Alana Zafiris Ford Email & Phone Number

Los Angeles, Ca, Us

• Project lead on the Controllable G&A Budgets project. This project is creating an annual budgeting and planning process for controllable overhead costs and establishing a quarterly report in Tableau. Executives are gaining visibility into their budgets which allows them to manage effectively and reduce overages.• Manages the quarterly re-forecasting and annual plan process for the Motion Picture Group• Oversees the P&Ls for 500+ titles in the Motion Picture Group library as well as IP extension businesses (theme parks, stage shows, video games, NFTs)• Runs scenario planning for all film releases and provides guidance on the impact of slate scenarios on the overall financial business plan• Manages planning for production loan disbursements and payments for all upcoming titles• Generates present and expected value models for titles eligible for extensions, renewals, and buyouts• Designed a compensation deck as a pitch tool for creative executives when negotiating with talent• Lead the consolidation and streamlining of all financial models used during the quarterly forecasting process. • Oversees two direct reports

Los Angeles, California, United States

• Oversaw the P&Ls for 500+ titles in the Motion Picture Group library as well as IP extension businesses (theme parks, stage shows, video games, NFTs)• Managed the quarterly re-forecasting and annual plan process for the Motion Picture Group• Ran scenario planning for wide-release films to determine the financial impact of the release strategy• Managed the budgeting and planning process for all theatrical P&A spend averaging $400M annually• Reimagined the financial plan for IP extension businesses and implemented a new forecasting process, cutting time spent adjusting the forecast by 50% and allowing for improved tracking of actuals• Oversaw one direct report

• Maintained P&Ls for 200+ titles in the Motion Picture Group library• Forecasted for Domestic and International revenues on all unreleased titles • Worked with the Deal Analysis group to plan ultimates and year-over-year financials for upcoming titles• Maintained scenario planning for all unreleased wide releases• Maintained COVID-19 scenario planning for all theatrical releases, including ultimates and year-over-year financials• Created financial models for potential investments in video games and live shows, and provided financial guidance during negotiations• Prepared financial reporting and detailed variance analyses for COO and CFO during Quarterly Reset/Annual Plan• Redesigned the budgeting and planning process for all theatrical P&A spend averaging $400M annually• Assisted the Executive Director in performing ad hoc analyses for key stakeholders

Santa Monica, Ca

• Maintained P&Ls for 200+ titles in the Motion Picture Group library• Rebuilt all domestic financial models used for Quarterly Reset/Annual Plan • Created new checks to catch team variances and mistakes during Reset/Plan, reducing review time • Rebuilt the process of updating Participations and Residuals ultimates, cutting processing time by 75%• Revamped the process of updating greenlight cases in BPC and created quarterly reporting for the COO• Coordinated with Home Entertainment and TV Sales Planning groups to gather ultimates and update financials

• Managed day to day operations for Lionsgate’s DMP (Data Management Platform)• Managed data collection and implementation in media campaigns (4-6 campaigns per month)• Created audience insights presentations for media planning (audience profiles and affinity groups)• Assisted with post campaign reporting which included spend analysis, audience insights, and ROI• Oversaw invoicing processes for the marketing department

Santa Monica, Ca

• Managed scheduling for two SVPs in the department• Updated and managed invoicing process for the marketing department• Implemented small Facebook campaigns ($10K-$20K)• Created social media insights presentations for upcoming campaigns

• Redesigned lead scoring system for Sales team• Wrote for and posted on blog, website, and social media outlets• Ran 3 marketing direct mail campaigns• Data analytics for 2016 Legal Hold and Data Preservation Benchmark Survey Report• Aided in the planning of the Conference on Preservation Excellence (PREX)

• Set appointments and managed patient/doctor relations• Verify patient healthcare benefits and payments

• Created lead scoring system for Sales team• Managed and updated marketing lead database• Ran reports on marketing activities• Aided in the planning of the Conference on Preservation Excellence (PREX)

Master Of Business Administration - Mba

MBA Graduate Class of 2024

Bachelor’S Degree, Business Administration, Finance

Activities and Societies: Kappa Kappa Gamma

Education record