Wrote the Brand Style Guide - Develop standards, best practices, and processes for voice and tone guidelines, as well as preferred terms and grammar styles & rules- Guidelines for headers, subheaders, tooltips, microcopy, on-screen instructions, and button text- Overhauled and redesigned email content patterns and CTAs - Lead to a ~2 hr reduction in email creation process from design to launch- Worked through different iterations of content- Identified blog topics with the Content and Communications Manager - Distilled complex ideas on cybersecurity, data science/analytics, and web development into approachable and readable content- Coordinated with the digital marketing agency to identify keyword, SEO, and backlink opportunities- Checked in with product marketers to assure messaging alignment- Coordinated with website manager for CMS integration - Worked with Brand Manager and Content and Communications Manager to optimize site copy for the website relaunch- Currently working with inter-departmental stakeholders to develop diverse content, from organic to paid media, while keeping user-focused product experiences at the forefront - Crafted conversion-driven email campaigns, optimizing flows for program enrollment across each stage of the marketing funnel for B2C and B2B audiencesKEY PROJECTS- Brainstormed and creative campaigns in Figma alongside colleagues including "Devtectives" and CTRL+ALT+SUCCEED- Increased applications to our programs by 63% during these low-enrollment periods- Established and standardized content design best practices, providing a cohesive user experience across touchpoints

Responsible for planning, coordinating, and running all community initiatives including weekend workshops, greenhouse tours, and in-school educational visits.Main responsibilities include:- Planning, coordinating, and ran various weekend workshops of up to 60 guests on a weekly basis with a high satisfaction rate among guests.- Scheduling in-school visits (vetting inbound requests, adding to the visits calendar, scheduling a volunteer, etc).- Preparing briefs, coordinating with in-school volunteers, obtaining debriefs from the presentation, and was on call for any last minute needs.- Coordinating with hosts, and keeping organized ensuring all materials and staff are on-hand and ready to go.

Responsible for crafting high-quality content for all English communications following the company's established voice and tone including our weekly subscriber email, web content, blog posts, social media, and press releases.- Used standard SEO practices (B2C) to up CTR and take-rate.- Completed last-minute requests on time.- Translated hundreds of texts from French to English.

• Optimized company website using WordPress for readability and clarity• Designed and published templates to increase click-rate using Campaign Monitor• Edited various documents with the team before they were sent off• Completed various administrative tasks such as answering telephone calls and emails