Alan Baker

Alan Baker Email and Phone Number

Director of Creative Rule Breaking (Live Events) @
Alan Baker's Location
West Midlands, England, United Kingdom, United Kingdom
Alan Baker's Contact Details

Alan Baker personal email

About Alan Baker

Demonstrably, a very experienced Live-Event creative producer / deliverer, who makes a tangible difference to ‘people & performance’ (particularly in the Franchise sector)I create / produce & stage extraordinary conferences, hybrid events & 'experiences' in fresh, exciting ways, to deliver the right content in the right ways for different audiences (whilst, regularly, mitigating / reducing costs through win-win supplier funding initiatives)Let's talk about aligning communication to purpose & strategy. Let’s talk about better ways to collaborate and develop solutions that make a real difference.Often, the starting point is my EventMap process, which helps to define the overall business objectives + the immediate priorities + what needs to happen. (All of which informs the creative possibilities.)Let's talk about helping people to consistently join-up-the-dots for themselves. Let's turn 'cascades' into conversations ... and explore solutions, built on trust, honesty & integrity. WHY me? Let me tell you a story: Let me tell you about Mr Andy Gold, my form master, who spoke about logical thinking and connecting up thoughts with a questioning mind & heartSomeone who taught me to be curious & effectively enquire with ALL of my senses; to focus on outcomes & never shy away from tough decisionsTo LISTEN carefully in a 2:1 proportion: (two ears & just one mouth!)He told illuminating STORIES with a passion & sparkle that made ideas & desires come to lifeHe taught me to BELIEVE in myself and what I can accomplishHe earned massive respect through strength, fairness, real insights, compelling truth, a passion for knowledge, empathy and a 'connection' that truly beggars beliefHe is WHY I do what I do. My work is an act of service for those I care about ... purpose isn’t magic ... it’s something I consciously pursue and create”Does that resonate? If so, let's connect! Let's talk about what 'success' could look like, for YOUPlease drop me a line ... alan@xprez.co.uk Specialties: Creating Events which make a measurable differenceFranchise Communication & EngagementChange & Channel Management Audience Engagement Employee / Corporate / Marketing / Business Communication Creative Problem Solving

