Alan Beard Email & Phone Number

Alan Beard is the founder and CEO of Synonymous, a strategy and insights agency with a proprietary process for cultural codebreaking. He previously co-founded award-winning creative marketing agency, McBeard. As CEO of McBeard, he built the world's foremost social media agency and pioneered social media marketing with some of the biggest brands in the world, including AT&T, Disney, Fox, Coca-Cola, Sony, Universal and dozens more. McBeard won many industry creative awards and Ad Age’s “Best Places to Work” honor in 2016.Known for its innovative strategic approach to fan-centric social media creative and its unique work-from-home model, McBeard was acquired by Fullscreen in 2015 and subsequently AT&T in 2018.After the acquisition, Beard was appointed to the role of Chief Marketing Officer of Fullscreen where he led marketing and brand efforts for a variety of streaming services. Following Fullscreen’s acquisition by AT&T’s Otter Media, Beard was appointed to the role of Chief Brand Officer of Otter Media (now a division of WarnerMedia).Beard is a two-time graduate of Pepperdine University, earning a BA in Music in 1994 and the MPP at the School of Public Policy. Beard was honored as SPP’s Distinguished Alumnus in 2009 and is a member of the Pepperdine Board of Regents.