Alan Belniak Email & Phone Number

Boston, Ma, Us

Virginia, United States

Provide strategic guidance, oversight, and advice to and with the executive team

Associate shareholder

Watertown, Ma

- Creating a 'foundational base' of product management in a services-based organization, including our product's distinctive competence, charter, mission and vision, and core positioning - Communicating strategy and value of a SaaS-based offering (inside a traditional services-based organization) to internal executives, stakeholders, and project managers - Driving roadmap for main SaaS-based asset management product - helping get from 'idea' to 'implementation' - Building consensus and driving product planning with Software Engineering and Development - Uncovering the 'next big feature' by intuiting what customers are looking to do in their day-to-day jobs - with or without our software - Regularly meeting with and survey customers to understand what they like, don't like, and how they use our product - Uncovering the useful nuggets of information from these customer conversations and stakeholder feedback and sharing with our internal team to shape future iterations of the product - Serving as the de facto Product Marketing lead - reviewing and refreshing website content, updating sales enablement material, refreshing and refining messaging and positioning, and communicating what's new in successive releases - Regularly providing and delivering product demonstrations for prospects of all sizes, bridging the gap between understanding enough of the technical solution as well as enough of the customer pain points

Watertown, Ma

Responsible for leading the strategy and creation of marketing content for SAI Global. Also responsible for the management of the content calendar, production, timelines and distribution, seeing content through the entire production lifecycle. Oversight of content, assignments and workflow for multiple customer segments, providing a mix of functional workflow management, editorial expertise and leadership to the process. Also responsible for sourcing, implementing and overseeing content workflow technology and tools.

For one client, I audited their global social channels (audience analysis, reach, review of past content, mapping to existing objectives), and recommended future courses of action. I provided suggestions regarding posting style and content, as well as where to (and not to) focus future efforts. The engagement concluded with a marketing-wide training on social media + content marketing, as it relates to the buyer's journey.For another client, I audited their social channels, as well as a lightweight analysis of their competitors'. I looked at content of recent postings, and compared that to client-provided data as it relates to target personas. I provided high-level and tactical-level recommendations for future social channel engagements.

Boston, Ma

Alignable is the social network for local, small, and independent businesses.As a community evangelist, I worked work inspire others around me (co-workers and members alike) to simply 'do more'​ with the platform. Colleagues interacted more, searched for and found more content, and interacted more with members. I accelerated content generation by spurring members to participate and contribute more, in response to seeing increased activity levels. I drove for results, aiming to increase weekly member Q+A volume and quality, while reducing spam.> Entirely revamped main page of application, shifting to a news consumption-type feed> Restructured main content vehicles to questions + answers, and how-to articles to better suit member needs, based on observed behaviors> Launched local business owner/runner podcast - real stories from the trenches> Implemented a user-generated content (UGC) strategy + set of tactics to identify and showcase hidden quality content within discussions + comments> Scaled up member questions per day by 9x over 4 months> More than 75% of questions asked each week are answered; more than 82% are answered within 10 days> Mean time to first answer of questions is 1 day (sometimes less)> Dramatically reduced spam rates and complaints within public forum

Natick, Ma

As the global head of social media, I was fortunate to work with a cast of seasoned marketers in a process-driven, analytical environment to step-change improve the social media function at a multinational software company. I balanced working within the status quo with trying new things to achieve better results. I championed the use of social media for both the company as well as individuals as a way to connect with communities of people in ways they haven't before - so much so that it resulted in me creating a company-wide training program. I focused on making social media accessible to everyone in a clear and cogent fashion.> Designed and began delivery of comprehensive and robust social media education to marketing employees> Performed comprehensive due diligence of 10+ social media listening and publishing tool suites, including evaluation criteria, vendor review, demonstrations, and business case creation> Led 90-day proof-of-concept roll-out and education around social media listening tool (Synthesio) and influencer identification/mapping> Established version 1 of social media posting calendar framework for internal use> Served as internal consultant / liaison for social media support for several student competitions> Led the strategy and execution of social media interactions on behalf of The MathWorks for MATLAB

Greater Boston Area

I worked cross-functionally to connect social media and content with our partners (customers) to create and enhance community presences and interaction. The net result? Elevate their brand perception and affinity for Continuum. I also led the on-going marketing interactions with Continuum's highest-priority strategic peer group, and also created three new marketing campaigns ... all within a 90-day contract.> Community: sourced input via customer feedback, drafted and presented strategy, mapped out features/functions, vetted vendors, selected technology> Strategic partnership: managed day-to-day marketing relationship with one of Continuum’s larger strategic peer groups, including launching new offerings> Program management: created three marketing programs as part of a larger campaign for one of Continuum’s service offerings, attached messaging to CTAs and assets, identified and communicated cross-functionally deliverables and timeline> Social media: created internal- and external-facing social media content, set strategic direction for use of social media at upcoming events, collaborated with other social media professionals on tactics and execution> Content: served as occasional content reviewer and editor