Alan Baker's Current Company Details
XPREZ

Xprez

Director of Creative Rule Breaking (Live Events)
Alan Baker Work Experience Details
  • Xprez
    Director Of Creative Rule Breaking
    Xprez Jan 2008 - Present
    I am an insightful, creative event-producer (with robust credentials). Someone who is commercially driven, in tune with 'best practice' internal / external comms. and a grounded team player. My clients will tell you that I am a safe-pair-of-hands, that I build trust, challenge appropriately and have a deep understanding of relevant & compelling 'live' interventions, which unlock business potential. My aim is to pitch against your incumbent supplier and to offer MORE value for LESS cost! This is clearly achieved through:- A robust, low-overhead cost-base- A trusted group of (generalist & specialist) time-served, experienced people- The ability to remove cost whilst increasing the quality of the 'experience' - Facilitating increased win-win Supplier Funding, where there is no / little budget. AND please don't listen to those who say: "If it ain't broke, don't fix it".General Colin Powell has something to say about this: http://govleaders.org/powell.htmHe says that this is the slogan of the complacent, the arrogant or the scared. It's an excuse for inaction. It's a mindset that assumes (or hopes) that today's realities will continue tomorrow in a tidy, linear and predictable fashion. Pure fantasy. In this sort of culture, you won't find people who proactively take steps to solve problems / find opportunities, as they emerge! You see, I'm someone who creates, produces & stages fresh, tightly-budgeted events and have led teams (as big as 900, for a mult-zone 'eXperience' for 7,500 employees) who were charged with creatively engaging with + 40k employees ... to inspire, to set standards of quality & accuracy and to maintain, build & improve on that momentum. My starting point is usually a (free) front-end mapping process (called EventMap) which scratches below 'surface needs' and generates stakeholder debate (where diversity of opinion is explored & where the outcomes are often more 'reaching' than originally envisaged!).. … let's talk!..
  • Seachange Leadership & Development
    Director Of Creative Rule Breaking
    Seachange Leadership & Development 2005 - 2010
    I am passionate about the use of ‘experiential learning’ to develop leaders and teams. Outdoor training, when it is done well, is the best way of examining the fundamental structure and dynamics of leadership, and one of the best ways of developing individual leadership skills and of successfully building team cohesiveness. Quite simply, Sea Change focuses on serious behavioural learning, by combining best practice experiential learning techniques with sailing, to provide a powerful tool for changing attitudes and behaviour.The programmes involve a series of interlocking business focused projects reproduce similar demands, pressures and challenges faced by everyone at work, but free from the influence of organisational culture, status and function.As Daniel Goleman (author of ‘Working with Emotional Intelligence’) points out ... 80-95% of success at work depends on your EQ, not your IQ, and many organisations have recognised this and embedded EI competencies into their leadership competency and development frameworks.
  • Renewal Conference Centre
    Event Solutions Director
    Renewal Conference Centre Sep 2003 - Jul 2006
    To ‘follow a dream’ (undertake a Fine Art BA degree) I accepted a 30+ hour a week position as Event Solutions Director, to produce events and to extensively market a large midlands conference venue with an emphasis on one-stop-shop creative solutions. As part of this role, I wrote and produced a 62 page booklet called ‘Illuminating Events’ which was packed with ideas, tips, structures and ‘handy essentials’ for anyone planning to stage an event. The purpose was to throw a little light on the elements that make a conference actively engaging, relevantly innovative, memorable and more effective.“Praise is like sunlight to the warm human spirit; we cannot flower and grow without it” (Jess Lair, psychologist)“Trust truly is the one thing that changes everything” (Stephen M.R. Covey)..
  • Em:Seven
    Director Of Creative Rule Breaking
    Em:Seven Sep 2001 - Sep 2003
    The single biggest problem in communication is the illusion that it has taken place." - George Bernard ShawJust saying it and ticking the 'done' box is NOT enough.Turning MONOLOGUE into DIALOGUE is what em:seven was all about ... as was their absolute passion for continual development of new communication channels, theories & best practices ... ON Line, ON Stage, ON Paper and ON Screen!People, Politics, Inventions & Trends come and go ... but the things we really prize in life (Family, Hope and Reward) will, forever, stay with us to motivate and inspire us.Charles Handy thinks that life is like an APPLE ... it falls into your hands ... but it won't fall into your hands unless you stand under the tree. You have to find the orchard, find the tree, and then something may happen. Tell it like it is Charles!
  • Legend Communication & Events
    Senior Event Producer
    Legend Communication & Events Sep 1989 - Sep 2001
    Do ONE thing EVERY day that SCARES you!Eleanor RooseveltUS diplomat & reformer (1884 - 1962)Legend believed that BOLD, relevant ideas + very simple things, in corporate conferences & events, make a difference … like encouraging a CEO to engage in hauntingly honest, undefended conversations and publicly telling REAL stories of small successes (and specific ‘named’ individual performance that they have personally noticed) which align with strategic challenges. By doing this, a buzz and ‘connection’ between the disparate organisational agendas is created. By doing this, people are encouraged to offer MORE of their capability & potential … willingly! The key to inspiring people is to communicate the Why(make people understand it.) People buy the ‘Why’ you do it (not the ‘What’)”"Here's To The Crazy Ones. The misfits. The rebels. The trouble-makers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules, and they have no respect for the status-quo. You can quote them, disagree with them, glorify, or vilify them.About the only thing you can't do is ignore them. Because they change things. They push the human race forward ... and while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world - are the ones who DO !"Well said Apple. Let's break some rules!.
  • Slide Presentations
    Production Director
    Slide Presentations Jun 1985 - Sep 1989
    Slide Presentations was one of the very first UK companies able to make speaker support slides from black & white artwork. I developed the entire resource / process & service then transformed the business into a ‘production company’ which produced slides, computer graphics, videos, multi-projector ‘experiences’ and delivered event solutions for Midland clients, such as Peugeot, Jaguar, Lucas, BT, Severn Trent, GKN, Land Rover, BL Cars, GEC and a substantial range of major retailers and advertising agencies.

Alan Baker Skills

Imagination Insight Clarity Internal Communication Employee Engagement Change Communication Fresh 'live' Communication Initiatives Logic Programming 'change' Programmes Corporate Communications Change Management Internal Communications Retail Strategy Social Media Corporate Events Public Relations Project Planning Team Building Video Strategic Communications Time Management Live Events Social Media Marketing Social Networking Leadership Marketing Event Management Marketing Communications Communications Planning

Alan Baker Education Details

  • Glyn Grammar
    Glyn Grammar
  • Guildford School Of Art
    Guildford School Of Art
    Beauty, Fashion, Advertising

Frequently Asked Questions about Alan Baker

What company does Alan Baker work for?

Alan Baker works for Xprez

What is Alan Baker's role at the current company?

Alan Baker's current role is Director of Creative Rule Breaking (Live Events).

What is Alan Baker's email address?

Alan Baker's email address is al****@****aol.com

What schools did Alan Baker attend?

Alan Baker attended Glyn Grammar, Guildford School Of Art.

What skills is Alan Baker known for?

Alan Baker has skills like Imagination, Insight, Clarity, Internal Communication, Employee Engagement, Change Communication, Fresh 'live' Communication Initiatives, Logic Programming, 'change' Programmes, Corporate Communications, Change Management, Internal Communications.

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