Fox News, OPIS, and more. At the forefront of our communications is FUELSNews, an industry publication providing daily energy market trends to thousands of fleet operators across North America. If you'd like valuable fuel insights delivered to your inbox each morning, visit fuelsnews.com to read and subscribe.Accomplishments: - Created lead engagements processes to identify, vet, and engage leads. Result: Over 7,000 leads researched and engaged, with data tracked and available for sales reps to review. - Led team through transition from HubSpot to Dynamics 365 for Marketing. This brought our sales and marketing teams into the same platform. Result: Substantially improved sales & marketing collaboration, while making it easier to track marketing ROI. - Established mechanism for tracking marketing ROI. Result: Within the first three months of establishing tracking, marketing leads resulted in $115,000 in closed wins.

Gainesville, Ga

As Chief of Staff, my responsibilities include providing high-level oversight of the President's key priorities and serving as a gate keeper between top management and company stakeholders. I provide insights and recommendations to the executive team to facilitate effective decision-making. The Chief of Staff role is also responsible for managing the President's strategic projects. I coordinate with department heads on a regular basis including Sales, Supply, Operations, Information Technology, and others to collect and report on key performance indicators to executive leadership. I'm also responsible for drafting internal and external communications as necessary for the President, preparing materials for executive meetings, and coordinating with HR and other teams to implement talent development initiatives.

Gainesville, Ga

- Lead writer & editor for Mansfield's daily and quarterly FUELSNews publications- Implemented email marketing program and executed multi-channel marketing campaigns resulting to drive cross-selling and up-selling. - In-sourced content writing and design to save the company $50,000 annually in third-party expenses. - Wrote marketing collateral for Mansfield's specialty product divisions and organized into a simple, accessible online page for sales reps.- Travelled with sales reps to visit key clients and report on fuel market trends based on personal research. Embedded cross-selling messages into market updates to facilitate further sales.

Gainesville, Ga

- Manage accounts to ensure proper customer service and account maintenance is upheld- Meet with corporate customers face-to-face or by phone to resolve problems regarding fuel operations- Develop new automated invoice templates for Mansfield's Power & Gas division- Build dynamic nat gas storage injection projections based on NYMEX futures prices for the next three years- Lead MPG department's transition to Microsoft Sharepoint, identify time-saving techniques to make the transition easier, and train managers and co-workers on the transition.