Boston, Ma

I brought a quantitative and analytical approach to prioritize a staggering amount of content requests from product owners. I worked like a sponge to take it all in: the product lines, requests, demands, interests, market sensing ... and then created a content calendar to match that. > Created macro-level content calendar process and protocol> Created and vetted company content marketing strategy, social media strategy, and inbound marketing approach> Established and ran cross-functional/interdepartmental input and review team> Created and executed multi-channel plans to activate content once complete> Rapidly built stable of external content writers for middle-of-funnel content> Co-led efforts in influencer identification program> Lead content creation drive for B2B pilot project (two campaigns)> Routinely read, edited, and optimized landing page copy for better readability and calls to action

Balancing between strategic and tactical, I charted the course for this first-ever role at PTC. I used my love of extracting and manipulating data to evangelize and showcase the power of social media to the company. I was crafty with ideas and came up with ways to showcase the PTC name at events and elsewhere on social media with little to no budget. I led my own charge to take on challenges and insert myself into colleagues'​ projects where I could, to figure out if/how social media and content marketing could play a role in their work.> Authored and published PTC’s first-ever global social media strategy> Aided in roll-out of PTC’s first-ever social media interaction guidelines> Consulted strategically on social and “web 2.0”-flavored initiatives for a new product, Windchill SocialLink> Authored and delivered several 1:1 and 1:group tailored training sessions, leading to an internal digital marketer series – an opt-in, once-a-month mini-workshop session on one topic related to digital marketing> Leading strategy and execution around use of eBooks as a supplement to or replacement of whitepapers; similarly for notion of brand journalism> Advising peers and colleagues on use of social media in increasing virtual and live event attendance/registration; similarly for product launch > Launched and co-maintain several Twitter accounts on behalf of the company> Led company initiative to implement customer-contributed, wiki-style documentation for products> Co-Chair of the Massachusetts Technology Leadership Council’s Social Media Cluster> Led technology discussion, from PTC perspective, on new digital and social elements for our annual customer conferences> Consulted, advised, and participated in the creation and launch of PlanetPTC Community, PTC’s digital online customer community> Spoke at and participated in several conferences and panels relating to digital and social media; similarly, have been invited to guest-lecture at local universities

>Engaged in a ~ $5M re-write of the user-interface of Mathcad; collaborating with product development, product definition, and quality assurance staff via an Agile-development methodology >Define/clarify product requirements collected from users; compare/contrast to competition; distill requirements into feature- and function-specifications for delivery to product development and development staff>Collaborate with other product management staff to define product interoperability requirements, and enhance the user-interface and customer usability of interoperable products>Executed product retirement, including customer interviews, financial evaluation, and expected customer reactions; led execution efforts and advised on internal and external communications>Support marketing groups via whitepaper contributions and competitive analyses direction; assist sales organizations via product demonstrations, product roadmap and overview; promote awareness of product at tradeshows

Advised rising product managers and marketers on how to better position themselves and address everyday work challenges; participated in round-table discussions within a vocal and intellectual group setting

Helped plan annual sessions, advise on content, arrange for speakers, promote the event to increase attendance

> Authored budgets and contracts; mapped out and conducted due diligence and deep-level evaluations and analyses; estimated workflow and delegated work to junior staff; coordinated with senior managers; managed client interactions and expectations; created persuasive content for public meetings> Collaborated with cross-functional design teams (both in-house and externally) to create conceptual design alternatives for clients and ensure design feasibility> Attended and delivered public presentation meetings on behalf of and in support of the client and project, often times to disapproving public agencies and public citizens> Coordinated transitional phases of projects with other divisions of project, including an ‘intangible’ knowledge transfer

Facilitated permitting and construction of several state-funded transportation projects.> Enrolled in a Graduate Engineer Training Program, permitting compressed engagements in several offices for short periods, contributing to a well-rounded career.

Mba, Technology Entrepreneurship

Managing Technology-Intensive Enterprises (MTIE) MBA Track Provides a solid grounding for future managers in technology-intensive.

Bs, Civil Engineering

Activities and Societies: Theta Chi Fraternity

Education record