Alana Walker Email & Phone Number

Sherbrooke, Qc, Ca

Wrote the Brand Style Guide - Develop standards, best practices, and processes for voice and tone guidelines, as well as preferred terms and grammar styles & rules- Guidelines for headers, subheaders, tooltips, microcopy, on-screen instructions, and button text- Overhauled and redesigned email content patterns and CTAs - Lead to a ~2 hr reduction in email creation process from design to launch- Worked through different iterations of content- Identified blog topics with the Content and Communications Manager - Distilled complex ideas on cybersecurity, data science/analytics, and web development into approachable and readable content- Coordinated with the digital marketing agency to identify keyword, SEO, and backlink opportunities- Checked in with product marketers to assure messaging alignment- Coordinated with website manager for CMS integration - Worked with Brand Manager and Content and Communications Manager to optimize site copy for the website relaunch- Currently working with inter-departmental stakeholders to develop diverse content, from organic to paid media, while keeping user-focused product experiences at the forefront - Crafted conversion-driven email campaigns, optimizing flows for program enrollment across each stage of the marketing funnel for B2C and B2B audiencesKEY PROJECTS- Brainstormed and creative campaigns in Figma alongside colleagues including "Devtectives" and CTRL+ALT+SUCCEED- Increased applications to our programs by 63% during these low-enrollment periods- Established and standardized content design best practices, providing a cohesive user experience across touchpoints

Montreal, Quebec, Canada

Responsible for planning, coordinating, and running all community initiatives including weekend workshops, greenhouse tours, and in-school educational visits.Main responsibilities include:- Planning, coordinating, and ran various weekend workshops of up to 60 guests on a weekly basis with a high satisfaction rate among guests.- Scheduling in-school visits (vetting inbound requests, adding to the visits calendar, scheduling a volunteer, etc).- Preparing briefs, coordinating with in-school volunteers, obtaining debriefs from the presentation, and was on call for any last minute needs.- Coordinating with hosts, and keeping organized ensuring all materials and staff are on-hand and ready to go.

Montreal, Quebec, Canada

Responsible for crafting high-quality content for all English communications following the company's established voice and tone including our weekly subscriber email, web content, blog posts, social media, and press releases.- Used standard SEO practices (B2C) to up CTR and take-rate.- Completed last-minute requests on time.- Translated hundreds of texts from French to English.

Edmonton, Alberta, Canada

• Optimized company website using WordPress for readability and clarity• Designed and published templates to increase click-rate using Campaign Monitor• Edited various documents with the team before they were sent off• Completed various administrative tasks such as answering telephone calls and emails

French Language And Culture, French Language

Certification of French Language Proficiency - written and oral

Bachelor Of Communication And Media Studies, Mass Communication/Media Studies

Activities and Societies: Relay for Life - Promotional Events Planning Committee Head, Frosh Facilitator and Vice Head, Power to Change.