19 years of well-rounded marketing experience in leadership roles across media agency, digital transformation, MarTech and Analytics.Currently Regional Managing Director on CX, Data and Tech at GroupM and Acceleration MENA.My role is to strategically advise clients and GroupM agencies on driving digital marketing transformation by leveraging the right marketing cloud technologies and analytics foundations to empower data-driven marketing decisions.Previously within the agency world, I have led large teams on the account management and strategy of the biggest multinational companies, as well as leading Business Intelligence and Automation. My experience also extends to the internal operations of the business leading multiple digital transformation initiatives around financial reporting, business operations and media intelligence.As a leader who has been at the forefront of organizational transformations, my primary focus is to set and achieve ambitious and inspiring organizational goals. I work in collaboration with my team to capitalize on their strengths and knowledge while nurturing a supportive and collaborative culture. With my comfort level dealing with change and unpredictability, I ensure my staff is on the same page with the vision by providing thorough orientation and ongoing follow-ups to ensure success.