I am the Chief Experience Officer at Marketing For Wellness, where we build brands for a better tomorrow. My passion is to improve the quality of life by helping conscious brands to create connections with their best customers. Helping our clients to create more wellness and memorable experiences, crafting initiatives to give back to communities, and supporting design-driven companies to enhance private and public spaces, allows me to use the power of marketing for good. My forte is to bring together A+ teams of creative and driven members who craft and communicate compelling stories and drive engagement. With experience in market research, brand strategy, digital and experiential marketing, my team helps brands to create meaningful conversations on and off-screen. Over the years I worked with great clients including Amazon, Mayo Clinic, AthletiCo, Caesarstone, George Foreman Grill, Britannica Digital Learning, Lifeway Foods, Rotary International and TAITRA. Earlier in my career at Milward Brown International and MarchFIRST, I experienced the world of Kraft, General Mills, Frito Lay, Levi’s, Kimberly Clark and other market leaders.Expertise: Innovation, Qualitative and Quantitative Research, Brand Strategy and Activation, Digital and Experiential Marketing, Social Media, Marketing Automation, and Business Development. Industry Experience: 20+ years of working in Food, Health & Wellness, Architectural Products, Home-goods, Not-for-Profit, and Hospitality.'I believe the financial KPIs and investment returns will come only when marketers focus first and foremost on improving the lives of their customers. To achieve this kind of impact, we must sincerely put customers’ needs first by improving the quality of our products, and by raising the bar for the results, we deliver.'